I would hardly call KIXI the same station that it used to be at this point. It’s too bad, because some of the music that they still play isn’t half bad. I’ve heard some tracks from Carly Simon and Jim Croche on 880 that I never hear anywhere else. Unfortunately, most of the music programming is gone, outside of a few hours that are part of “Intelligence for your Life.” Lol
Could someone explain why discussions about current stations/ratings need to devolve into either LPFM's, pirate's, or KIXI? I don't get it. I mean, KIXI has been completely irrelevant for what? Thirty years?
Well, it is a radio station in Seattle that participates in the survey, so it’s worth mentioning. And at this point, it’s clear that the station is either on life support or is near death, especially with Hubbard putting effort into their HD-2 sports betting programming, which could easily end up on 880.
What else would you rather talk about? Everyone else seems to be either doing well or at least holding steady. The only other thing to discuss really is the continued basement performance at KPLZ, which we've also discussed. The only other thing that really sticks out is how since 98.9 went country, they seem to have the biggest swings of any commercial station. Some months when the format across the country is doing well they have a really good book, and when the format overall does poorly they do especially bad.
Seattle is a tough market for country music programming it seems, unless you’ve got a really good mix of talent to hold the attention of listeners. KMPS did this for many years. Then the torch was carried by The Wolf. Much like KMPS, The Wolf had a morning show that easily attracted listeners. The syndicated Bobby Bones show is less than ideal, and if listeners don’t already want to hear country, they probably won’t bother listening to it. In the summertime, I suspect they will rebound.
BigA could probably elaborate more; but over the years, in spite of population churn, seems like Seattle/Tacoma has only ever had one dominant country station. Over time it seems like some new interloper comes in trying to re-slice the (possum) pie. The Wolf succeeded over time expectedly because of the morning show. Not that the newer stations probably aren't making money. We're talking a dominant position here.
KNUC and KKWF seem to be about equal to me; neither is pulling too far ahead nor falling behind. With that being said, I bet that if either Hubbard or Audacy wanted to make a bigger investment in either station, they could do exactly what you’re saying (become the dominant station for country in the market). I see this as being more likely scenario for KNUC.
But, what if the station is still making money? Simulcasting the 1000AM is a waste of the signal. You'd have zero shot of monetizing a full market FM if you're just carrying the same programming. You end up cannibalizing yourself. AAA is dead. And why would a full market FM concentrate on the South Sound, when the South Sound is part of the Seattle Tacoma market? You think there's more ad revenue South of Seattle than Seattle? You been in Larry's stash again?
And how long ago was that?
Sadly, I doubt if most listeners even notice.
You are looking at 12+ again. KNX was 25th in the Holiday book in 25-54 .
And more like 11th in 25-54.
KPND is around 25th in 25-54. It's about 15th in revenue.
In Seattle, it's sitting pretty firmly as #5 overall, and the #1 non-holiday music station, on a 4,000 watt signal.
You're confusing KXXO with KEXP.
Sorry. Snagged the wrong calls but the right data.
But event the station does not call it "AAA". A station playing a Colombian rock singer followed by a Dominican folk singer at 9 PM is not AAA.
