SELL IT, DAMN IT!

[Mike Walker]

There have been quite a few mixed opportunities for HD..starting with the initial advertising campaign. My advice? QUIT the cute, artsy-fartsy ads, and explain IN SIMPLE TERMS what is available now that wasn't previously...i.e. MORE CHANNELS, commercial free channels, FREE OF CHARGE. Play snippets of the music formats not previously available, then tell them "YOU NEED A NEW RADIO TO BUY THIS, but for the small expendature, you'll get not only extra channels, but improved sound quality with NO NOISE, just like a cd."

Sell it guys...just like we (in radio) tell our clients they should. Sell those benefits. Have the jocks say "MAN, if only you could have heard that song the way it sounded in HD here in the studio. Well, you CAN with an inexpensive new HD radio. Plus you'll get extra channels your radio can't get, all with NO NOISE, and no monthly payments. Nothing to pay ever...except for the one-time price of the HD Radio."

Hey you radio guys, do you freaking remember how to SELL? How we convince our clients to SELL their products and services? WHY THE HELL CAN'T WE DO THE SAME???

 

[700WLW]

"Meet your new competition"

"And demand for all Internet services - not simply audio - will drive product development, marketing, and sales. In other words, the platform will not have to be sold. It will just have to be bought. And that's a key distinction differentiating these services from satellite and HD radio - both of which need both selling and buying. And right now there's a whole lot of the former going on and not enough of the latter. By necessity, satellite is already branching into video and WiFi solutions while HD radio is still trying to emerge from its shell."

http://www.hear2.com/2006/12/meet_your_new_c.html

What you are attempting to do, is exactly what is wrong with HD Radio.

 

[EasyPeazy]

"Meet your new competition"

"And demand for all Internet services - not simply audio - will drive product development, marketing, and sales. In other words, the platform will not have to be sold. It will just have to be bought. And that's a key distinction differentiating these services from satellite and HD radio - both of which need both selling and buying. And right now there's a whole lot of the former going on and not enough of the latter. By necessity, satellite is already branching into video and WiFi solutions while HD radio is still trying to emerge from its shell."

http://www.hear2.com/2006/12/meet_your_new_c.html

What you are attempting to do, is exactly what is wrong with HD Radio.

A guy running a "research" company that can't properly use or interpret simple, populist research tools like Google Trends or Alexaholic is worthless.

Mark Ramsey is an idiot.

 

[Mike Walker]

Besides, 700 just explained to us in another thread that internet radio was doomed, DOOMED I TELL YOU because of increased royalties. It's the answer to everything, yet it's going away. I repeat, "Is that you, Mr. Cheney?"

Oh...and actually SELLING a new technology that cost BILLIONS to implement, obviously that's a horrid idea. What could I have been thinking?

 

[dumber than a box of hair]

There have been quite a few mixed opportunities for HD..starting with the initial advertising campaign. My advice? QUIT the cute, artsy-fartsy ads, and explain IN SIMPLE TERMS what is available now that wasn't previously...i.e. MORE CHANNELS, commercial free channels, FREE OF CHARGE. Play snippets of the music formats not previously available, then tell them "YOU NEED A NEW RADIO TO BUY THIS, but for the small expendature, you'll get not only extra channels, but improved sound quality with NO NOISE, just like a cd."

Sell it guys...just like we (in radio) tell our clients they should. Sell those benefits. Have the jocks say "MAN, if only you could have heard that song the way it sounded in HD here in the studio. Well, you CAN with an inexpensive new HD radio. Plus you'll get extra channels your radio can't get, all with NO NOISE, and no monthly payments. Nothing to pay ever...except for the one-time price of the HD Radio."

Hey you radio guys, do you freaking remember how to SELL? How we convince our clients to SELL their products and services? WHY THE HELL CAN'T WE DO THE SAME???

On a remailer I subscribe to, someone stated that XM and Sirius spiff the retailers like Best Buy and Circuit City. If that's true, HD Radio ain't gonna have a chance unless they start doing that too.

 

[EasyPeazy]

On a remailer I subscribe to, someone stated that XM and Sirius spiff the retailers like Best Buy and Circuit City. If that's true, HD Radio ain't gonna have a chance unless they start doing that too.

While they're at it they need to hit the automakers.

 

[700WLW]

On a remailer I subscribe to, someone stated that XM and Sirius spiff the retailers like Best Buy and Circuit City. If that's true, HD Radio ain't gonna have a chance unless they start doing that too.

While they're at it they need to hit the automakers.

"MediaWeek: It's the Talent, Stupid"

"Radio has been negotiating—with little success—with automobile manufacturers to get HD radios installed in new cars. Without HD radio as a standard option in cars, it seems unlikely that these radios will reach critical mass anytime soon."

http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003535365

It ain't going to happen !

 

[Chuck]

"MediaWeek: It's the Talent, Stupid"

As a huge fan of radio, I tend to agree, but the REAL truth is "It's the money." Broadcasting is a business. Always has been, and at least in the USA, always will be. I'd like to believe in people who do things for altruistic reasons. I know for a fact that you can be a responsible citizen, a good neighbor and make money. The truth of the matter is you can make even more money if you throw out the "good neighbor" part.

That is the reality of the world we live in.