The company's strategy for Scripps News was disjointed.
On WXYZ here in Detroit, they didn't event start promoting the network until maybe August of this year even though it launched many months earlier. The OTA broadcast wasn't even placed on a multicast channel of WXYZ or its reasonably well known sister station, WMYD, but instead, placed on WPXD 31.5 in glorious standard definition.
Scripps does not know how to execute local news all that well, either. WXYZ is a shadow of its former self, basement-dwelling WRTV in Indianapolis failed to capitalize one iota on WISH-TV losing its CBS affiliation, WMAR in Baltimore has been a dumpster fire forever, and WCPO in Cincinnati is now a distant third or fourth after spending many years in first or second place in local news ratings.
Gold standard for local news belongs to the ABC O&Os, in my opinion. Runner-up is Hearst. Third place goes to the NBC O&Os, although I will say NBC 5 in Chicago is not as good as it once was, and I think launching NBC 10 in Beantown was a mistake. Fourth place is a coin flip between Cox and Graham Media.
I do miss Tribune Media Company.
Respectfully, out of the big media companies left, I think Gray is the best, though their recent layoffs were disheartening.