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Selecting Crossover Urban Hits

After reading a biography on facebook, it made me think a little bit and wonder;
How are urban crossover hits picked?
And what determines whether or not a hit crosses over onto urban radio?

After being friend requested from a producer and connecting to Soundmaster T's page through his page, I was reading Soundmaster T's page, and the following is what it said:

"Soundmaster T soon began producing and blending hip hop and dance music into his own unique urban sound that created the popular hit "Too Much Booty (In the Pants)." The song took off and made it big in southern clubs and eventually transitioned to urban radio. "Too Much Booty (In the Pants)" went platinum and appeared on the hit television show "So You Think You Can Dance," and in movies like "The Underclassman" and "Date Movie". " http://www.facebook.com/soundmastert

Which left me wondering; How are crossover urban hits picked?
I've also noticed some urbans are playing "Gimme Dat" by Ciara, and some were even using Will-I-Iam & Nikki Minaj's "check it out" from time to time.
 
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