Selling Points for HD radio on BMW dealership....

[dumber than a box of hair]

I suspect that is because he doesn't get a "spiff" from the sale of a HD radio, but he does when he sells a satellite subscription.

My friend owns a Radio Shack store here in Savannah... I will verify if they get a kickback on the subscription for satelite radio... I'm sure they don't... but since everyone here is definate about this, we will know for sure!

One has nothing to do with the other. It's the biggest "open secret" in automotive retailing these days that XM and Sirius are spiffing car dealers and salespeople...and iBiquity isn't. (I work with a radio salesman who used to sell cars, and he told me that it's gotten to be a joke, because it's supposed to be something no one will admit to, but it's something that everyone knows about.) Many of the major car manufacturers are "partners" with the sat-rad companies, on both the sales and marketing sides, and all of them are offering free subscriptions for the first month or two or three of new-car ownership. iBiquity needs to learn to play that game if they're to have any chance of success.

What would it matter to the salesman at the auto dealership if he'll make a commision on either selling the Sirius or the HD radio?

See above. One doesn't have to be a brain surgeon to know who's greasing his palm.

Spare everyone the bit that the salesman is not informed about the 'new' technology in radios... whether it be Sirius, XM, HD, or Internet Radio....

No, David's right on this one. People who sell cars come and go just like people who sell anything else. Further, people don't generally make a five-figure car-buying decision based on the radio in the car.

 

[calstymes]

dumber than a box of hair said:

it's supposed to be something no one will admit to, but it's something that everyone knows about.

Sounds like the same thing can be applied to the "HD Cartel".

Oh that's right, it doesn't exist.

 

[radiopilot]

dumber than a box of hair said:

it's supposed to be something no one will admit to, but it's something that everyone knows about.

Sounds like the same thing can be applied to the "HD Cartel".

Oh that's right, it doesn't exist.

I remember when I first got my 1995 Nissan Maxima... the dealer offered the BOSE CD Stereo system as an option compared to the standard equipment on the model I bought, sure I opted for the BOSE system because it was superior to the standard radio... it was a nice option and I bet other than the commision for selling the 'total' package, why would anyone reconsider... now take that same reasoning... get offered the Satelite radio with 6 months free subscription to Sirius or XM and along with the standard AM/FM, and the HD radio as the 'other' option and see who will opt for HD radio?

This is a NO-BRAINER as some below suggest that the average car buyer will opt for the satelite radio... no if's, and's, or but's about it... they see satelite as the new wave in listening pleasure and not AM/FM whether it's analog or digital.....

Radiopilot

 

[IBOCRocks]

dumber than a box of hair said:

it's supposed to be something no one will admit to, but it's something that everyone knows about.

Sounds like the same thing can be applied to the "HD Cartel".

Oh that's right, it doesn't exist.

See...now you're coming around!