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September 6+

V

vw86

Nothing major this month:

  • Star holds at #1 for 6+
  • WMMO takes the #2 spot with a 7.7+0.5 stream and beats Sunny, which climbed to 7.3; and they both beat Magic which falls to 6.8
  • XL climbs 5.4-5.9 and continues to perform very well compared to many other CHR stations
  • Mix drops 4.8-4.2
  • Real Radio drops 5.2-3.9
  • 103.1 is up 1.7-2.7
  • 102 Jamz is back in the 2s, down 3.1-2.7
  • WUCF Jazz has a nice upswing from 0.8-1.7
  • Channel Q (WOMX-HD2) registers a 0.1, but I can't ever remember seeing it even register in the past. WXXL-HD2 Pride Radio drops to tie at 0.1, which isn't surprising given the loss of the local Pride Radio Orlando stream in favor of one national Pride Radio stream on iHeart
radioinsight.com

Orlando

Nielsen Audio PPM Monthly Ratings Orlando (Market #29) Population: 2,141,200 Black: 354,000 - Hispanic: 769,400 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
 
I would also be curious how much (if any) penetration FLZ has in the market since you can pick it up quite clearly anywhere west of downtown. Same with Q105 and Classic Hits, although they usually fade out quickly just around Champions Gate
 
CentralFL said:
Plus WXXL now has competition from WONQ "Party FM", but they don't subscribe to the ratings.
Click to expand...

Nielsen ratings mean a lot less to stations which are not reliant on agency buys. That is especially true for stations that program formats which are not likely to be highly rated due to attracting more specialized audiences.

What is mattering more and more, in larger and larger markets, is a philosophy that is rooted in small "hometown" radio. The advertisers are the more important rating and if they like your station, their mindset becomes "if I like it, other people who listen to it would be good customers for me".

I know of at least one locally-owned station group in a top 100 market that operates on precisely that basis, and they have a better profit margin than any of the three larger multi-market group owners.

So I, for one, will not be surprised if your example (WONQ) gets ad business by choosing potential advertisers based on the businesses being attuned to the format. Who cares about ratings if you're managing to make money without them?
 
vw86 said:
I would also be curious how much (if any) penetration FLZ has in the market since you can pick it up quite clearly anywhere west of downtown. Same with Q105 and Classic Hits, although they usually fade out quickly just around Champions Gate
Click to expand...

There probably aren't many WFLZ listeners in the Orlando market. Most people listen to stations where the signal is strong. Besides, WFLZ has a hard enough time getting listeners in Tampa, let alone competing with a popular station (WXXL) in Orlando.

WRBQ is much weaker than WFLZ, very few people would be listening in the Orlando market.
 
vw86 said:
I would also be curious how much (if any) penetration FLZ has in the market since you can pick it up quite clearly anywhere west of downtown. Same with Q105 and Classic Hits, although they usually fade out quickly just around Champions Gate
Click to expand...
You can't pick up FLZ clear here in the west side of the Orlando area, unless some kind of Dx tropo event occurs. I usually get G-Praise on 93.3FM. However, I get FLZ on rare occasions, especially when I am in the Disney area, but it's still not a strong signal. There are also adjacent stations interfering, like the WFLA translator on 93.1FM. I think you are talking about anything west of Downtown Clermont, not Downtown Orlando. Or even west of Downtown Disney, aka Disney Springs.
 
DJ Mo said:
You can't pick up FLZ clear here in the west side of the Orlando area, unless some kind of Dx tropo event occurs. I usually get G-Praise on 93.3FM. However, I get FLZ on rare occasions, especially when I am in the Disney area, but it's still not a strong signal. There are also adjacent stations interfering, like the WFLA translator on 93.1FM. I think you are talking about anything west of Downtown Clermont, not Downtown Orlando. Or even west of Downtown Disney, aka Disney Springs.
Click to expand...
WFLZ has always been a blowtorch, but the translators are limiting the signal these days. I lived in Gainesville in the mid-90s, and I remember listening to Bubba's last night show on WFLZ from there. That was quite a distance from the tower.
 
AM-FM-DXer said:
WFLZ has always been a blowtorch, but the translators are limiting the signal these days. I lived in Gainesville in the mid-90s, and I remember listening to Bubba's last night show on WFLZ from there. That was quite a distance from the tower.
Click to expand...
Translators & LPFMs. I have cassette airchecks of Power 96 & Hot 105 in Miami, 102 Jamz & XL106.7 here in Orlando, Z93.7 Ocala when it was CHR, & even Power Pig, Q105, & WMNF in the 90s, all received from my hometown of Lehigh Acres in Southwest Florida. Today, there's 93.3 Tiger FM (one of my syndicated affiliates) in Fort Myers blocking FLZ, but FLZ sometimes overpowers it from the east side of Lehigh Acres.
 
vw86 said:
I would also be curious how much (if any) penetration FLZ has in the market since you can pick it up quite clearly anywhere west of downtown. Same with Q105 and Classic Hits, although they usually fade out quickly just around Champions Gate
Click to expand...
Years ago (pre 2010s?) driving NE on I-4 I was able to receive FLZ all the way to Daytona near the I-4 & I-95 junction. It started to overlap with Jacksonville's 933 at that distance.
 
AM-FM-DXer said:
WFLZ has always been a blowtorch, but the translators are limiting the signal these days. I lived in Gainesville in the mid-90s, and I remember listening to Bubba's last night show on WFLZ from there. That was quite a distance from the tower.
Click to expand...
FLZ still routinely makes its way into Gainesville as well as 94.9 and 100.7. For some reason, Jacksonville's FMs have a hard time covering Gainesville, allowing stations from Tampa, Orlando areas to come in easily when atmospheric conditions are right as long as there aren't any co channel translators or IBOC.
 
I went to Ormond Beach in 2020 in my wife's car at the time. A Kia Optima, and it couldn't hold an HD lock on JRR. In the late 2000's I could hear JRR as far north as Palatka and TKS to around where the south end of 295 is now. In the early 2000's I could start picking up TKS in Gainesville and JRR just about the time I got on the turnpike in Wildwood. Just a lot more interference now then there was back then.
 
Mitch Brewer said:
I went to Ormond Beach in 2020 in my wife's car at the time. A Kia Optima, and it couldn't hold an HD lock on JRR. In the late 2000's I could hear JRR as far north as Palatka and TKS to around where the south end of 295 is now. In the early 2000's I could start picking up TKS in Gainesville and JRR just about the time I got on the turnpike in Wildwood. Just a lot more interference now then there was back then.
Click to expand...
95.1 WAPE was also pretty reliable in Gainesville in the 1990s. I wonder if it still is today.
 


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