And yet, Meredith isn't just throwing money at the wind, either. The people they're getting have the one thing KPHO so deperately needed: credibility. The high-profile names that they're bringing in are already well-known and well-respected in the market, and in Kent Dana's case, many believe put out to pasture too soon. Contrast that with KNXV's habit of bringing in mostly unknowns, with no connection to the valley viewer, something KPHO used to do.