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Sept 6+ Ratings

Puhleeeze...don't remind us of what KEZ will be doing next month! Here are the meaningless numbers and our equally meaningless comments:

1 KEZ

2 KYOT the format to be

3 KSLX same as above

4 KOOL same as above

5 KNIX in it to win it

6 KALV

7 KTAR-FM

8 KMXP/KUPD tied

9 KJZZ

10 KZZP

Also rans: KMLE continues to slide. KFYI is one sick puppy. KNAI, once dominant, is now the #5 Spanish station. KOAI was up. Wow. Sports Parkinglot 9~Ten edges out Sports Parkinglot 6~Twenty.

For all the meaningless numbers, look here https://ratings.****************/cgi-bin/rol.exe/arb057
 
Puhleeeze...don't remind us of what KEZ will be doing next month! Here are the meaningless numbers and our equally meaningless comments:

1 KEZ

2 KYOT the format to be

3 KSLX same as above

4 KOOL same as above

5 KNIX in it to win it

6 KALV

7 KTAR-FM

8 KMXP/KUPD tied

9 KJZZ

10 KZZP

Also rans: KMLE continues to slide. KFYI is one sick puppy. KNAI, once dominant, is now the #5 Spanish station. KOAI was up. Wow. Sports Parkinglot 9~Ten edges out Sports Parkinglot 6~Twenty.

For all the meaningless numbers, look here https://ratings.****************/cgi-bin/rol.exe/arb057

Wonder how the format flip to “oldies with a twist” will effect KOAI, especially in the money demographics considering they are going after the 55+ baby boomer crowd. Probably will take a bite out of KAZG’s share! Also, now that KGME is in HD at 99.9 HD-2, how long before Bonneville gives in and puts KTAR-AM on 92.3 HD-3 or KMVP-FM 98.7 HD-2? Even better, when will KGME get an FM translator?
 
Wonder how the format flip to “oldies with a twist” will effect KOAI, especially in the money demographics considering they are going after the 55+ baby boomer crowd.

The one thing I can say is this is a demo that doesn't like change. As others have mentioned, it wasn't really a real format change, but a branding adjustment. The upside is they're probably playing more 60s than they were. The downside is they're mostly the same songs on the competition. The wild card is how the audience responds to the millennial country songs in the mix. I think KAZG may experience an increase.
 
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