Funny how you brought up Renda in that I was thinking when I heard this news that it would be entirely possible for Scott to eventually wind up doing afternoons at EJZ. Greg Parker apparently isn't going to give up the security of his real job to do radio full time where you are out the door right quick. But perhaps more on this in another post but I think he's done a great job. My two cents but I think he's quite good and is doing good for the station.
But one of the more important questions, I think, is why anyone want a job as PD? It seems to be a thankless job. And unlike how most of the business world works, it seems those in the position are just order takers - doing whatever corporate dictates.
It's a shame those in the position are not empowered to use their skills to develop a product for their market. If we use Scott, as an example, do you think he created the Eagle playlist? It seems you are not the captain of your own destiny. Corporate dictates the promotional budget, the music and how much time the jock is allowed to speak each hour. And funny thing is if that all doesn't work -corporate doesn't take the blame - it's the PD. It seems these guys are not really given the tools to succeed.
Frankly I don't think much of this makes sense. Turnover costs money. And clearly if a PD makes some bad decisions, one can understand why they would be out. But I think most are in a no win situation.