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Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

7

70radio

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Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

Unless everyone's split and hangin' on Alki for the long 4th of July weekend, I can't believe there isn't ONE post thus far on the latest Seattle-Tacoma Arbitrends!! Let's hear from the experts, prognasticators, and analysts! There ARE some surprises!
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

OK...we can start by asking M.K. if he STILL doesn't think there are enough numbers to support the "Hot AC" format (see B.Virgin column when Movin launched). Even without playing any of their Holiday tunes so far this year, Sandusky has given Fisher "Christmas in July".
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

And we'd make a big deal about KOMO besting KIRO in this trend - but anybody with some sense knows that's a statistical anomaly and KIRO will be back, stronger than ever when the full book comes out. But don't tell that to anyone working at the palace.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

LITTLEBOYBLUE said:
OK...we can start by asking M.K. if he STILL doesn't think there are enough numbers to support the "Hot AC" format (see B.Virgin column when Movin launched). Even without playing any of their Holiday tunes so far this year, Sandusky has given Fisher "Christmas in July".
Click to expand...
Its still too early to tell
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

If any of you guys or gals really know what is going on (read: if any of you really work in the business) you've seen the 18-34 and 25-54 numbers. That's where the fun stuff is looming.

Let's just say Thursday wasn't a happy day at KMPS.

I read somewhere that this was going to be "the country battle of the year". From the sidelines, it's a fun one to watch.

If you want to see something even more scary, look at the monthly extrap!
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

I don't think its too early to tell that Sandusky gave Fisher an early Christmas present. Fisher is looking up these days and Sandusky is looking pretty confused lately. Movin will be movin on out too soon for anyone in Seattle to care.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

We all knew that some, if not most, of the displaced KLSY listeners would head over to KPLZ. What is the suprise there??? Sandusky in confusion??? Wouldn't you be if you just shook up most of the group in a 1.5 month span. I think this trend didn't tell anything that we already didn't know or expect, except (I know I will get railed for this) I think that the KQMV numbers are promising. The KKWF/KMPS battle is getting interesting and what's up with BJ's Numbers??? That's the only suprise to me.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

SmartestNewbieAround said:
We all knew that some, if not most, of the displaced KLSY listeners would head over to KPLZ...
I think that the KQMV numbers are promising
Click to expand...
Agree! Wasn't implying that Movin' won't cut it ... but hard to argue when your key demo share matches or beats the # of appendages on a hand. With that kind of momentum ... my point was the perspective that "not enough audience for an adult A/C music station to make it" may not be all that accurate. Doesn't mean I think the format has legs forever ... but when you take away splintering caused by two stations playing essentially the same thing ... one of them still has a chance. The inverse may also be true ... when you have one country station kickin' (verb intentional) some serious hiney and SPLIT the audience ... it could be interesting to come up with a new, competitive strategy.

At very least rest of this year should be interesting to watch based on the fallout of the last six months. Now it's the audience's turn to react!
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

I meant to imply Movin won't cut it.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

The KKWF/KMPS battle is getting interesting and what's up with BJ's Numbers???

I heard that BJ kicked butt this trend....Is that not the case? I've listened to his show on a handful of ocassions but prefer listening to Fitz over on the Wolf. You are right it will be an interesting battle between KMPS and The Wolf.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

Are you all insane? MOVIN 92.5 came on MAY 1st... today is JULY 1st... the trend only showed the first month and a week or so of MOVIN and the last weeks of MIX.. is it fair to say MOVIN will fail based on that?

Sandusky goes out of the box to do something, and bring a format and blend of music to Seattle that most all medium and large markets have... find a large market without a Urban A/C or mainstream... yeah, it's Seattle.. give them credit for trying something nobody else in this crappy market has tried!

It's 2006-- get with it!
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

radiogeek40208 said:
Sandusky goes out of the box to do something, and bring a format and blend of music to Seattle that most all medium and large markets have... find a large market without a Urban A/C or mainstream... yeah, it's Seattle.. give them credit for trying something nobody else in this crappy market has tried!

It's 2006-- get with it!
Click to expand...

I will give Sandusky credit for trying something new.

Thing is - they did the ususal Sandusky botch job on it.

Two months after the launch - and the station sounds no different than it did May 1.

No jocks. Same tired, boring production. Zero promotions.

Anybody sampling the station came and went. When the airstaff does arrive (probably in time for the Winter book), very few ears will know they're there.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

Station is doing promotions--- all weekend was out for Seattle Gay Pride.. weekend before that Breat Cancer walk.. have you ever seen a station with a airstaff in 2 months? I haven't -- and have you LISTENED to the station? Actually listen for a hour -- doesn't the promo say "You might find yourself in a pretty good mood" :) the imaging is getting better.. the station is new, give them a break and give them TIME!
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

radiogeek40208 said:
Are you all insane? MOVIN 92.5 came on MAY 1st... today is JULY 1st... the trend only showed the first month and a week or so of MOVIN and the last weeks of MIX.. is it fair to say MOVIN will fail based on that?
Click to expand...

I definitely applaud them and think the format will have legs ... but my point was the last MONTH of the trend clearly most of the KLSY audience did some movin' too. Ask around if you don't have exrap's. It's pretty clear the "old" audience may not have been the main core target for Movin' ... so no harm done to their strategy. As Wolf is stealing from KMPS, likely 92.5 will be stealin' from THEIR new established competitors not from their old ones.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

I thought I wouldn't reply to this trend, because I keep saying the same things (here I go again) IT IS A TREND, unwieghted and meaningless. A single book is meaningless, what matters is how you look over four books.
To answer some questions for those new to posting here:

1. Is KMPS beaten by the WOLF. NO! KMPS was back up to number one in all key demos in the May trend...way up from April. They handily beat WOLF everywhere except 18-34. WOLF is doing fine, but wait for four books. KMPS had been declining, but May shows them shooting back as strong as last May.
In the May trend KMPS wins and on the four book they kill.

2. BJ Shea: Wait for four books until the verdict is in. This is a great example of why trends are meaningless. BJ got virtually a zero in April and was number one in May. What is the truth? After six months he is middle of the pack on a five trend average and about 1/2 of Stern's numbers. Better than most of the Stern replacements, but let's wait six months for the final verdict.

3. Is MOVIN dead. NO! We won't know until the four book average next Spring. The trend was from the last week in April until the 3rd week in May.
MOVIN didn't really start advertising until mid-May and the format wasn't even on for part of the trend. Listeners are just now figuring out what the station is all about.

4. KPLZ gets all of KLSY's audience. I doubt that is what happened this trend, since KLSY's was still on for the first part. If you look year to year you will see KPLZ generally does well in Spring and had a strong trend. That is why KMPS, KPLZ, KZOK, KUBE, KRWM, KMTT all are smart stations. They stay consistent, win in their target demos year in and out (never reacting to a down book or trend), and bill big dollars.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

radiogeek40208 said:
Station is doing promotions--- all weekend was out for Seattle Gay Pride.. weekend before that Breat Cancer walk..
Click to expand...

Sounds like we have someone from Bellevue here on this board. ;) No mention of these appearances on the radio.


radiogeek40208 said:
have you ever seen a station with a airstaff in 2 months? I haven't
Click to expand...

I have. At least a station that has it's collective stuff together. Certainly not a station dumb enough to have botched the few days leading up to the launch (let alone the days after).


radiogeek40208 said:
-- and have you LISTENED to the station? Actually listen for a hour -- doesn't the promo say "You might find yourself in a pretty good mood" :)
Click to expand...

Yes, I have listened to your....er, the station.

A "feel good" image worked for a station like KBSG, because they have people there to give credence (pardon the pun) with the image. Having canned liners from a guy named "Brad" with the sincerity of a used car salesman does not cut it.

Not to mention "feel good" music is NOT "Do Me" by Bell Biv Devoe, "OPP" by Naughty by Nature nor "It Wasn't Me" by Shaggy. More to that point, who is Movin' targeted to? You think mothers are going to listen to the aforementioned songs with their kids? Mommy, what does "OPP" mean?

Not to mention the playlist is beyond burnt toast. Playing such chartbusters as Jane Child, 2 Unlimited and Ghost Town DJs twice per day isn't going to build a long-term fanbase.

radiogeek40208 said:
the imaging is getting better.. the station is new, give them a break and give them TIME!
Click to expand...

Aside from running some canned liners over the intro of some songs, the station sounds the same as when it started.
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

radiogeek40208 said:
Station is doing promotions--- all weekend was out for Seattle Gay Pride.. weekend before that Breat Cancer walk.. have you ever seen a station with a airstaff in 2 months? I haven't -- and have you LISTENED to the station? Actually listen for a hour -- doesn't the promo say "You might find yourself in a pretty good mood" :) the imaging is getting better.. the station is new, give them a break and give them TIME!
Click to expand...

Speaking of promotions, I saw their booth at the Everett Naval Station for the "Freedom & Families 4th" celebration and from what I witnessed they sure were attracting a lot more attention than their AM sister(KIXI).
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

One thing I can say...at least my topic got this BOARD "Movin'" if nothing else.
I truly have lost count of all the 'expert' opinions/posts. But...that's what makes radio radio!
 
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?

only1moore said:
Speaking of promotions, I saw their booth at the Everett Naval Station for the "Freedom & Families 4th" celebration and from what I witnessed they sure were attracting a lot more attention than their AM sister(KIXI).
Click to expand...

Is that really a surprise?

KIXI would need a "Freedom and Fixodent 4th" to attract people to their booth.
 
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