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SD ARBITRON PPM RATINGS RELEASED: MAY 2010

For the period Thu. 4/29/10 - Wed. 5/26/10, the publicly released PPM data for persons overall age 6+ can be found on the Radio-Info.com San Diego Ratings Grid.

The next ratings period is June 2010 (Thu. 5/27/10 - Wed. 6/23/10), with the publicly released PPM data for persons overall age 6+ available on Fri. 7/16/10.

Additions/corrections to the ratings grid:

Station Share % Cume Format Owner

XEXX-AM 0.4 19,800 Spanish Language News/Talk Radiorama, S.A. de C.V.
XHRST-FM 0.2 55,400 Spanish Language CHR Grupo Acir
KLVE-FM 0.0 16,600 Spanish Language Soft AC Univision
KSCF-FM STREAM 0.0 14,200 Hot AC CBS Radio
XHMORE-FM Sports
XHHIT-FM Regional Mexican Multimedios
XHLNC-FM Classical Victor Diaz Estate
 
I don't think KURS has been sold to the Preacherman. Larry does a fine job at the station; I understand he has essentially a LMA.
 
This might be a dumb question....but I'm wondering why so many LA stations show up in the San Diego PPMs, especially like KIIS 102.7, KBIG 104.3, and KCBS 93.1 which have close adjacent channels in SD. I thought you wouldn't be able to clearly pick up these stations down there.
 
Neel Mehta said:
This might be a dumb question....but I'm wondering why so many LA stations show up in the San Diego PPMs, especially like KIIS 102.7, KBIG 104.3, and KCBS 93.1 which have close adjacent channels in SD. I thought you wouldn't be able to clearly pick up these stations down there.


It really depends on location. Plus there are travelers into the LA market.
 
Neel Mehta said:
This might be a dumb question....but I'm wondering why so many LA stations show up in the San Diego PPMs, especially like KIIS 102.7, KBIG 104.3, and KCBS 93.1 which have close adjacent channels in SD. I thought you wouldn't be able to clearly pick up these stations down there.

Our terrain plays a big part: here in north San Diego County you listen to San Diego stations when you are driving on the south slopes and LA stations when you're driving on the north slopes. When you're driving in the valleys you hope for the best :)l

For AM talk listeners, KFI is a better choice here than KOGO (from a signal and content standpoint), and if it's news you want, it's KNX. When driving around (and really, who listens to radio at home??????), I generally switch between KRTH and KPBS depending upon signal. Now that KGB plays music instead of Jackass-style jokesters in the morning, I also listen to that once in a while, but generally LA stations get 100% of my wife's listening time and about 50% of mine.
 
Neel Mehta said:
This might be a dumb question....but I'm wondering why so many LA stations show up in the San Diego PPMs, especially like KIIS 102.7, KBIG 104.3, and KCBS 93.1 which have close adjacent channels in SD. I thought you wouldn't be able to clearly pick up these stations down there.
Because, San Diego is just L.A. jr....
 
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