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Sean Hannity shares success secret.

H

Holland Cooke

Sean Hannity -- personally, not his station, not his network -- writes the checks.
He is investing in leading-edge research technology, and he shared the details at Arbitron's recent Consultant Fly-In conference.
He's using data from the Portable People Meters listeners are toting around New York, Philadelphia, and Houston to fine-tune his show.
Read how...and how you can emulate this technique, even if you're in a market where Arbitron still uses diaries.

My notes from the recent Fly-In: http://hollandcooke.com/08January.pdf

Also included:
** Why Your TV Spots Aren't Working
** How To Amp-Up Direct Mail Results
** AC through-the-eyes-of PPM
** Why host/DJ Technique is SOOOOOOOOOOOOOOO Important
** What Arbitron is doing to improve diary measurement (LOTS)
** How Public Radio is REALLY doing, now that it's in-the-book.

HC
www.HollandCooke.com
 
Mark Simone

Sounds great for Sean maybe his fill-in host that was on today could learn from it.

I don't ever listen to Hannity myself but I was with my conservative uncle in the car today who's I believe is a regular listener but then he changed the stations following a Mitt Romney vs. Ron Paul debate gone to hell. Listening to a constipated talk show host argue with a constipated caller is quite jarring.
 
I'm a Mark Simone fan...BUT...

...the guy filling-in for Rush Limbaugh today was REALLY tedious.

He spent the first 20 minutes rambling, largely about himself.
 
Re: I'm a Mark Simone fan...BUT...

Holland Cooke said:
...the guy filling-in for Rush Limbaugh today was REALLY tedious.

He spent the first 20 minutes rambling, largely about himself.
Click to expand...

Wow that sounds awful. Was it Tom Sullivan?

Tis the season for fill in's, interns, and best of's! No wonder there is a knob for the radio dial! :D
 
Holland! Thanks for the free look at your news letter. Lots of good stuff there.
 
Re: I'm a Mark Simone fan...BUT...

dustintv said:
Holland Cooke said:
...the guy filling-in for Rush Limbaugh today was REALLY tedious.

He spent the first 20 minutes rambling, largely about himself.
Click to expand...

Wow that sounds awful. Was it Tom Sullivan?

Tis the season for fill in's, interns, and best of's! No wonder there is a knob for the radio dial! :D
Click to expand...

Did anybody catch Mark Levin's fill-in on Thursday -- Inga Barks?
 
Holland, you're an ego maniac. You were wrong about satellite radio as well. Your prediction a few years back that it would be a major competitor has not come to fruition. I believe you were on their payroll at the time. Pick your poison and stick with it. You have some good ideas, but you certainly do not know it all. YOur probably on Hannity's payroll as well. Hannity is wearing on people and will not have the national radio presence in a few years he has now. He will need to change the schtick dramatically to keep the audience. He has always just been riding on Rush's coat tails. Wonder what his numbers look like when he doesn't follow Rush? A lot lower is my guess.
 
Re: I'm a Mark Simone fan...BUT...

Holland Cooke said:
...the guy filling-in for Rush Limbaugh today was REALLY tedious.

He spent the first 20 minutes rambling, largely about himself.
Click to expand...

I know who you're talking about. Yeah...he's beyond tedious.

Yet he's working and I'm not...

(sigh)...
 
RE "Holland, you're an ego maniac."

Dear Anonymous,

Be less angry.
You'll enjoy 2008 more.

radiodaze2000 said:
You were wrong about satellite radio as well. Your prediction a few years back that it would be a major competitor has not come to fruition. I believe you were on their payroll at the time.
Click to expand...

Stop the tape.
I'll respond in-order.

RE "wrong:" Wrong about what? I was just taking notes at Arbitron's Consultant Fly-In conference (http://hollandcooke.com/08January.pdf). RSVP if you read anything which factually contradicts other reports. Otherwise, you're shooting-the-messenger.

RE prediction "has not come to fruition:" Refresh my memory.

RE "I believe you were on their payroll at the time:" I WISH.

Re-start the tape...

radiodaze2000 said:
YOur probably on Hannity's payroll as well.
Click to expand...

I suspect you mean "You're."
As you will read in trade press shortly, I SURE am not.
As you will read in my notes, Sean's consultant is Bob Michaels (http://mediasense.info).
SMART guy. Good guy.

radiodaze2000 said:
Hannity is wearing on people and will not have the national radio presence in a few years he has now. He will need to change the schtick dramatically to keep the audience. He has always just been riding on Rush's coat tails. Wonder what his numbers look like when he doesn't follow Rush? A lot lower is my guess.
Click to expand...

As you will also read in my notes, I too have, more-gently, suggested that same-topic-every-day predictability works-against Arbitron's unaided recall methodology.

HAPPY NEW(S) YEAR,
HC
www.HollandCooke.com
 
jimwalsh2001 said:
I am not a fan of Hannity's air schtick, but [size=10pt]there's no doubt that professionally he's worth emulating.[/size]
Click to expand...
Worth emulating over what?

Hannity can't hold an argument with a caller without potting them down or calling them names after he cuts them off.

It seems Hannity gets personally offended when a caller makes a point that's better than Hannity's. He can't take it.

Take a listen to handle he rudely treats his callers.\

Anyone who disagrees with him - no matter how logically superior their points are - are always wrong. Hannity is always right. Those 'Dems are always evil. Yada yada yahda. What interesting talk radio.

I remember how this ignoramous reacted to the wacko Fred Phelps' cult out picketing military funerals.
"Those protestors must be some liberals or something..."
Geez, Hannity. Try reading something or watching 20-20. There have been national stories on that nut Phelps for like more than a decade.

I'd like to see how this "host" could handle a real debate when he's not in control of the microphone. Listen to the name-calling and venom he would spew then. It would be great to hear someone tell him to shut up.

Hannity forced a lot of good p.m. drive talent off the air. People who handled their shows much better than this pint-sized political mouthipiece who can only talk about and only about politics.
 
Don62 said:
jimwalsh2001 said:
I am not a fan of Hannity's air schtick, but [size=10pt]there's no doubt that professionally he's worth emulating.[/size]
Click to expand...
Worth emulating over what?

Hannity can't hold an argument with a caller...
Click to expand...

I'm talking about the way he has managed his career.
 
Ok, maybe I did sound a little angry. It's another year. A few years back at a TRS seminar, you predicted satellite radio would have 30 million listeners within a couple of years. That free radio would need to adjust with digital conversion in order to compete. At this point, neither sat radio or digital free radio are taking the public's interest by storm. The public has not to this point been sold on buying subscription radio and the public also thinks that analogue radio sounds just fine the way it is. That's only in sound quality. The programming problem with free radio is that there are no Randy Michaels or Mel Karmazin's leading the big groups. No programming innovation and the jettison of programming talent to the sidelines. Without new ideas and without new formats, free radio audiences will continue to grow old and the younger audience will continue to use other devices to listen to music. Most of the great talent is in the talk radio formats. Country radio is still developing talent and growing audience. The other formats need to follow. You are a very good consultant and need to influence these corporate suits a lot more in order to see improvement in this industry. It may take a sea change to get that done. Maybe Randy will come back and save the industry.
 
radiodaze2000 said:
A few years back at a TRS seminar, you predicted satellite radio would have 30 million listeners within a couple of years. That free radio would need to adjust with digital conversion in order to compete.
Click to expand...

As Christopher Walken's character said in "The Dogs of War," "You've got me confused with someone else."

I NEVER predicted that satellite radio would have any-fixed-number-of subscribers...although peoples' willingness-to-pay NOT-to-listen-to AM/FM speaks volumes.

AND I've been scoffing at HD Radio from the-get-go.

I will, however, reiterate what I've said elsewhere here: Radio hasn't bottomed-out yet.

HC
www.HollandCooke.com
 
HERE'S a snapshot of the multi-task existence we lead...

radiodaze2000 said:
That must have been an imposter at TRS.
Click to expand...

It might have been another panelist in a session in-which-I-was-also-appearing.
At most Talk Radio conventions, everyone's-talking-at-the-same-time anyway, right?

But AS I WRITE THIS, I'm on Live Help @ AOL on another screen, complaining that -- since 1994, and I've been PAYING-for AOL ever since -- my trade name, "Holland Cooke" is unavailable as a Screen Name. There's no MEMBER "Holland Cooke," and they'll only tell me that someone grabbed it as an Instant Message name.

So don't be surprised by ANYTHING ANYONE-claiming-to-be-me says.
Just know this.
I was NOWHERE NEAR The Grassy Knoll that fateful afternoon.
I was in 7th grade, and public school attendance records can prove it.
 
RE "I thought you were younger than that."

I used to hear that more often BEFORE "I went blonde."

Two-weeks-ago-Saturday, December 15 -- the day I recorded-but-did-not-appear-in http://www.youtube.com/watch?v=zHIQXa9r230 -- I turned FIFTY-SEVEN, for-the-luv-o-pete.

But DON'T SING!
It's too late baby, now it's too late.

And a true "egomaniac" would never have been content NOT-appearing...am I right, or am I right?
;)

1977: NOT a photo of Tony Orlando: http://members.aol.com/cookeh/WPRO77.html
2001: http://www.hollandcooke.com/wbig.ram
2007: http://members.aol.com/cookeh/tony.jpg

PROOF: There IS something-worse-than-getting-old: Not!
 
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