Seattle-Tacoma Radio Ratings: August 2015

[PPMARY]

Wouldn't you say most buys come down 25-54, then women 25-54 and then men 25-54 / then 18-34 and so on and so on. So with the majority of the audience again the first place to start would be with People then break out men and women per your format / demo. Correct me if I am wrong but most advertisers I work with want 25-54 then men or women depending on the product, etc.

 

[davideduardo]

Wouldn't you say most buys come down 25-54, then women 25-54 and then men 25-54 / then 18-34 and so on and so on. So with the majority of the audience again the first place to start would be with People then break out men and women per your format / demo. Correct me if I am wrong but most advertisers I work with want 25-54 then men or women depending on the product, etc.

18-49 is becoming the "new 25-54" on agency buys. That follows the traditional 18-49 used in TV. It's long been the staple demo of Hispanic and African American buys, and is now becoming a prevalent general market goal. We saw how Arbitron, at the time of the PPM roll out, added the 18-49 demo to the trend reports (weeklies in the case of PPM).

I see lots of very specific buy specs, such as "women 25-44" and less broad 25-54 buys, too.

 

[semoochie]

Wouldn't you say most buys come down 25-54, then women 25-54 and then men 25-54 / then 18-34 and so on and so on. So with the majority of the audience again the first place to start would be with People then break out men and women per your format / demo. Correct me if I am wrong but most advertisers I work with want 25-54 then men or women depending on the product, etc.

In a previous conversation with David, on another site, he seemed to accept my order of Adults 25-54, Women 25-54, Adults 18-34, Women 18-34 and Men 25-54 but indicated that Adults 18-49 is now in second place. I inferred this to mean that Women 18-49 can't be too far behind and possibly ahead of Men 25-54.