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September 2022 Trends 12+ Mon-Sun, 6a-12mid

WAMZ is rolling in the cash. Number one in the market with only one full-time salary on the payroll.
 
If you are running 102.3 The Rose, would you go 24/7 Christmas this season or just sprinkle some in?
Great question. Since the Rose just debuted a new format, you might want to showcase it through the holidays and sprinkle in the holiday cheer. But wvez typically does not get the big Christmas kiss other markets do because their Christmas playlist is weak. So if the Rose had a focused Christmas format, they would probably go on to beat vez going all Christmas. Either way, the mistakes Summit has made with 106.9 has now caught up with them.
 
Great question. Since the Rose just debuted a new format, you might want to showcase it through the holidays and sprinkle in the holiday cheer. But wvez typically does not get the big Christmas kiss other markets do because their Christmas playlist is weak. So if the Rose had a focused Christmas format, they would probably go on to beat vez going all Christmas. Either way, the mistakes Summit has made with 106.9 has now caught up with them.
What do you mean mix 106.9 Christmas playlist is weak?
 
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