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Seattle - How competitive are we in relation to other cities?

R

RealityBites

I'm guessing to say we have 25 stations in the market that comprise 95% of the market billing.
Is that accurate?

Seattle is the 14th largest market.

Do similar markets of similar size have the same amount of viable stations? Do we have more stations than the average city
of this size? I'm just trying to look at the market as a piece of pie. If our pie has 25 slices how about the 12th, 13th, 15th and 16th? Do they have 25 competitive stations all trying to get the same listeners and ad dollars?

I'm looking to see how competitive we are compared to other markets of our size and population. It is an actual market radio inquiry for those with knowledge of the local market and other markets. Thanks!
 
RealityBites said:
I'm guessing to say we have 25 stations in the market that comprise 95% of the market billing.
Is that accurate?
Click to expand...

Does your count of viable stations include those that lease essentially all of their air-time? I'm in Boston, where all of the leased-time stations are on AM although quite a few FMs lease a few hours a week. AFAIK, with only one exception, the leased-time AMs here are pretty much all making money. As far as profitability goes, those AMs that don't lease time or that lease only a few hours a week appear to be a mixed bag. Just which of these stations are making money and which are not is not easy to figure out. The top money maker in the market has to be an AM (WBZ), which has the market's best AM signal and the only three-letter calls.
 
New York may be the largest market, but it has fewer available FM frequencies on the commercial dial (92.1-107.9). That, coupled with the near total control of Madison Ave ad agencies and Wall St bankers adds up to some very boring radio! They are the ones who control what PD's and MD's can do.

The highest billing station in NYC was WCBS Newsradio 880, but it wasn't the highest in the country. That title went to FM all-newser WTOP in DC, market #9. WTOP billed nearly $10MM more than WCBS! :(
 
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