SBS to flip 93.1??

[101.9 La Kalle]

I know I beat this drum in late 2022, but Mega has been running ads saying that soon you'll be "able to hear Regional Mexican music like never before" and to "tune in this Friday."

I'm pretty sure that WSKQ won't be flipped seeing how established it is and how many rip-offs it's spawned. It's SBS' flagship cashcow.

That leaves us with WPAT. 93.1 La Raza??

 

[Identnut]

I know I beat this drum in late 2022, but Mega has been running ads saying that soon you'll be "able to hear Regional Mexican music like never before" and to "tune in this Friday."

I'm pretty sure that WSKQ won't be flipped seeing how established it is and how many rip-offs it's spawned. It's SBS' flagship cashcow.

That leaves us with WPAT. 93.1 La Raza??

Or they might be doing Día Nacional de la Banda concert like they do in LA and Chicago.

WPAT used to have a Regional Mexican specialty block on Sundays.

 

[101.9 La Kalle]

Or they might be doing Día Nacional de la Banda concert like they do in LA and Chicago.

That'd be interesting. Why tell listeners to tune in? Why not just promote the concert?

WPAT used to have a Regional Mexican specialty block on Sundays.

It could be that too. SBS did try to be ominous with their "tune in tomorrow at 3PM for a surprise" promos or something along those lines last month when they dumped El Jukeo.

 

[Gregg.]

The Regional Mexican format has been tried a few times in NYC. The most recent was when Univision put it on 92.7 FM, which has its tower in Nassau County but covers Queens and Brooklyn fairly well.

The trouble is, there aren't enough Mexican listeners in the NY area to make it a hit. Most other U.S. radio markets with sizable Spanish-speaking populations have successful Regional Mexican stations. But the major Spanish-language FM stations on the East Coast don't play Regional Mexican music. It's not popular in Miami, Orlando, Tampa or Philadelphia. They stick with a general Latin Contemporary and Reggaeton format.

 

[davideduardo]

The Regional Mexican format has been tried a few times in NYC. The most recent was when Univision put it on 92.7 FM, which has its tower in Nassau County but covers Queens and Brooklyn fairly well.

Two things: not enough Mexicans in the market to make it work, and nowhere near a proportional amount of Mexicans with meters.

The trouble is, there aren't enough Mexican listeners in the NY area to make it a hit.

And even if there were, they are not, mostly, in an HDHA where most of the Hispanic sample is found. And then there is the fact that not all Mexicans like that music; it is comparable to country in the U.S. and is a subset as far as musical tastes.

Most other U.S. radio markets with sizable Spanish-speaking populations have successful Regional Mexican stations.

If, of course, there are plenty of first generation Mexican immigrants from mostly rural areas.

But the major Spanish-language FM stations on the East Coast don't play Regional Mexican music. It's not popular in Miami, Orlando, Tampa or Philadelphia. They stick with a general Latin Contemporary and Reggaeton format.

And those markets have very small Mexican immigrant populations. Puerto Ricans, Colombians, Dominicans and the rest don't like or identify with that music.

 

[davideduardo]

I know I beat this drum in late 2022, but Mega has been running ads saying that soon you'll be "able to hear Regional Mexican music like never before" and to "tune in this Friday."

I'm pretty sure that WSKQ won't be flipped seeing how established it is and how many rip-offs it's spawned. It's SBS' flagship cashcow.

That leaves us with WPAT. 93.1 La Raza??

Or it leaves us with an HD-2 or HD-3 channel as another possibility.

 

[101.9 La Kalle]

Or it leaves us with an HD-2 or HD-3 channel as another possibility.

It's in nearly every commercial break. So much hype for a station that can't be tuned to by most of the audience? SBS has a habit of not putting HD subchannels on LaMusica whenever they make original programming on one.

 

[Theater of My Mind]

Are they running the promos on the other stations? If not, and they're only running on Mega, then that probably tells you they're teasing a promotion or programming feature coming up on Mega itself.

 

[CTListener]

Are they running the promos on the other stations? If not, and they're only running on Mega, then that probably tells you they're teasing a promotion or programming feature coming up on Mega itself.

A contest or a sponsored concert is my guess.

 

[wprt949]

So what was the verdict ?

 

[Theater of My Mind]

So what was the verdict ?

"tune in this Friday."

 

[e-dawg]

I hate that music format. It very annoying to my ears. Sounds like circus music. I know many people who are Mexican descendants hate that music format. Most of the Mexican descendants that I know hate that format are from the urban areas such as Mexico City, and/or have educational background and tends to be middle and upper class. Usually people who listens to that type of music comes from lower social economic class and mostly from the rural areas of Mexico.

New York City Latino population is mostly Puerto Ricans, Dominicans, and Colombians and they hate that type of music format. Another words it's "!La musica es barata!"

 

[JohnVin2000]

I sure hope it will be Spanish AC again! Latin/Romantic pop music is what I would like to hear again.

 

[101.9 La Kalle]

I hate that music format. It very annoying to my ears. Sounds like circus music. I know many people who are Mexican descendants hate that music format. Most of the Mexican descendants that I know hate that format are from the urban areas such as Mexico City, and/or have educational background and tends to be middle and upper class. Usually people who listens to that type of music comes from lower social economic class and mostly from the rural areas of Mexico.

It depends on the type of subgenre for me. Bandas are annoying to me but I don't mind Corridos, Cumbia or Rancheras.

 

[davideduardo]

I sure hope it will be Spanish AC again! Latin/Romantic pop music is what I would like to hear again.

Dead format. Little new music, and the older material appeals to people outside of the 18-49 demo that most Hispanic ad campaigns seek.

 

[101.9 La Kalle]

I sure hope it will be Spanish AC again! Latin/Romantic pop music is what I would like to hear again.

Bring all your friends who love Spanish A/C together in the market and put a bunch of money together, you might be able to get WLIB or WADO and if you're lucky, WXNY or WEPN.

 

[davideduardo]

It depends on the type of subgenre for me. Bandas are annoying to me but I don't mind Corridos, Cumbia or Rancheras.

Cumbia is from Colombia, "adopted" in many other countries over the decades.

 

[davideduardo]

I hate that music format. It very annoying to my ears. Sounds like circus music.

It's origins are, in part, from the influence of the German miners of the 19th Century!

I know many people who are Mexican descendants hate that music format.

"Descendants" would be second generation or later. Spanish language radio targets almost entirely first generation listeners who were born somewhere else in Latin America.

Most of the Mexican descendants that I know hate that format are from the urban areas such as Mexico City, and/or have educational background and tends to be middle and upper class.

Yet over a third of all music listening in Mexico City is to "grupera" format stations. "Grupera" is the proper name for "Regional Mexican", a term invented by non-Latino record store owners for their section of Mexican music.

Usually people who listens to that type of music comes from lower social economic class and mostly from the rural areas of Mexico.

Again, it's the most popular format in Mexico City. And Guadalajara. And Monterrey. And Puebla. And so on.

New York City Latino population is mostly Puerto Ricans, Dominicans, and Colombians and they hate that type of music format. Another words it's "!La musica es barata!"

The Puerto Rican migration to NYC ended in the late 1960's, so they are all in their 60's or beyond now. The later generations don't listen to Spanish language radio.

The biggest groups of Spanish dominants are Dominicans, Mexicans, Ecuadorians and then Colombians and Venezuelans.

 

[101.9 La Kalle]

Cumbia is from Colombia, "adopted" in many other countries over the decades.

I'm aware, but nowadays it's just part of the format on most stations.

 

[101.9 La Kalle]

Are they running the promos on the other stations? If not, and they're only running on Mega, then that probably tells you they're teasing a promotion or programming feature coming up on Mega itself.

WPAT ran the ad THRICE last night in one break (not in a row.)