Ken said:WPLJ just go CHR or Country. As I said before on their website, when you look at the title bar of Internet Explore the last thing it says on the PLJ website is "Hit Music" so why not go up aganist Clear Channel's Z100. Not sure about still calling it 95.5 PLJ. Just call it 95lj "New York's Hit Music Channel" and call it a day. This just as Citadel has a CHR in Charleston, SC market called 95sx. If not call it that how about B 95 or Mix 95.5. And have Kidd Kraddick in the morning, would be the first time he be heard in NYC and it would be cheap for Citadel with their money problems.
As for country thats a maybe and sure I said they should go country if not CHR. 95.5 The Ranger or 95.5 The Wolf. I got the idea to call it The Ranger as one of NY's hockey teams are call New York Rangers. So it goes together.
Going up against Z100 as a true CHR would be a huge mistake. One that they tried 9 years ago and lost. Their image is of an older leaning station as is their morning show. Z100 is the definitive place to hear CHR and they are completely in touch with their demo. PLJ should try and figure out THEIR demo and do a better job of serving it.