ALL ACCESS is reporting that the syndicated Ryan Seacrest program will start middays at Kiss on October 29th. Shannon Steele will pull 1pm-6pm and DJ Anthony 6pm-Midnight.
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Seacrest "in" at WKSE
- Thread starter ThePickleReport
- Start date
Seacrest In, Sensible Programming Out
The Seacresting of America continues. You'd think that the suits would have learned their lesson with the carnage that ensued on many radio stations when Stern left mornings for satellite. DON'T PUT ALL YOUR EGGS IN THE SYNDICATION BASKET.
On top of that, Seacrest is more of a conversational show - hardly a fit for the "background music" portion of the day in offices and small retail establishments. It would probably fit better in PM drive.
"When will they ever learn? When will they ever learn..."
The Seacresting of America continues. You'd think that the suits would have learned their lesson with the carnage that ensued on many radio stations when Stern left mornings for satellite. DON'T PUT ALL YOUR EGGS IN THE SYNDICATION BASKET.
On top of that, Seacrest is more of a conversational show - hardly a fit for the "background music" portion of the day in offices and small retail establishments. It would probably fit better in PM drive.
"When will they ever learn? When will they ever learn..."
Re: Seacrest In, Sensible Programming Out
The "feng shui" in me would rather have the shifts go 10-3, 3-6 (Seacrest), and 6-Midnight. I don't like that 1pm-6pm shift, it just bugs me.
SirRoxalot said:
The "feng shui" in me would rather have the shifts go 10-3, 3-6 (Seacrest), and 6-Midnight. I don't like that 1pm-6pm shift, it just bugs me.
ThePickleReport said:
And the advantage to this is what? With few exceptions, and I do mean VERY FEW, syndication is NOT a good substitute for local. SOme formats you can get away with it to some degree, but middays on an active young station? BAD idea.
Does this move really save much money?
Broadcasting entered a black hole in the early 90s and totally imploded when the Telecom Act, written by broadcasting industry lobbyists, was rammed through Congress and signed by Bill Clinton.
So now we see the shares of radio companies like Entercom, CBS, Citadel, Cox and Regent turning into penny stocks and have, to quote Mr Roxalot, "the Seacresting of America."
Listeners get more "radio vanilla," because research tells us that vanilla is, afterall, America's favorite flavor. As a result, DJs "get fired or re-assigned to different shifts to accomodate the telegenic, toothy and well-known Mr. Seacrest. Why? Because 36 million people see Seacrest every week on American Idol. Because he's better known than the local DJ.
But does this mean Seacrest is actually better than the local jocks?
I'm not in the CHR demo and only an occasionally list to Kiss, but it's always sounded to me that Kiss jocks were pretty damn good at what they did: Energized, music intensive, having fun and locally tuned-in to what's going on. And as of late, Kiss seemed to be doing pretty well in the ratings. So why mess with success?
From my side of the keyboard, this move might adversely affect Kiss' ratings. I'd suggest that Seacrest's act might draw a few listeners from Star and WJYE, to some extent Mix 104. Roger Christian, Star's midday anchor has seen 'em come and seen 'em go and has a vice-grip lock on Women 25-54, so it's likely he has the least to worry about.
Very strange. Janet Snyder and Nicholas Pickleshnitzer now become "show prep" and the warm up act for Seacrest.
So now we see the shares of radio companies like Entercom, CBS, Citadel, Cox and Regent turning into penny stocks and have, to quote Mr Roxalot, "the Seacresting of America."
Listeners get more "radio vanilla," because research tells us that vanilla is, afterall, America's favorite flavor. As a result, DJs "get fired or re-assigned to different shifts to accomodate the telegenic, toothy and well-known Mr. Seacrest. Why? Because 36 million people see Seacrest every week on American Idol. Because he's better known than the local DJ.
But does this mean Seacrest is actually better than the local jocks?
I'm not in the CHR demo and only an occasionally list to Kiss, but it's always sounded to me that Kiss jocks were pretty damn good at what they did: Energized, music intensive, having fun and locally tuned-in to what's going on. And as of late, Kiss seemed to be doing pretty well in the ratings. So why mess with success?
From my side of the keyboard, this move might adversely affect Kiss' ratings. I'd suggest that Seacrest's act might draw a few listeners from Star and WJYE, to some extent Mix 104. Roger Christian, Star's midday anchor has seen 'em come and seen 'em go and has a vice-grip lock on Women 25-54, so it's likely he has the least to worry about.
Very strange. Janet Snyder and Nicholas Pickleshnitzer now become "show prep" and the warm up act for Seacrest.
Re: Seacrest In, Sensible Programming Out
You're placing an extremely well known, well connected air personality on
your station in a traditionally non-producing revenue daypart.
Talk radio has been doing this for years.
Imus/Limbaugh/Hannity, just to name a few.
Most cases, live and local just can't compete.
Besides listeners just don't care.
You're taking a daypart and providing solid content filled programming.
Whats wrong with that?
SirRoxalot said:
You're placing an extremely well known, well connected air personality on
your station in a traditionally non-producing revenue daypart.
Talk radio has been doing this for years.
Imus/Limbaugh/Hannity, just to name a few.
Most cases, live and local just can't compete.
Besides listeners just don't care.
You're taking a daypart and providing solid content filled programming.
Whats wrong with that?
Re: Seacrest In, Sensible Programming Out
Non-producing revenue daypart? In what market? Certainly not Buffalo, and certainly not at WKSE. Kiss has enough mid-day numbers in Buffalo to do quite nicely. You're a little out of your home ballpark, 12.
Kiss has been doing very well with the current programming. This smacks of a corporate package deal where Seacrest wanted Buffalo included in a package that included several other markets. I'd bet that the current programming would compete very well with Seacrest - who's already in danger of reaching overexposure. Buffalo ain't Hollywood. There's plenty of "Entertainment tonight" programming already in the market. All this will do is interrupt the mid-day music flow for Kiss listeners.
As for "live and local just can't compete", we ain't in Podunk, Bub. Let's see how Seacrest handles the first snowstorm/traffic mess of the season. Oh, wait, that's right - he WON'T. People will have to go elsewhere for up-to-date information.
I think that this is a bonehead move that will bite Entercom Buffalo in the ass.
12 In a Row said:
Non-producing revenue daypart? In what market? Certainly not Buffalo, and certainly not at WKSE. Kiss has enough mid-day numbers in Buffalo to do quite nicely. You're a little out of your home ballpark, 12.
Kiss has been doing very well with the current programming. This smacks of a corporate package deal where Seacrest wanted Buffalo included in a package that included several other markets. I'd bet that the current programming would compete very well with Seacrest - who's already in danger of reaching overexposure. Buffalo ain't Hollywood. There's plenty of "Entertainment tonight" programming already in the market. All this will do is interrupt the mid-day music flow for Kiss listeners.
As for "live and local just can't compete", we ain't in Podunk, Bub. Let's see how Seacrest handles the first snowstorm/traffic mess of the season. Oh, wait, that's right - he WON'T. People will have to go elsewhere for up-to-date information.
I think that this is a bonehead move that will bite Entercom Buffalo in the ass.
O
OttoM
Guest
Re: Seacrest and Snowstorms
IIRC the syndicated Seacrest show is content only - not a self-contained show. John Tesh does the same thing. The local automation system plays it back with the station's music and local/national spots inserted.
So you're right - people will have to tune elsewhere for information. The difference is someone from WBEN - not a Kiss Jock - will come in and tell Kiss listeners to tune to 930AM. So the "local alert" aspect is still in place on Kiss even with Seacrest "in".
SirRoxalot said:
IIRC the syndicated Seacrest show is content only - not a self-contained show. John Tesh does the same thing. The local automation system plays it back with the station's music and local/national spots inserted.
So you're right - people will have to tune elsewhere for information. The difference is someone from WBEN - not a Kiss Jock - will come in and tell Kiss listeners to tune to 930AM. So the "local alert" aspect is still in place on Kiss even with Seacrest "in".
It's still gonna be tough for a suntanned Ryan Seacrest sitting in sunny SoCal to relate to what's going on in Buffalo NY in January.
Hey, I'm willing to see how the market receives Mr. Seacrest on a daily basis. I'm sure that 'BLK and Star are willing to take a chance on competing with Seacrest as well.
Hey, I'm willing to see how the market receives Mr. Seacrest on a daily basis. I'm sure that 'BLK and Star are willing to take a chance on competing with Seacrest as well.
Another Side
Side bar to the side bar: Shredd & Ragan are live and local programming, who Citadel almost cut after dumping their successful morning show for carriage of the failed Opie & Anthony show at the behest of corporate.
While we're at it, Imus and Hannity couldn't get arrested in this town. Limbaugh would likely have a lot lower numbers if he wasn't on WBEN, surrounded by live and local programming.
Side bar to the side bar: Shredd & Ragan are live and local programming, who Citadel almost cut after dumping their successful morning show for carriage of the failed Opie & Anthony show at the behest of corporate.
While we're at it, Imus and Hannity couldn't get arrested in this town. Limbaugh would likely have a lot lower numbers if he wasn't on WBEN, surrounded by live and local programming.
O
OttoM
Guest
SirRoxalot said:
The Seacrest show isn't about snowstorms in Buffalo - it's about entertainment. Probably the only time he will mention Buffalo directly will be when he welcomes Kiss to the "network" and in the local rejoin liners.
Bottom line, it's all about trying to preserve jobs.
I sympathize with anyone who has lost what they love doing.
After way too many years in the biz, I saw the train coming off
the tracks and moved on to a better world.
Around the globe, these are scary times.
Best wishes to all of you.
I sympathize with anyone who has lost what they love doing.
After way too many years in the biz, I saw the train coming off
the tracks and moved on to a better world.
Around the globe, these are scary times.
Best wishes to all of you.
12 In a Row said:
Glad you got off the train a few stations before the derailment. Many of us have, some by choice or some as victims of circumstance. And 12, on behalf of the Buffalo/Niagara Falls/Rochester board welcome wagon, drop by often. You'll find the posters on this board some of the better ones on the Radio-Info net... once you get used to Roxalot's scholarly surliness, VOR's occasional conspiracy theories, my loopy disjointed posts, Bob1370's penchant for a Hispanic format in Rochester, Sherlock's set-ups, Savage's steadfast battles with IBOC, 9's confrontational 'tudes, just about everybody's yearning for an Oldies-Classic Hits format in Rochester and Buffalo, John Gault's hectoring on podcasts and content, the occasional war of words and alw's posts about public radio and NPR, not to mention always entertaining posts from cee, Philip_Airtime, Midnight Skulker, Rob Stutson and countless others who contribute to the board and make it better reading than the New York Post and Drudge report combined...
We're a motley lot, but we clean up real nice and try to behave.Rob Stutson said:
Like we don't have more than enough "entertainment" programming during the 7PM hour on local TV stations...
You're right. Seacrest is unlikely to ever mention Buffalo except on a pre-produced bumper inserted locally. Thanks for making my point.
Rox, right again!
Quote:
"I'm sure that 'BLK and Star are willing to take a chance on competing with Seacrest as well."
I dont even know where to comment...does star want to challenge their 'neighbor' down the hall !?
\/otes bad idea. one good thing: stronger nights ( no offense, miguel)
Quote:
"I'm sure that 'BLK and Star are willing to take a chance on competing with Seacrest as well."
I dont even know where to comment...does star want to challenge their 'neighbor' down the hall !?
\/otes bad idea. one good thing: stronger nights ( no offense, miguel)
S
shiftless
Guest
As I have said before, eventually Ryan Seacrest will be the only DJ on the air in every market, followed closely by Billy Bush.All hail, Rupert Murdoch.
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