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"Separate Ways" by Journey

V

vchimpanzee

Right after identifying as "Lite", a station where I live played this song.

Of course, the name is an outright lie, as this station used Clear Channel's national format until recently. They backed off of the harder stuff somewhat and maybe added more older songs. But this song is proof they're not "Lite" and the format itself has gone beyond office-friendly, a term I saw used on another thread.
 
It's become almost a staple this year - that is my favorite Journey song, so I really like hearing it on AC. Seems to be receiving a lot of AC airplay.
 
It is in 2010. Probably do well with 25-54 women? Check. Does it fit with the other songs on the playlist at WLYT and others? Check. Drop it in the automation.
 
carolinaradio said:
It is in 2010. Probably do well with 25-54 women? Check. Does it fit with the other songs on the playlist at WLYT and others? Check. Drop it in the automation.
Click to expand...
It is HOT AC. Or classic hits. Or classic rock.
 
Ahhh, those special little breakup songs that get such great airplay with such rejoicing up the road from me.
 
Chimp,
YOU just have a 70 year old guys definition of "lite." If you are 50 "lite" is JOURNEY.

You have 500 posts here about "semantics." Some 25 year old assistant program director for a whole chain of stations with his office in New York has a different view than you. Thats the real answer. He is the boss of the music on his format, and can call it whatever he wants.
 
I don't think SW is as strange on AC as "More Than A Feeling." Journey is an established AC act, which Boston is not. I can't really describe it, that song has just always seemed kind of strange on AC to me.
 
Once, I decided to "throw in the towel" in the sense of listening to the former Joy FM 106.7 Ft Lauderdale when they played "Faithfully." Of course, that was 1989ish.....

I am in the old bunch who may think that the only Journey tune to fit an AC would be "Open Arms." Today's AC stations don't want me :)

cd
 
vchimpanzee, you seem to have a vendetta against
Modern AC radio just because it doesn't play The
Carpenters or Barry Manilow anymore. Get over it.
 
Was Curtis in PA likewise unwilling to face reality that the format evolves (um, the "C" doesn't stand for "constant")?
 
I'm not going to get over anything. Any station like this needs to stop using the word Lite or face action from the Federal trade Commission.

Furthermore, respectable places of business need to stop forcing this so-called music on us if they want us to come back.

The grocery store I go to is darn lucky they still have the old definition of AC playing. If it was like this, they'd be required to turn the music OFF every time I came in there. Just as they were when they had it playing TOO LOUD after they gave up instrumentals. I ran off a manager by calling the store's 800 number so many times they couldn't stand it any more. They had to decide whether they wanted a reputation for good customer service or revenue from ads. At one point when they stopped listening to me I threatened to go to the newspapers and tell them just what kind of customer service this store had.

I'm happy to say these people are very nice to me and I try not to complain about little things as a result.
 
I think "Separate Ways" is a little to loud for a "Lite" station. Nothing against the song, it belongs more to a classic rock or classic hits station than an AC.
 
The federal trade commission? That may set a new low for utter absurdity, and it was already set pretty darned low with the kvetching and being self-confined to a time warp.

Of course, should one think a newspaper would actually care about the music a store plays--or that they were able to chase a manager because of complaints about twenty-year-old pop songs--one might actually believe such luncacy about the FTC. Which makes the entire scenario either more sad or more laughable.

And what belongs on an AC station? What lands in the sweet spot of the actual target audience. They define what it means to be "lite" or what have you.
 
vchimpanzee said:
Right after identifying as "Lite", a station where I live played this song.

Of course, the name is an outright lie, as this station used Clear Channel's national format until recently. They backed off of the harder stuff somewhat and maybe added more older songs. But this song is proof they're not "Lite" and the format itself has gone beyond office-friendly, a term I saw used on another thread.
Click to expand...

Yeah... the Hot AC station we have here in Grand Rapids, Michigan (95.7 WLHT) still kinda uses the "Lite" description. It used to be formally known as W-Lite, up until around '06 or '07. The W-Lite name no longer appears in any of the logos for this station, but a lot of the DJs still say "W-Lite" on the air. The newer, more official station ID is "95.7 LHT".

http://www.wlht.com/

But yes... this station is definitely not a "lite" rock station anymore. It's a little misleading when the DJs use that word.
 
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