Even though Scott Shannon's True Oldies is now being heard on WPLJ HD 3, would WPLJ FM consider moving True Oldies to their station like WZZN in Chicago with live DJ's ? WZZN 94.7 FM has DJ's like Scott Mackay, Greg Brown, Dick Biondi, Fred Winston. WPLJ HD 3 is not currently using any live DJs would be nice if True Oldies did land on WPLJ FM with New York radio personalities.
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Scott Shannon's True Oldies Comes to WPLJ FM ?
- Thread starter xmradiopro
- Start date
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rcobo
Guest
I hope not.
I'm just glad to have less talk in the pm drive.
I do wish they'd shake things up in the mornings. Come up with some new bits other than phone scams and knuckleheads in the news.
Flush the format is one of those concepts that makes no sense to me. Why would you purposely play music that is not targeted to your demo? ???
I'm just glad to have less talk in the pm drive.
I do wish they'd shake things up in the mornings. Come up with some new bits other than phone scams and knuckleheads in the news.
Flush the format is one of those concepts that makes no sense to me. Why would you purposely play music that is not targeted to your demo? ???
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WTUX
Guest
That would be an interesting idea. Certainly cheaper than what they are doing now. But in reality, the True Oldies channel has not been that big a success.
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AnimatronicAbeLincoln
Guest
It would be a financial success. It would cost, at most, an affiliate / licensing / whatever-you-want-to-call-it fee to Shannon, who runs the satellite oldies thing (depending on his deal. It may not even cost them that).
I agree, though, it would be tough to get people away from CBS-FM
But, it would cost next to nothing, and it would give them a NYC affiliate - something they could market the crap of to convince other stations to sign on.
Of course, had they done it a year ago this time, WPLJ would not only not have this problem, but they probably would have pre-empted the return of CBS-FM and made their lives over there at CBS much harder. But, they decided to live for today instead of live for tomorrow.
Did I mention it would cost them nothing?
I agree, though, it would be tough to get people away from CBS-FM
But, it would cost next to nothing, and it would give them a NYC affiliate - something they could market the crap of to convince other stations to sign on.
Of course, had they done it a year ago this time, WPLJ would not only not have this problem, but they probably would have pre-empted the return of CBS-FM and made their lives over there at CBS much harder. But, they decided to live for today instead of live for tomorrow.
Did I mention it would cost them nothing?
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AnimatronicAbeLincoln
Guest
You're already paying rent because you have WABC radio. Engineer's already there. Don't need board-ops with modern satellite delivery systems. True Oldies clanks away on small market stations all over the country with no board-ops.
Don't bother with traffic reports. Everybody and his brother has traffic reports, you don't need traffic reports.
If you absolutely must bother with traffic reports, I'm sure there's a way for Metro to bank those a few minutes before they're plugged into the clocks to play automatically.
If you must.
Shannon's already physically there, he can be the "PD." He can stick his head in periodically and make sure the pot on the board is turned up.
Don't bother with traffic reports. Everybody and his brother has traffic reports, you don't need traffic reports.
If you absolutely must bother with traffic reports, I'm sure there's a way for Metro to bank those a few minutes before they're plugged into the clocks to play automatically.
If you must.
Shannon's already physically there, he can be the "PD." He can stick his head in periodically and make sure the pot on the board is turned up.
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WTUX
Guest
There is absolutely no not for a board op. The computer triggers an appropriate traffic opening feed and music bed, then triggers the traffic receiver for the report. When the reporter is finished the music bed closes out and the computer triggers the next event. This is used overnight 5-nights a week at KYW in Philly.
Atlanta is getting True Oldies on former Country station Eagle 106.7. As for NYC they have WCBS-FM they don't need another classic hits/oldies only one is needed. Sure you have two hip hop stations Hot and Power.
I don't get this at all? This so-called "True Oldies" thing is puzzling? The reason WCBS, KRTH/LA and tons of other stations all over the country dropped and/or tweaked this format (to lite 60's, heavy 70's and lite 80's) was because listenership dropped and was dropping to ridiculously low levels?? Why? Because the baby-boomers have all grown up and their kids have too...With great success, these stations and many others finally realized what constitutes oldies to the audience advertisers want to sell?
There just isn't enough sustainable audience to support a "True Oldies" format highlighting the 50's and 60's?
The supposed radio geniuses making these decisions are either clueless and/or gluttons for punishment?
There just isn't enough sustainable audience to support a "True Oldies" format highlighting the 50's and 60's?
The supposed radio geniuses making these decisions are either clueless and/or gluttons for punishment?
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wmgcbs
Guest
lalumia said:
I cannot believe that this is still a topic of conversation. "True Oldies" does not go back into the '50's all that often. They certainly do play some "oh wow" songs on occasion, but the playlist is not that great.
Courtesy of Mediabase, an hour of True Oldies:
Most of those songs get regular airplay on WCBS-FM. This sounds like the typical '60's/'70's oldies station, and without a good jock line-up and the great brand recognition that a station like WCBS-FM has, a station like this is NY would probably prove to be very little competition to CBS-FM. As someone else suggested, putting oldies on 'PLJ would have been smart after 101 went JACK in 2005. They didn't, 101.1 came back, and that's that. I'm amazed people still think having two oldies/classic hits station in NY is plausible. I think the station would go country before putting on the True Oldies Channel.
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AnimatronicAbeLincoln
Guest
Well, it's not.
But, what if you could just hurt CBS-FM a little?
What if you could get a 1.0 with it? That'd be one fewer shares for CBS-FM. It would hurt their ranking, and it'd eventually hurt their billing.
You got what you wanted, you slashed costs to nearly nothing, and, as a nifty by-product, you cost them some billing in the process.
It might be fun!
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wmgcbs
Guest
AnimatronicAbeLincoln said:
Well, it's not.
But, what if you could just hurt CBS-FM a little?
What if you could get a 1.0 with it? That'd be one fewer shares for CBS-FM. It would hurt their ranking, and it'd eventually hurt their billing.
You got what you wanted, you slashed costs to nearly nothing, and, as a nifty by-product, you cost them some billing in the process.
It might be fun!
Sure --- then eventually both will be forced to flip, once again leaving NYC without a classic hits/oldies station. Imagine the outrage the second time around...
But, seriously. You hit the nail on the head. 'PLJ would be ridiculously stupid to do an almost similar format as WCBS-FM. CBS-FM isn't #1 and probably won't be. It has a decent-sized audience and should be content where it's at. 'PLJ just needs to find a viable format that is currently not heard in NYC - or a format that is begging for some competition (some have suggested CHR).
Is CBS FM still in the honeymoon period?
If they had competition from a smaller and cheaper PLJ, you would have to think that WCBS exec's would be looking at costs IF PLJ were to steel some audience away from them.
Even if they both got between 2.5 to 3 share each, I thing WCBS would hurt more because of their talent stable. They would need to bring in cost's on that front to remain compeditive.
My opinion: There is no way that PLJ will go True Oldies. What would they bil for ads? $20 and $30 spots? You'll see Country loooooong before you will True Oldies.
WPLJ just go CHR or Country. As I said before on their website, when you look at the title bar of Internet Explore the last thing it says on the PLJ website is "Hit Music" so why not go up aganist Clear Channel's Z100. Not sure about still calling it 95.5 PLJ. Just call it 95lj "New York's Hit Music Channel" and call it a day. This just as Citadel has a CHR in Charleston, SC market called 95sx. If not call it that how about B 95 or Mix 95.5. And have Kidd Kraddick in the morning, would be the first time he be heard in NYC and it would be cheap for Citadel with their money problems.
As for country thats a maybe and sure I said they should go country if not CHR. 95.5 The Ranger or 95.5 The Wolf. I got the idea to call it The Ranger as one of NY's hockey teams are call New York Rangers. So it goes together.
As for country thats a maybe and sure I said they should go country if not CHR. 95.5 The Ranger or 95.5 The Wolf. I got the idea to call it The Ranger as one of NY's hockey teams are call New York Rangers. So it goes together.
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