Seattle-Tacoma Radio Ratings: January 2015

[pjc1961]

The January 2015 survey period covers Thu. 1/1/15 - Wed. 1/28/15.
The publicly released data for subscribing stations age 6+ overall at the link below:

Seattle-Tacoma, WA: http://ratings.****************/cgi-bin/rol.exe/arb039

Next report will be for the February 2015 survey period covering Thu. 1/29/15 - Wed. 2/25/15.
The data release date will be Tue. 3/17/2015.

Via AllAccess.com, Research Director Inc. January 2015 PPM Analysis includes
demo breakouts for the top 5 in age 6+, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Seattle-Tacoma, WA is discussed third at the link below):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-january-p

 

[crainbebo]

KLCK still suffering, they went up just a little bit.
KUBE at a 2.1...wonder what their ratings were like in the heydays during the 1980s/90s. Obviously KQMV has become the CHR king in Seattle with an almost 6 rating. KRWM and KIRO-FM a little behind.
And how come KOMO is at a 2.6? KIRO-AM is huge but not KOMO 1000/97.7? I thought that was a popular station during rush hours.

-crainbebo

 

[Lightingnut]

KLCK still suffering, they went up just a little bit.
KUBE at a 2.1...wonder what their ratings were like in the heydays during the 1980s/90s. Obviously KQMV has become the CHR king in Seattle with an almost 6 rating. KRWM and KIRO-FM a little behind.
And how come KOMO is at a 2.6? KIRO-AM is huge but not KOMO 1000/97.7? I thought that was a popular station during rush hours.

-crainbebo

I think KOMO's issue is based on AQH. Also, there main signal is on AM, and we all know how AM radio is doing nowadays. Maybe Sinclair should make an offer for Hubbard's KLCK and put KOMO-FM back on it's original frequency, which would give them a proper in market signal on the band 85% of listeners use.

 

[Bongwater]

If any station needs help, it's KIXI. I'm worried about them. I listened to KIXI the other day and I'm surprised how much NEWER music they're playing. Probably a wee bit too much. I think it's probably time to move KIXI to 98.9, which might bring new life into that station. Especially on their current path.

 

[davideduardo]

And how come KOMO is at a 2.6? KIRO-AM is huge but not KOMO 1000/97.7? I thought that was a popular station during rush hours.

-crainbebo

With only about a third of radio listening in the car, and wit middays being the highest listening day part in Ppm, you can't amass big numbers with just drive time in-car listening.

 

[Kelly A]

I think KOMO's issue is based on AQH. Also, there main signal is on AM, and we all know how AM radio is doing nowadays. Maybe Sinclair should make an offer for Hubbard's KLCK and put KOMO-FM back on it's original frequency, which would give them a proper in market signal on the band 85% of listeners use.

KOMO-FM used to be 94.9, which was donated to the University of Washington. The reason was, Fisher was a big supporter of the UW and they didn't think FM was worth the trouble back in the day.

 

[Bongwater]

KOMO-FM used to be 94.9

The first KOMO-FM was on 98.9. And here's the proof:

http://nwradiohistory.com/wp-content/pdf/komo/KOMOFM_move_app.pdf

 

[Kelly A]

The first KOMO-FM was on 98.9. And here's the proof:

http://nwradiohistory.com/wp-content/pdf/komo/KOMOFM_move_app.pdf

That is interesting! I may be totally mistaken, but I do remember reading documents while I was VP of Engineering at Fisher, where 94.9 was involved in a transfer. Specifically, there were documents that talked about the donation to the UW. One of my predecessors that were around at KOMO when that all occurred is retired now, but I'm sure recalls the whole transaction. I'll send him an E-mail and ask for clarification.

 

[xmtrland]

I think that PDF I scanned from Walt Jamison's file cabinet that was moved to the KOMO am transmitter site. I was pretty excited because it clearly stated the frequency as 98.9. I went through the KOMO FM saga about a year ago. I think there was a swap involved. I bet the story is buried on www.americanradiohistory.com. The hours I have lost on that sight, Even now I want to click the link and get lost.

And talk about de railing a thread about ratings. GO 710 ESPN! And even KFNQ came up a bit.

 

[Bongwater]

That is interesting! I may be totally mistaken, but I do remember reading documents while I was VP of Engineering at Fisher, where 94.9 was involved in a transfer. Specifically, there were documents that talked about the donation to the UW. One of my predecessors that were around at KOMO when that all occurred is retired now, but I'm sure recalls the whole transaction. I'll send him an E-mail and ask for clarification.

I believe it was KING-FM that was on 94.9 originally and Dorothy Bullitt, not Fisher donated that frequency to the University of Washington after she picked up KRSC-FM and TV.

I understand how it can get distorted, there was a LOT of FM activity going on at that time. But every reference I've ever seen to the original KOMO-FM all lists the frequency as 98.9.

 

[Bongwater]

I think that PDF I scanned from Walt Jamison's file cabinet that was moved to the KOMO am transmitter site. I was pretty excited because it clearly stated the frequency as 98.9. I went through the KOMO FM saga about a year ago. I think there was a swap involved. I bet the story is buried on www.americanradiohistory.com. The hours I have lost on that sight, Even now I want to click the link and get lost.

And talk about de railing a thread about ratings. GO 710 ESPN! And even KFNQ came up a bit.

When it comes to Seattle radio, it's easy to go down any number of rabbit holes. But you always come out with something learned.....

 

[boombox4]

KOMO's FM problem might be their coverage. AM problem might be their programming. KIRO seems to put a little more into it, at least during the day. KOMO remind me a bit of CKWX in Vancouver, non-stop headlines. At least that's what I hear when I tune in.

 

[crainbebo]

There would be lots of people dissing KIXI, but I think they need to go to Soft AC, like 95.1 The Oasis in Phoenix. Soft hits from 1970-early mid 00s, with no Bon Jovi, or Def Leppard, or anything rock.

-crainbebo

 

[AQH]

KOMO's FM problem might be their coverage. AM problem might be their programming. KIRO seems to put a little more into it, at least during the day. KOMO remind me a bit of CKWX in Vancouver, non-stop headlines. At least that's what I hear when I tune in.

What do you mean by "KIRO seems to put a little more into it?"

 

[Unregistered]

When it comes to Seattle radio, it's easy to go down any number of rabbit holes.

Actually, practically every thread goes down one of the following "holes"

1. Transmitters, translators and other geek talk
2. DXing or a similar topic
3. TV
4. Some other topic that has NO pertinence to a radio board (i.e. the thread that covers how well Grays Harbor Transit covers the area).

 

[howdareu]

KUOW = KOMO fm in the past

98.9 was never Fisher

 

[boombox4]

What do you mean by "KIRO seems to put a little more into it?"

Right now I'm hearing basically little more than headlines and sports news on KOMO. KIRO has Ron and Don.

Mid evenings KOMO has non-stop headlines. KIRO has Jason Rantz.

Late evenings KOMO has non-stop headlines. KIRO has Coast to Coast.

Get the idea?

 

[crainbebo]

WCBS, WBBM, WINS, WTOP-FM, KNX, KCBS continue to thrive as all-news stations. Why not KOMO?

-crainbebo

 

[AQH]

Right now I'm hearing basically little more than headlines and sports news on KOMO. KIRO has Ron and Don.

Mid evenings KOMO has non-stop headlines. KIRO has Jason Rantz.

Late evenings KOMO has non-stop headlines. KIRO has Coast to Coast.

Get the idea?

That's not a lack of effort, that's called having a different format.

 

[AQH]

WCBS, WBBM, WINS, WTOP-FM, KNX, KCBS continue to thrive as all-news stations. Why not KOMO?

-crainbebo

That depends on your definition of "thrive."