Well okay...No change at the top with KISW and KPLZ in the top two positions 25-54 adults. KISW well ahead in all male demos from 18-34 to 25-54 and KPLZ well ahead in all female demos from 18-34 to 25-54. That part is dull, but good for these two stations over the last few months.
The change is elsewhere in the book:
1. KMPS has caught up with the WOLF 25-54 and beats them in morning drive 25-54 with Candy and Potter gone. WOLF has dropped steadily since the new KMPS morning show has launched. Seems KMPS is making it a battle in the country world again.
2. KUOW is the number one station in the market in mornings 25-54 with KJR, KPLZ, KIRO and KISW rounding out the rest. Seems heavy personality and talk in the morning is winning. So much for music is all that matters.
3. WARM had another poor book. Seems summer and SOFT-AC don't mix. Christmas music to kick off November 1 this year?
The change is elsewhere in the book:
1. KMPS has caught up with the WOLF 25-54 and beats them in morning drive 25-54 with Candy and Potter gone. WOLF has dropped steadily since the new KMPS morning show has launched. Seems KMPS is making it a battle in the country world again.
2. KUOW is the number one station in the market in mornings 25-54 with KJR, KPLZ, KIRO and KISW rounding out the rest. Seems heavy personality and talk in the morning is winning. So much for music is all that matters.
3. WARM had another poor book. Seems summer and SOFT-AC don't mix. Christmas music to kick off November 1 this year?