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Seacrest to Now FM

R

radioguy123

Why would Clear Channel move Seacrest to Afternoons on NOW-FM as their press release said today? If someone liked Seacrest wouldn't NOW FM actually hurt KBKS more than anyone else by taking the KBKS hosts? Are they going to run him mid-days at KBKS and then again in the afternoon on Now? Maybe they are migrating the entire KBKS staff to NOW to work out their contracts and doing something else with KBKS? This all makes little sense.

remind me: Who was begging for a South end station that plays Adele, Katy Perry, Bruno Mars, Kelly Clarkson with hosts like Ryan Seacrest? The music is on five to seven other stations in the region including three in the south end and the marquee host (Seacrest) is already on in the market with the same company??? Someone explain this to me, been in radio a long time and really don't get it? MOVIN must be laughing all the way to the bank as KBKS launches a station against itself.
 
radioguy123 said:
remind me: Who was begging for a South end station that plays Adele, Katy Perry, Bruno Mars, Kelly Clarkson with hosts like Ryan Seacrest? The music is on five to seven other stations in the region including three in the south end and the marquee host (Seacrest) is already on in the market with the same company??? Someone explain this to me, been in radio a long time and really don't get it? MOVIN must be laughing all the way to the bank as KBKS launches a station against itself.
Click to expand...

One more time for the class:

"Now" is a FLANKER. Nothing more, nothing less. Regardless of what the press release says the goal is to take a small bite out of Movin', Click and Star (and even Warm for that matter). It's not meant to be fulfilling, innovative programming. It's business. Not art.
 
Well, it's speculation. But I don't see much good in it myself. 106.1 is Clear Channel's best signal in the area. And if they are shuffling formats (which I think is suicide), then whatever they put on 106.1 had damn well better be GOOD.

And "good" and "Clear Channel" are hardly synonymous.

I really don't think KPLZ or Sandusky are too worried. There may be a few minor tweaks. But as good as they sound in Tacoma, 102.9 breaks up really bad in North Seattle and it's unlistenable in Everett and 106.1 doesn't have that problem.

And as far as building a flanker "wall" to "own" all flavors of CHR, it doesn't make a whole lot of sense. I don't see much gained out of it unless they're really targeting Tacoma. And if that's the case, then they might as well keep the KNBQ call letters as well....

We'll see.....
 
I get that NOW is a flanker, what I don't get is why they would launch a "flanking station" against themselves. NOW is basically KBKS lite and NOW even is using KBKS talent, so who is most likely to be hurt? Wait for it: KBKS! MOVIN is far more rhythmic than KBKS, so NOW will do them no harm. KLCK is more modern/alternative and will not be hurt. KPLZ might be hurt some, but still plays eighties and nineties music, unlike NOW. which is much more current, like...wait for it...KBKS!

Run a cume duplication report in about a month and I would venture the station sharing the most cume with NOW will be KBKS! When you flank someone you launch a station to wound a competitor, not yourself. This is why I am so confused? If Clear Channel launched ROCK station it would hurt KZOK and KISW, benefiting KJR. If they launched an Eighties station it would hurt STAR or JACK, benefiting KBKS and KJR. Launching a station that hurts KBKS's already weakened upper end and then using KBKS talent like Seacrest means you Flank yourself. Not smart. So once again, what am I missing?
 
radioguy123 said:
I get that NOW is a flanker, what I don't get is why they would launch a "flanking station" against themselves. NOW is basically KBKS lite and NOW even is using KBKS talent, so who is most likely to be hurt? Wait for it: KBKS! MOVIN is far more rhythmic than KBKS, so NOW will do them no harm. KLCK is more modern/alternative and will not be hurt. KPLZ might be hurt some, but still plays eighties and nineties music, unlike NOW. which is much more current, like...wait for it...KBKS!

Run a cume duplication report in about a month and I would venture the station sharing the most cume with NOW will be KBKS! When you flank someone you launch a station to wound a competitor, not yourself. This is why I am so confused? If Clear Channel launched ROCK station it would hurt KZOK and KISW, benefiting KJR. If they launched an Eighties station it would hurt STAR or JACK, benefiting KBKS and KJR. Launching a station that hurts KBKS's already weakened upper end and then using KBKS talent like Seacrest means you Flank yourself. Not smart. So once again, what am I missing?
Click to expand...

You're not missing anything. The point is there is only so much of the CHR pie to go around. You just end up with smaller slices for everybody. - including themselves. Even if Clear Channel combined what they get from both KBKS and KYNW, the gain wouldn't be much (if anything) or enough for major changes at Sandusky or KPLZ.
 
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