Seattle-Tacoma Arbitron Ratings: Holiday 2012

[pjc1961]

http://ratings.****************/cgi-bin/rol.exe/arb039

These are the publicly released overall age 6+ rankings for the Holiday 2012 survey period covering Thu. 12/6/12-Wed. 1/2/13.
The next survey period will be January 2013 covering Thu. 1/3/13-Wed. 1/30/13 with the data release date being Tue. 2/19/13.

 

[Bongwater]

http://ratings.****************/cgi-bin/rol.exe/arb039

These are the publicly released overall age 6+ rankings for the Holiday 2012 survey period covering Thu. 12/6/12-Wed. 1/2/13.
The next survey period will be January 2013 covering Thu. 1/3/13-Wed. 1/30/13 with the data release date being Tue. 2/19/13.

HOLY FIGGY PUDDING! 14.2 for KRWM???

 

[stevensonair]

Isn't the format adjustment working WONDERS for KMTT? :

 

[dunno]

Seems Christmas music works during the Christmas season? I'm suprised more stations don't catch on.
Perfect time to pile on Kmtt, how about the rest that got roasted(as in chestnuts).

 

[crainbebo]

I kept the radio on KRWM about every day during the season. Sometimes KAFE after they started the 12 days of X-Mas.
I only heard "Christmas in the Northwest" two times in an entire Christmas season this year. Whoopee!

-crainbebo

 

[bobdavcav]

What's the issue with that song? It's actually one of my favorites.

 

[Steenman]

So... a math question. If KCMS for example has 4.5 in November and a 5.0 in December, how do they end up with a number that is larger than either of those two numbers - 6.3 - for a "holiday" book. Since Nov and Dec ARE the two holiday months one may logically assume it would be some kind of average of the two numbers? Help me out I only have an MBA in statistics.

 

[Wolf2]

In the PPM world...there are 13 - 4 (four) week monthlies which equal out to the year's worth of 52 weeks. The holiday book which has just been released for Seattle is a separate 4 week report on its own and is not an average from November and December. The next PPM report release will the first 4 week report of the year issued for January.

In the diary world...they still work under 12 week surveys with 4 weeks during year that are not surveyed (with the four weeks spread out out through the year - most of them though falling in December during the holidays).

 

[345palm]

Aside from the Christmas music phenomenon, the biggest trend in these past two books has to be KIRO-FM's dramatic drop, especially in morning drive. Has the luster worn off?

 

[Dick Skinner]

Isn't the format adjustment working WONDERS for KMTT? :

Nope.

 

[RadioRon]

The issue with Xmas music is that media buyers really don't care. In fact, most if not all of them don't even look at the Holiday book when it comes to media buys for their clients. So...stations like KRWM can brag all they want about those numbers. However, they really don't matter. I expect that their ratings will return to pre-xmas levels. As KRWM has proven year after year....they just won't hold onto the xmas listeners...they will all return to their favorite station(s).

 

[radioguy123]

KRWM usually keeps a bit of the Christmas music bump in January and less in February before fading back. Still a big books for them Dec and Holiday. Add in Jan and Feb that stay strong the station is solid for a 1/4 of the year which I am sure sets them up well.

 

[FMSteve]

I second that. What a waste of a Class C signal.

 

[FMSteve]

I was referring to KMTT.

 

[Bongwater]

As KRWM has proven year after year....they just won't hold onto the xmas listeners...they will all return to their favorite station(s).

Or MP3 players.

 

[scott salvatori]

What's the issue with that song? It's actually one of my favorites.

until your post, it was the one thing this motley crew of corporate radio shills, DXers, hobbyists, has beens, shoulda beens, coulda beens, woulda beens, never was's, and misc blow hards probably agreed on.

"Christmas in the NW" not liked!

sounds like an insincere 3 minute corporate jingle for some store

by the way, Christmas is 340 days away! Yep, about time for some maverick station to become the first station to play Christmas music first in 2013, and get 10 seconds of fame in some trade magazine.

 

[Bongwater]

What's the issue with that song? It's actually one of my favorites.

until your post, it was the one thing this motley crew of corporate radio shills, DXers, hobbyists, has beens, shoulda beens, coulda beens, woulda beens, never was's, and misc blow hards probably agreed on.

"Christmas in the NW" not liked!

sounds like an insincere 3 minute corporate jingle for some store

by the way, Christmas is 340 days away! Yep, about time for some maverick station to become the first station to play Christmas music first in 2013, and get 10 seconds of fame in some trade magazine.

That song, like anything that was deliberately intended to appeal to any Northwest yuppie aesthetic back then (and still true now) ALWAYS comes off sounding ghetto.

 

[Dick Skinner]

The issue with Xmas music is that media buyers really don't care. In fact, most if not all of them don't even look at the Holiday book when it comes to media buys for their clients. So...stations like KRWM can brag all they want about those numbers. However, they really don't matter. I expect that their ratings will return to pre-xmas levels. As KRWM has proven year after year....they just won't hold onto the xmas listeners...they will all return to their favorite station(s).

I think the idea here is to set rates for next year and subsequent years' holiday periods. To say that media buyers "don't even look at the holiday book when it comes to media buys for their clients..." is a misguided assertion. Clients (especially retail clients) are more than willing to pay higher rates to be associated with the whole Christmas vibe, not to mention the inflated audience during the period. It has nothing to do with the rest of the year.