If those tracks "passed" a music test, higher management would be delighted. What would make upper management displeased would be ignoring parts of the results of a music test just because the programmers did not like a song.
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Seattle-Tacoma Radio Ratings: September 2015
- Thread starter pjc1961
- Start date
If those tracks "passed" a music test, higher management would be delighted. What would make upper management displeased would be ignoring parts of the results of a music test just because the programmers did not like a song.
Remember that chart position or popularity when a song was a current... in this case about 25 years ago... is irrelevant. What is used as a measure is how much current listeners want to hear the song on the radio today.
Plenty of chart toppers are stiffs today, and quite a few mid-charters are "hits" to current listeners.
A
AQH
Guest
Your personal tastes are just fine, just as my eclectic tastes. However, neither of our tastes mean squat when it comes to playing the best songs for an audience.
"Wind Beneath My Wings" charted at #1, yet hardly anyone plays it. I checked, Miami's Easy 93.1 is the largest market station that plays it (they're a 2000s version of what K-Lite used to be). There are no other major market stations that play that song anymore.
Conversely, "Stairway to Heaven" never even charted on the Hot 100. True, it was never released as a single, but it and Midler's song past charting doesn't mean anything to what radio listeners want to hear today.
Very true, but even if it did pass the test, it wouldn't sound that great sandwiched in a music set between the likes of Katy Perry, Adele, and maybe even an older track from Madonna.
I was more entranced by how they were still doing PSA announcements as a break. You're not likely to hear "call me at ### ### #### for more info" these days.
Smokey Robinson, James Taylor and Michael English's 1996 hit "Your Love Amazes Me," don't you get why I love the 106.9 in Klamath Falls? They still sound like the aircheck you posted at times. Heard "Baby Baby Baby" TLC this morning on the KKRB stream - 1992, a big hit for them, and definitely a soft rock song. The only song by TLC anyone will play nowadays is "Waterfalls."
Amazing how less than 20 years, how KRWM went from soft music to shades of CHR.
-crainbebo
Amazing how less than 20 years, how KRWM went from soft music to shades of CHR.
-crainbebo
Not just KRWM. Take a look at the AC reporters in Mediabase and you'll see very few still play Smokey Robinson, James Taylor and Michael English's 1996 hit "Your Love Amazes Me" . Why?
Aging demos.
Today's 35 year old was born well after the salad days for the first 2 artists and was 15 when English hit the charts (so they weren't listening to AC).
I could have sworn every Lite Adult Contemporary radio station in the '80s used some dressed up variant of this phrase in their TV commercials.
everyone wants to a program director but no one wants to take the pay cut. so, how about we get back on topic and talk ratings?
1. something happened at KJR-FM. Maybe they took the money they were paying to Rivers and hired someone who not only knows how to program a station in that format, but has the balls to keep the higher ups from f-ing with it long enough for it to get some traction. if this is the case then nice going iHeart. I suspect KMCQ's ratings were under reported if they were even reported at all and since 100% of that audience blew out, of course it helped KJRF where else would they go (Jack HD2 or their cassette decks). So wind at your back.
2. KLCK. Somethings new there. They are sounding very different with the 80's hits as flashbacks that they of course never played in the first place. But I think they are on to something IF they can give it some time.
3. KMPS. Not being a country fan, I'll leave to someone else to suggest if the music changed. My suspicion is that they are running a light spot load and this gives them the music advantage since they also blew up the clutter and chatter. This will work until the Wolf steps it up with freshens up their morning probably by adding some new features. Not sure if there is any other line on what's happening there.
as far as the next go round, news talk sports its definately that season and santa clause is right around the cornet so would expect to see stations of that ilk have good books and music stations likely drop a bit.
any predictions from all the fantastic minds we have as to what we'll see next?
1. something happened at KJR-FM. Maybe they took the money they were paying to Rivers and hired someone who not only knows how to program a station in that format, but has the balls to keep the higher ups from f-ing with it long enough for it to get some traction. if this is the case then nice going iHeart. I suspect KMCQ's ratings were under reported if they were even reported at all and since 100% of that audience blew out, of course it helped KJRF where else would they go (Jack HD2 or their cassette decks). So wind at your back.
2. KLCK. Somethings new there. They are sounding very different with the 80's hits as flashbacks that they of course never played in the first place. But I think they are on to something IF they can give it some time.
3. KMPS. Not being a country fan, I'll leave to someone else to suggest if the music changed. My suspicion is that they are running a light spot load and this gives them the music advantage since they also blew up the clutter and chatter. This will work until the Wolf steps it up with freshens up their morning probably by adding some new features. Not sure if there is any other line on what's happening there.
as far as the next go round, news talk sports its definately that season and santa clause is right around the cornet so would expect to see stations of that ilk have good books and music stations likely drop a bit.
any predictions from all the fantastic minds we have as to what we'll see next?
How do you reconcile a music advantage with adding more features? Seems to me if more music is working (and it is), adding more features won't help. Just my observation...
First of all thank you CAG for doing what the mods don't - steering threads back on track.
To answer A's question - if you add in the *right* "features" - and know how to coach your talent - it CAN help.
OK Coach your talent to talk less and play more music.
C'mon, A - you and I both know that's not what I'm talking about.
If your competition is beating you with more music, I can't think of a feature you can add, other one that provides free sex, that will beat it.
Features are something you do from the confidence of first place. But if you have an example, I'm open to listen.
Typically what happens is after a few books at #1, the more music station wants to cash in on their ratings, and starts cutting music with sponsored elements. That might be the features you're talking about.
"Yes you can win your own Woody Allen Signature Orgasmatron, just for listening!" "We don't call ourselves Warm, for nothin'."
Let's be honest about music radio. How many of you really sit through the commercials and dj patter who don't work in radio? How many of you are more likely to go to another station as soon as a dj comes on or a commercial starts. Unless there's only one music station you can get, and there are no other sources of entertainment...I'm sure it's the vast majority who'll dial hop as soon as you're given a chance. Growing up, when I was in range of Seattle FM stations or any other American FM stations, I constantly had one hand on the tuning knob ready to go to the next station as soon as something came on that was not a song I wanted to hear. When I only had a small town Canadian AM station, I stuck around through the ads and talk because there was nothing else. I might stick around just long enough to find out what was coming up next in case it was something I liked...but after that I was gone to the next station. A lot of others I knew were the same way.
A is right, when it comes to music, it's all about the music, and lots of it. Not much else matters to the average listener these days, or even 30 years ago.
When KUBE was top forty in the 80's they'd tell you just how much minutes of music they played in an hour each hour. I remember it being more than 50 minutes every time.
A is right, when it comes to music, it's all about the music, and lots of it. Not much else matters to the average listener these days, or even 30 years ago.
When KUBE was top forty in the 80's they'd tell you just how much minutes of music they played in an hour each hour. I remember it being more than 50 minutes every time.
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