In our market, there are numerous Christian stations playing CCM, Praise & Worship, & Christian Talk.
Sometime ago, we prayerfully decided to add some clean, secular music to our Christian Hit Radio format. A survey we conducted found that Christians who regularly listen to Christian Hit music also listen to secular music about 30- 40% of the time.
Someone mentioned to me that I may offend Christians that listen to the station but we found that people that listen to CHR radio are much more likely to listen to secular music than the groups that listens to AC Christian, Christian Talk and Praise and Worship. Actually the group that listens to Christian Talk also listens a lot to secular radio but in their case, they listen to political talk not music.
I don't know of any other stations that broadcast a unique format like ours but would be interested in finding out what stations do. If you know of any, please post their respective call letters. I would like to know more about their outreach etc. For those wondering who we are, we are known as LIFT FM.
Sometime ago, we prayerfully decided to add some clean, secular music to our Christian Hit Radio format. A survey we conducted found that Christians who regularly listen to Christian Hit music also listen to secular music about 30- 40% of the time.
Someone mentioned to me that I may offend Christians that listen to the station but we found that people that listen to CHR radio are much more likely to listen to secular music than the groups that listens to AC Christian, Christian Talk and Praise and Worship. Actually the group that listens to Christian Talk also listens a lot to secular radio but in their case, they listen to political talk not music.
I don't know of any other stations that broadcast a unique format like ours but would be interested in finding out what stations do. If you know of any, please post their respective call letters. I would like to know more about their outreach etc. For those wondering who we are, we are known as LIFT FM.