Poledo,
Actually, going Country makes perfect sense. First off, there was demand for the format, which was abandoned by Reynolds. Selma demographics do not support AC, which is typically suburban white women, and AC is having identity issues all over the country. Thirdly, WBAM and WLWI charge advertising rates than cannot be afforded or justified by the local Selma market. Finally, both Montgomery Country stations are just that - Montgomery stations, both in their approach and orientation. A 250 watt translator covers the entire market with a 60db signal. Look at Montgomery, where a 100 watt translator (Gump) has beaten the 25,000 (Fox) two out of the last 4 Arbitrons. Smart, smart move on Alexanders part. This station will be VERY popular and successful. Congrats!