KFBK is #1
https://ratings.****************/content/arb065
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September 2021 Sacramento Radio PPM Ratings
- Thread starter MarioMania
- Start date
6+ yes, but I doubt 25-54
What happened at KNCI? Must be a panel change. There's no way 8.0 - 6.2 - 4.4 is real. Gotta love living in a Nielsen world.
Country surged starting in May or June nationwide, but now the trend is generally downward. It used to be that country did best in winter, IIRC, because of the preponderance of sad heartbreak and cheating songs, but today's country is largely upbeat and fun, even the drinking songs, so that could explain why people wanted to listen to it this summer, especially with so many trying to emerge from COVID concerns and restrictions.
Why no format changes for these bottom feeders? Don't they like making money???? They all seem to like owning wasted signals. Interesting...
The panel is constantly changing, 6% to 8% per month. Summer and the Christmas period generally have higher turnover as that is when people get "tired" of carrying a meter around.
When panel changes affect a station severely is when one or two heavy usage households drops out and the replacements are not heavy users or users at all.
My understanding is that they don’t subscribe to Neilsen. I’ve been in the market eight years and have never seen them listed.
How do commercial stations that don't subscribe to Nielsen sell advertisers on their audiences? WAQY never shows up in the Springfield, Mass., ratings either, but I assume it bills well, as it's a legacy classic rock station in a classic rock-friendly market. Do the agencies just assume that lots of people in a certain demo are listening?
I don't listen enough to K-Hits to know if they have agency accounts. Most of the time, stations that don't subscribe don't get many (if any) agency buys, and survive on local direct---sales reps calling on local businesses that don't employ advertising agencies.
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