• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Seattle Holiday Ratings

T

Tomgsinger

https://ratings.****************/cgi-bin/rol.exe/arb039

Warm is #1 by a mile.
104.9 and 102.9 have 0.2 shares. I thought they would be even worse.
The Jet is taking a nosedive.
 
Full point drop for KMPS to KSWD. Of course that includes all the country folks bailing and the soft rock folks haven't made discovery yet.

I'll reserve judgement for a few months.
 
Yeah, Santa FM got a bit of a boost, but still not up to the levels of Warm. Neither rain, nor snow, nor format switches can take out 106.9! I'm hoping KSWD goes up in the ratings very soon. 75% of the songs, Warm doesn't even play anymore. It's nice that 94.1 is mixing in a few 2010s songs that fit the format, instead of just the '70s and '80s.
105.3 not great this year even with holiday music (but they flipped a little later, I think). They used to have higher ratings a few holiday books ago.
 
xmtrland said:
I see KJR-AM sports went down who was the other sports station that went down. 710 sports (KIRO AM) went up from the Dec. 17 beauty number. KFNQ was flat.
KPLZ got a nice christmas boost.
Click to expand...

KIRO-AM went down from 3.6 to 2.8 during the period from Oct until the Holiday numbers. That's what I was referring to. And it was right in the middle of football season.
 
Oh Thanks for clarifying, sometimes hard to read people minds. I was talking about Dec to Holiday book. So now we both now what we are thinking about
 
xmtrland said:
Oh Thanks for clarifying, sometimes hard to read people minds. I was talking about Dec to Holiday book. So now we both now what we are thinking about
Click to expand...

I just found if a bit curious. Football season is when it should pick up at KIRO-AM -- even if the play by play is on FM, there's the other six days of football talk, interviews, etc.

Then, maybe with the real numbers it looks better.
 
Might have been the "cars for Kids" commercials. Some days it seems I can't get away from those spots. Stopping at each transmitter site and turning up the air monitor...there it is. Visit the next transmitter there it is again!. Get in the car listen to sports station A, there it is, punch sports station B, hear the tailing end of the commercial, punch to sports station C they start plating it. First two weeks of January it seemed to play alot on the 3 sports stations with transmitters out on the Island.

Luckily the only numbers I need to worry about are 32.4 amps and 52KW or 50KW day ND.
 
Much a do about NOTHING. We all know this book doesn't count for crap. Buyers know it, GMs GSMs and PDs do as well. All this does is reset the race for the first real book of 2018.
 
boombox4 said:
I just found if a bit curious. Football season is when it should pick up at KIRO-AM -- even if the play by play is on FM, there's the other six days of football talk, interviews, etc.

Then, maybe with the real numbers it looks better.
Click to expand...

I wouldn't count on that. Nationwide, AM stations that have for years carried their local sports teams are losing their market share to the point of having to not-renew those team deals. WLS is a recent example discussed on this site: https://www.radiodiscussions.com/showthread.php?707601-WLS-Lose-the-Sox-and-Bulls
Keep in mind, this is W freekin LS!
The decline of AM listening is accelerating. Many sports and NT-oriented AM stations, even in large markets, have been losing a full share or more every year. Sports teams want an up-escalator increase in rights fees every renewal because (rightfully so), they have no stake in whether the station is AM or FM.

Something else to keep in mind; is the Seahawks didn't make it to the playoffs this past year for the first time in a long time. Say what you will about fan loyalty, there will be a rebuilding going on that the Hawks that will take a while. That's just sports. The question will be, is whether the time it takes to rebuild the team will be too late for KIRO.
 
Rob Piotrowski said:
Owned by Cumulus, which is going through Chapter 11 and cutting high-dollar contracts. You can't say for sure if Cumulus would have kept the rights had they not have been forced into this situation.
Click to expand...

My view on it is having sports hasn't helped their ratings. Then again, we're talking about two pretty bad teams. You compare WLS ratings to The Score, who have the Cubs, it's night and day. WLS has a 1 share, and the Score has a 5. When you sign a contract with a sports team, you're hoping they will have a great season, and you'll benefit from it. When they don't, you lose just like everyone else. All they're doing is canceling the contract. No reason why they can't re-sign at a better rate.
 
Kelly A said:
I wouldn't count on that. Nationwide, AM stations that have for years carried their local sports teams are losing their market share to the point of having to not-renew those team deals. WLS is a recent example discussed on this site: https://www.radiodiscussions.com/showthread.php?707601-WLS-Lose-the-Sox-and-Bulls
Keep in mind, this is W freekin LS!
The decline of AM listening is accelerating. Many sports and NT-oriented AM stations, even in large markets, have been losing a full share or more every year. Sports teams want an up-escalator increase in rights fees every renewal because (rightfully so), they have no stake in whether the station is AM or FM.

Something else to keep in mind; is the Seahawks didn't make it to the playoffs this past year for the first time in a long time. Say what you will about fan loyalty, there will be a rebuilding going on that the Hawks that will take a while. That's just sports. The question will be, is whether the time it takes to rebuild the team will be too late for KIRO.
Click to expand...

You think that the average sports fan that likes to listen to sports talk is tuning it out for other radio formats? Is sports talk reaching its point of no return? Because in Seattle, on FM, there is no sports talk, basically.
 
boombox4 said:
You think that the average sports fan that likes to listen to sports talk is tuning it out for other radio formats? Is sports talk reaching its point of no return? Because in Seattle, on FM, there is no sports talk, basically.
Click to expand...

I'm hearing iHeart has plans to expand the KJR brand to 1090.
 
boombox4 said:
You think that the average sports fan that likes to listen to sports talk is tuning it out for other radio formats? Is sports talk reaching its point of no return? Because in Seattle, on FM, there is no sports talk, basically.
Click to expand...

People are tuning-out, or in the case of Millennials, not tuning to AM at all. By no means commentary on whether a particular format is losing ground. Guy's like David G.could elaborate more on that. It's the reality that whatever you park on AM these days will continue to have a diminishing, or depending on the age range, non-existent audience.
 
Kelly A said:
People are tuning-out, or in the case of Millennials, not tuning to AM at all. By no means commentary on whether a particular format is losing ground. Guy's like David G.could elaborate more on that. It's the reality that whatever you park on AM these days will continue to have a diminishing, or depending on the age range, non-existent audience.
Click to expand...

So I guess for sports talk it's wait until an FM frequency opens up or lose audience, period -- at least for morning and evening drive. I don't think live radio streams work that wonderfully in cars quite yet.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom