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Seattle Format Hole

Re: music via radio

Do it yourself is a good strategy but there is still something to not knowing what is coming next and getting a few good surprises, hearing things you like but don't own and probably aren't going to.

I wish there were more good surprises. I know there is probably tons of stuff I'd like but almost nobody or nobody ever plays on the radio. Deep cuts of popular bands, side projects, obscure artists.

I probably should listen to more specialty internet channels for that.
 
In my humble view: radio is a mainstream media. Internet, satellite, HD or your IPOD are the place to find deep tracks or obscure hits. Radio format parameters must have wide appeal. In my view the Band in SF is a perfect example of a Classic Rock for people in their 30's and 40's. An appropriate mix of 80's staples like Journey, Mellancamp, Springsteen, mixed with 70's Van Halen and the occational grunge or nineties tune. Classic Rock's core of Beatles, Zepplin, Who is quickly becoming 50+ and Classic Hits is in the same 50+ demo both with high concentration of 70's artists. I do believe the brew/band is a format parameter that is wide, but provides variety for a large mainstream, mostly male audience of 30 and 40 year olds. Ratings in SF and Portland prove the point. This is an excellent migration for KMTT or any other struggling FM in Seattle in my humble opinion.
 
If Brew markets itself as Rock that really rocks then the last thing I'd do is play Journey, Mellancamp, Springsteen, and lots of even lighter stuff as I said before.

If you want to compete with Jack, KJR and KZOK I don't know that just going into the 80s is enough.

I'd think if you want to be distinct and get conversion you'd go for guys who think the existing classic alternatives are generally too tame but don't want or don't just want current active rock.

BREW, in this market, if it were to go to KMTT... corporate probably wouldn't want to pull from KISW. And so I don't think it goes there. I don't think it would work going from what they are doing to that and I don't think they will do anything near that.

The Band just sounds like more of the same as what is already here to me. Would compete for them against the others I guess but it wouldn't really do that much to change the landscape for the listener.
 
The Classic Rock Experience on Rocket 107 is pretty close to what I am suggesting. I can get that in the far south sound. Maybe that isn't Seattle appropriate, I don't know from the inside about demographics and advertisers. I'd think it could be, but whatever.
 
Is THIS what you're talking about?

THE Q in Vegas plays Classic Rock 70's 80's - NEW STATION - just started listening.

Having not been born and also very young during those decades, I'm not familiar with the artists, so I have NO IDEA if it's what you're talkin' about.

Although I do listen to this new station quite a bit, alternating with an Active Rock station.

THEY DO STREAM ! --

http://www.993theq.com/

p.s. station also is FM 99.3 Payson/Phoenix AZ
in Vegas on 670kHz 4 towers 35kW day HUGE SIGNAL
 
The station you mention sounds like it might be decent in its own way. It is more like what I imagine KMTT might actually do than I would personally want. The band names they highlight are generally pretty light and poppy.

When I mentioned Rocket 107 I was generally supporting their flavor of or mix of classic rock.

http://www.theclassicrockexperience.com/

Turn their radio station on and I am very likely to hear Zep, Hendrix, Doors, ZZ Top, Van Halen, Hagar, Stones, Heart Eagles, Steppenwolf. Neil Young, James Gang, AC/DC, Great White, Gun n Roses, Ozzy and Black Sabbath, Scorpions, White Snake, Cinderella, Robert Plant, The Fabolus Thunderbirds, Judas Priest, ELO back to back to back without much really light stuff though it varies sometimes by DJ and day part when they go slower and lighter too. That is generally heavier than what I see about the Brew or the Band on paper. I'd rather have this mix than either of those. And I'd rather it was even heavier but I guess there are limits to what gets a big enough audience and advertisers.

I occasionally hear a little grunge- most likely Soundgarden. I wouldn't mind mixing grunge and new wave into a station as junior partners to the stuff called classic rock as my broader list shows but maybe few listeners span those generations and styles the way I do. The station you mention does show a willingness to play different genres though they are light or completely absent on hard rock or metal which would be my core.
 
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