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September 2024 PPM numbers, by demo

K.M. Richards

Program Director, The Eighties Channel™
As always, courtesy Research Director (link below).

25-54:
1. KOIT
2. KISQ
3. KQED
4. KMVQ
5. KYLD
(KLLC fell #8, lowest since April.)

18-34:
1. KISQ
2t. KMEL
2t. KOIT
4. KITS
5. KMVQ
6. KYLD

18-49:
1. KOIT
2. KMVQ
3. KQED
4. KISQ
5. KMEL

Enjoy ... and remember: The 6+ "vanity" numbers have no bearing on the actual standings of stations because of demographic concerns.


 
I know you’re gonna say something, and it’s all fair but trust me, we know, some people just like the list, no reason to gate keep the “other” numbers. They’re a fun statistic to see!

 
I know you’re gonna say something, and it’s all fair but trust me, we know, some people just like the list, no reason to gate keep the “other” numbers. They’re a fun statistic to see!
As I have said before, Letterman based his night show on just a couple of features or bits, with the most memorable one being his lists. Lists of anything, but they were fun as entertainment.

And that is what 12+ shares or 6+ PPM share are: entertainment. Nothing else. (I beat K M to it...)
 
As I have said before, Letterman based his night show on just a couple of features or bits, with the most memorable one being his lists. Lists of anything, but they were fun as entertainment.

And that is what 12+ shares or 6+ PPM share are: entertainment. Nothing else. (I beat K M to it...)
Agreed, my point is just to add them for fun too. I look forward to both sets of numbers.
 
A bit of a revival for KYLD! At one point, some were talking about a format change.

They've had a new PD for 6 months, and he apparently fixed it, especially in key demos.
 
And they say "Soft AC" is only for older demos...
Again, when the listeners for CHR, Churban, Urban and the like can't hear many of their songs on radio and have gone to streaming for that and other reasons, what is left is the top end of 18-34 who listen to more traditional formats.

Those traditional format listeners were always there, and were the left side of the bell curve centered on older demos. But if you take away the younger hit music listeners, that is all that is left.

We are looking at share, which is the percent of actual radio listeners. If we look at "rating" the numbers are very small.
 
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