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D
DougD
Guest
gr8oldies said:
So run off your listeners (customers). Ever heard of the Baby Boomers? That's right. They don't exist (in radio's limited vision).
Makes a lot of sense to me.
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Anyacat
Guest
gr8oldies said:
I don't think you have any fear of that. Large corporations will continue to prosper. But I think we are all aware that the only reason you are in radio is so that you can make a comfortable living. You have impressed upon us how it is impossible to make that comfortable living by giving people what they want on the radio IF those people do not buy enough beer often enough. The fact that you have absolutely no regard for the public will not stand in the way of your reaping even greater financial benefits from the only people who matter to you and that would be the advertiser. Please know that we understand your perspective and respect your honestly. There is no need for you to lash out at those who disagree--after all, you can buy and sell them many times over...right?
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lash
Guest
Anyacat, and others need to ignore most of the negative rants from the people on this board. Most have no clue what their talking about. Oldies, still has a future if its programmed well, and done in the right markets for it. I still believe that major market AM's will become the safe haven for oldies, like it was when the songs were just coming out. And of course there are hundreds of small market AM's and FM's still playing oldies.
And there's nothing wrong with that. Again done correctly, you will have a strong, loyal audience. The ad community will be there, as well as the mom and pop businesses, and stations will do well enough to make a living.
These people believe you have to be top 10 in the ratings to be able to create revenue, and that's simply not true.
My company does it everyday! Every station we buy, we have turned a profit in the first 90 day window.
And there's nothing wrong with that. Again done correctly, you will have a strong, loyal audience. The ad community will be there, as well as the mom and pop businesses, and stations will do well enough to make a living.
These people believe you have to be top 10 in the ratings to be able to create revenue, and that's simply not true.
My company does it everyday! Every station we buy, we have turned a profit in the first 90 day window.
That is a simple truth that seems to be ignored by many people on this forum. You don't have to number one to make a good living.lash said:
J. Paul Getty once said something to the effect. "Be sure the other guy in a deal makes money too, or you won't be able to participate in very many deals." Business should not be "winner take all." There is room for everyone to make a decent living and prosper. Unfortunately, the radio business has become very predatory in nature. That is sad. It doesn't have to be that way.
Everybody in radio is chasing the same demographic & ignoring all the others. Its like a street full of stores on a block with one very successfull Pizzaria on it. If all the store owners on the block thought like radio people, they'd all convert to the Pizza business. A whole block of Pizzarias from store # 88 to store #106, all fighting for the same customer. And most of the customers are fleeing to the other blocks because many of them with money in their hand, want Ice Cream, or Tex Mex, or Deli, or SOMETHING ELSE. FM Radio is still a viable medium for Oldies (and other formats). Why these empty suits are driving listeners to MP3 Players and Satellite Radio is beyond me. Once gone these listeners will NEVER return, but by then, the empty suits will be into the next Hot Field, and the younger people they sought will have moved onto the next new technology also.
The Radio Listening public is like a Pizza Pie. The more slices you cut into it, the smaller the slices must be. There's nothing wrong with being rated # 8 in NYC, a 30 station market, billing millions and playing Oldies. Yeah, it might make your salespeople have to work harder to find suitable advertisers, but most of them can't because they're young people who want immediate gratification, a big paycheck, easy sales, and 3 day weekends. Since they are so young, they also have no idea what "Boomers" do or Buy, or where they spend their money, and they do no research to find out... and Buddy WE are driving the economy with travel, cars, 2nd homes, expensive electronics, etc. Not to mention buying things for our kids.
Playing the same 200 40 year old oldies records over and over is not what makes for a great sounding Oldies radio station, but oh yeah, the young people doing the programming nowadays only know the top layer of Oldies music, so thats what they play, thinking we, the listeners are idiots, who don't know better. I know of one oldies programmer who got his playlists and contests and station's "excitement" by lifting another stations ideas in the same listening area. Of course they only bought a 2 Jingle package. Is that PROGRAMMING?
Stop telling Listeners who are not being served "You are losing Millions". If you dont now how to run a station get someone who does, or get out. The frequency belongs to the people of the USA. You are licensed to broadcast to serve them on that frequency. You can't all sell the same crappy pizza.
Radio is being destroyed FROM WITHIN.
The Radio Listening public is like a Pizza Pie. The more slices you cut into it, the smaller the slices must be. There's nothing wrong with being rated # 8 in NYC, a 30 station market, billing millions and playing Oldies. Yeah, it might make your salespeople have to work harder to find suitable advertisers, but most of them can't because they're young people who want immediate gratification, a big paycheck, easy sales, and 3 day weekends. Since they are so young, they also have no idea what "Boomers" do or Buy, or where they spend their money, and they do no research to find out... and Buddy WE are driving the economy with travel, cars, 2nd homes, expensive electronics, etc. Not to mention buying things for our kids.
Playing the same 200 40 year old oldies records over and over is not what makes for a great sounding Oldies radio station, but oh yeah, the young people doing the programming nowadays only know the top layer of Oldies music, so thats what they play, thinking we, the listeners are idiots, who don't know better. I know of one oldies programmer who got his playlists and contests and station's "excitement" by lifting another stations ideas in the same listening area. Of course they only bought a 2 Jingle package. Is that PROGRAMMING?
Stop telling Listeners who are not being served "You are losing Millions". If you dont now how to run a station get someone who does, or get out. The frequency belongs to the people of the USA. You are licensed to broadcast to serve them on that frequency. You can't all sell the same crappy pizza.
Radio is being destroyed FROM WITHIN.
A
Anyacat
Guest
Tell you what, Barry: This listening doesn't believe for one second that big corporations lose a dime in radio, but if they did, they wouldn't be there and there they are...
lash said:
Well-spoken and absolutely true. The problem is, from my observation and experience, only a small minority of operators are content to seek out and operate within a "comfort zone". Most want every last damn dollar on the table, and subscribe to the theory that they're better off slugging it out with a dozen or so other like-minded competitors!
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lash
Guest
Amen guys! Especially the line about these youngsters wearing suits, finding someone older and qualified to program a solid oldies station.
Anyone born in the 60's or even the 70's as spent more time on a crapper than these punks running stations have spent in the business.
Anyone born in the 60's or even the 70's as spent more time on a crapper than these punks running stations have spent in the business.
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