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Seattle June 2012 ratings

June #'s out any day now...be interesting to see how every station(that we can see) does!!
 
From the usual results month after month, I swear PPM holders in Seattle are bipolar.

One month, it's KRWM on top, the next, it's KISW. Then it's soft stuff again. Then back to the hard rawk.

Just an observation.....
 
Bongwater said:
From the usual results month after month, I swear PPM holders in Seattle are bipolar.

One month, it's KRWM on top, the next, it's KISW. Then it's soft stuff again. Then back to the hard rawk.
Click to expand...

A lot of factors -- small sample, seasonal listening, panel turnover for starters.


Bongwater said:
Just an observation.....
Click to expand...

And a good one.
 
No real change in key demos. KISW, KUOW, KPLZ, KIRO win the key 25-54 demos. IN prime 6a-7p KISW owns every male demo and KPLZ owns every female demo. There may be some change 6+ but in the core demos PPM is downright boring. Mornings in prime demos in men went to KISW and women to KPLZ. Adults went to KUOW followed by KISW and KPLZ. Same as last month and the month before and the month before. Things get exciting in summer and Christmas as meters shift around. Outside of that same old story.
 
KIRO-FM continues to be an example of mostly local news/talk done well and successfully. Surprised to see conservatalker KTTH jumping to 3.2, just .4 behind KOMO Newsradio.

Seattle is supposed to be a somewhat liberal market, yet lib talker KPTK can't even get a 1 rating!

710 ESPN (KIRO-AM) has a full point lead over Sportsradio KJR. Might 710's advantage be that they have the rights to both the Mariners and Seahawks? :)
 
radioguy39nj said:
Seattle is supposed to be a somewhat liberal market, yet lib talker KPTK can't even get a 1 rating!
Click to expand...

The continual problem with progressive talk is that a lot of left-of-centers hate commercial talk radio in any form, whether it be Limbaugh or Schultz. They much prefer the NPR approach (even though the far left types tend to think that NPR is too conservative) to the commercial approach.
 
The fluctuation in these numbers from January to June is pretty remarkable: KTTH from 1.4 to 3.2 and KOMO from 6.0 to 3.8. Theories?
 
KTTH does better going into an election. Same thing happened around this time in 2010 in PPM, peaking in October and then back down in December 2010. KUOW will find solid growth too. (that's where the "lib's" are and it dominates compared to KTTH) KOMO always does poorly in summer with fewer weather and traffic headaches. KOMO is strongest in Jan-March. It is a station built around traffic and weather and does best when both are big stories. KOMO needs a good storm, KTTH needs a good election battle.

My take on it.
 
I'm curious how the midday "talk shows" on KOMO affect its ratings and AQH. I know I'm tuning over there more often in recent months, but I tune away quickly when I find it's in the middle of one of their talk shows, and not a news block. I don't go there for one guy's opinions and predictable political spin.
 
For me, it's simple. I'm a newsjunkie, and not a fan of talk radio. KOMO has six hours of talk during the busiest part of the news day, and late at night, when I'm also most likely to listen, they're rerunning it..
So the KOMO habit has been broken.
Yet Fisher has a talk station they don't put interesting talk on. It makes very little sense.
And I'm listening to KNX in Los Angeles or another news station because KOMO isn't supplying my news needs when I'm most likely to listen.
Sadly, the less news they have, the less likely I am to listen when they're running news. Does that make sense?
Because listening is a habit which is reinforced by getting what you want when you listen.
When that happens less, I listen less overall.
I'll bet I'm not alone.
 
I would agree!
Plus... two of their most familiar voices are gone since the first of the year. Some would debate how important that is but, imho, it's a comfort thing for the listeners.
 
I'd say the most important part of the news day is morning drive, and KOMO is sounding better than ever in that slot now.
 
345palm said:
I'd say the most important part of the news day is morning drive, and KOMO is sounding better than ever in that slot now.
Click to expand...

Agree that AM drive is vital for N/T format. Greg sounds great on KOMO. Multiplex has a point. Why kill the KOMO news momentum with talk while your sister (KVI) is dying at the bottom of the ratings heap. I get the whole KOMO midday TSL thing but what's the point of killing KVI and churning KOMO's news junkie cume? IMHO KOMO should be all news and shift the ENTERTAINING talk back to KVI
 
I agree - Schram and Carlson need to go back to KVI. Put Nancy and Bill Rice back on from 10-2 on KOMO. It just kills the momentum. Also, I go to work late, leaving the house about 9:30 and I sometimes tune into KOMO expect the morning show (which ran until 10 for years) and get Carlson. I instantly change the channel. Those talk shows just don't work on KOMO, not only because the personalities are tired but because they don't fit with the traffic and weather on the 10s format. It just breaks the shows up.
 
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