ClevelandDZ said:
Fact is, GKB had a chance to lock the market down, but failed to do so with questionable programming decisions. Now, it's time to see what 92.3 can bring to the table in direct competition. Obviously, WKNR's audience will suffer drastically this week as everyone runs to checkout 'The Fan' - but it's then up to CBS to keep those listeners long-term, which is harder than it sounds.
I would imaging the suits at GKB are coming up with a counter strategy as we speak. They're not just going to roll over and give up half to three-quarters of their audience without making WKRK earn it.
I guess in the end, sports fans in Cleveland win as both stations will have to bring their 'A' game on a daily basis to keep their listenership from wondering what's on the 'other' station...
Don't forget WMMS. I betcha that they have been getting ready to do serious combat with "The Fan" via their man-cave format.
If you think about it, by having kept the music block with Maria, it now serves as counter-programming vs. WKNR and WKRK - and I would not be surprised to see Alan Cox step his game up big-time against "The Bull and The Fox" and actually
benefit from the 92.3 switch, as people will now be more likely to flip between 92.3 and 100.7. Plus, WMMS still has the Browns rights.
WKRK may not be a hit out of the park. Yes, it enjoy technical advantages that WKNR doesn't have (being on FM, having a listenable signal at night, actual resources with CBS), and will pick up many listeners so turned off by WKNR's programming approach. Ol' 850 is in the position that they are in because they rested on their laurels as "Cleveland's default all-sports station" and never expected CBS to pull off something like this.
Do I think WKNR can change or adept to consultants? I don't know. First things first, the blatant cronyism from the "Bratty Bunch" should be abolished. tRBS is so poorly run, and is in serious trouble unless they undergo a dramatic overhaul. I just have serious doubts that they can ever change. Does Craig K. really have any intestinal fortitude to make the changes he needs to save his station, or, as we see with the Aaron Goldhammer situation, could he totally be impotent to the directives of Joe Goldhammer?
When Aaron gets fired or reassigned to West Palm Beach, that will be Earth-shattering news, and utterly impossible at best. Aaron's the type of person that would preside over a station's demise for pure ego purposes.
Some parts of WKRK's lineup intrigue me. I have some big question marks about several shows, but others (Adam the Bull, Ken Carman) are bone-fide solid hires. That being said, it would not be a shock to see some parts of the lineup change quite a bit before next April. Being newer doesn't guarantee skyrocketing to #1 in the ratings, with "Z100" as the classic exception to the rule.
And yet, if WKNR still continues to churn out a substandard talk product and doesn't make the changes they must (i.e., keeping the "Bratty Bunch" cronyism intact), they risk getting utterly flattened by both WKRK and WMMS.