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Scott Shannon's True Oldies Comes to WPLJ FM ?

They already play music that can realistically be considered oldies. Again...in two years, 1980 will be 30 years ago. CBS-FM played 25-30 year old music in 2002, 1997, 1992, 1987, 1982 and even a bit earlier than that....they probably were already playing 20 year old music in the early 70s....well, 20 years ago was 1988, and I believe it won't be long until we start hearing music from the late 80s on CBS-FM, if they aren't already throwing in some...I do know they've reached the mid-80s for certain.

Again, I know this is probably painful for some people to swallow....but the music that CBS-FM is playing right now is transitioning along with the listeners it is targeting...playing cuts that are 20-40 years old. That's what an oldies station does. Unfortunately, though, we can't stop time and neither can an oldies station.

Lalumia, you always like to diss dance music and say that stations that want to get ratings should avoid playing it. Well...oldies stations that want to get ratings...and DEMOS...need to move into the future and forget the so-called "true" oldies. I'm sorry, but that's reality.
 
Lalumia, you always like to diss dance music and say that stations that want to get ratings should avoid playing it. Well...oldies stations
excuse me, miss,that's NOT what I say...what I do say is that the current/recent crop of dance is all unknown to the audience and is not mainstream leaning enough to succeed;
THEREFORE KTU playing 70s or Scott Shannon's True Oldies,both of which play ACTUAL PROVEN HIT RECORDS rather than your twirl o rama hoop skirt fantasies,are a much better ratings bet...glad we had the chance to clear this up...
 
lalumia said:
Lalumia, you always like to diss dance music and say that stations that want to get ratings should avoid playing it. Well...oldies stations
excuse me, miss,that's NOT what I say...what I do say is that the current/recent crop of dance is all unknown to the audience and is not mainstream leaning enough to succeed;
THEREFORE KTU playing 70s or Scott Shannon's True Oldies,both of which play ACTUAL PROVEN HIT RECORDS rather than your twirl o rama hoop skirt fantasies,are a much better ratings bet...glad we had the chance to clear this up...
Click to expand...

The point that was made (and correctly so)....is that in the case of True Oldies those "ACTUAL PROVEN HIT RECORDS" were "proven" by an audience that, for the most part, is 60 years old and up. Virtually unsellable in NYC where it's mostly agency business.
It's also important to keep in mind, just because something was a hit at one point, doesnt mean it attracts ANY audience today. Thats why stations continue to test songs.
 
most of those tunes are still used in tv commercials, american idol, film and tv soundtracks,and will draw a larger more diverse and loyal audience than the other choices presented..NY luvs the oldies
 
The ad agencies don't love the demos that "true" oldies deliver. Billing goes down as a result. That's what matters.

Citing American Idol, etc., as an example is not really fair, because people do not watch American Idol for the stray 50's or 60's tune they may hear. Ditto TV commercials.

A proven hit record in the 50's also is going to be just as unfamiliar to the demos stations are going after, as the new dance music that you keep harping on about.
 
The ad agencies don't love the demos that "true" oldies deliver.
the ad agencies have brought the faltering crumbling radio business to it's knees; congratulations are in order to them
 
lalumia said:
The ad agencies don't love the demos that "true" oldies deliver.
the ad agencies have brought the faltering crumbling radio business to it's knees; congratulations are in order to them
Click to expand...

Yeah, who needs income anyway?
Good thinking!!
 
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