> > The trends for Seattle look very nice. JACK had already
> > grabbed the adult crown and now is #6 with a 3.9 (not too
> > shabby going from a sad 1.2 as KROCK last winter).
> >
> Not being from there, I'm not aware of what Krock was up
> against.
> Is the demand for rock dead there?, or were other rock
> outlets simply meeting the needs of the rocker better?
>
96.5 had been a number of things in the past couple of years, KROCK was only the latest. Seattle is a town with a Alternative, a AAA, an Active Rocker, a classic hits station and a classic rocker currently. JACK has lifted audience from a number of stations including KPLZ who have gone from a high (dealing just with 12+ numbers here) of 2.7 down to 1.8 in this trend.
I was out there in September and JACK sounded excellent (yeah, I'm biased but they were doing a great job with the format).