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September Nielsens (really mostly August given the way 4-week samples each "month")

R

rohocop2121

September Nielsens (really mostly August given the way 4-week samples each "month")

The top 20
1- WSB, 2- V-103 3- Kiss 4- Fish 5- Kicks (huge one-month jump!) 6- Hot 7- River 8- B98.5 9- Star 10 - Power 11- Praise/Bull 13- Majic (decent jump w/ first returned combined numbers with 97.5) 14- WABE 15- Q100 (huge drop, worst month in years) 16- Radio/Game (tie) 18- That sports station that doesn't subscribe to Nielsen 19- Rock 100.5 20 (tie) Streetz, Clark Atlanta Jazz 91.1. OG 97.9 (1.4) soundly beat Boom (0.6) now that Boom is off 97.5. WRAS has edged up to a 0.8.
 
August wasn't a great month for the AC and CHR genres except for The Fish if you consider it AC. The fluctuations in Q100 and Kicks seem inexplicable. I can't think of anything significant that changed on the air. But, it's all within the Cumulus family.
 
roddyfreeman said:
august wasn't a great month for the ac and chr genres except for the fish if you consider it ac. The fluctuations in q100 and kicks seem inexplicable. I can't think of anything significant that changed on the air. But, it's all within the cumulus family.
Click to expand...

nothing here......
 
Interesting that 106.7 is not pulling in the ratings the oldies format once had. Could that have been yet another Cumulus mistake?
 
If 106.7 is planning a format flip they may be waiting for the election cycle to be over, since they are a talk-news format. After November 8th, they could stunt all-Christmas (like 98.9 did a year ago) and then land on a permanent format after that. We will see....
 
gregg75 said:
Interesting that 106.7 is not pulling in the ratings the oldies format once had. Could that have been yet another Cumulus mistake?
Click to expand...


Unfortunately those numbers were mainly 55+. The agencies control a surprisingly large amount of money in this market. The agencies’ clients (who pay the bills) want to attract “young” folks who are not old enough to have established shopping habits. There is a “belief” is older folks like me already have establish shopping habits and trying to change us will take more than a quarter.

IMHO: Todays too many CEO’s of publicly held companies are only worried about this quarters numbers and the effect it will have on their stock options and their bonuses.
 
secondchoice said:
Unfortunately those numbers were mainly 55+. The agencies control a surprisingly large amount of money in this market. The agencies’ clients (who pay the bills) want to attract “young” folks who are not old enough to have established shopping habits. There is a “belief” is older folks like me already have establish shopping habits and trying to change us will take more than a quarter.

IMHO: Todays too many CEO’s of publicly held companies are only worried about this quarters numbers and the effect it will have on their stock options and their bonuses.
Click to expand...

18-49/54 are the years when kids are in the home. Households with kids buy more of everything from toothpaste to cars. That's the main reason big agencies target those groups.

News/Talk skews as old as oldies.
 
RoddyFreeman said:
18-49/54 are the years when kids are in the home. Households with kids buy more of everything from toothpaste to cars. That's the main reason big agencies target those groups.
Click to expand...

Add in the fact that the older people get, more ad impressions are needed to make a sale. That raises the cost of each sale to the point that the ROI declines to very small numbers.
 
RoddyFreeman said:
News/Talk skews as old as oldies.
Click to expand...

That may be true, but they can cram in more commercials in this format, and do more NTR. Oldies is pretty limited in revenue options.

Also, advertisers prefer host-voiced ads when aiming at older demos. Talk hosts are more willing to voice ads for those kinds of products than music hosts.
 
Last edited:
Hard to pigeon hole listeners

I know a W/F 24 who likes lite rock. Most of the music she listens to was popular before she was born. And a Hispanic listens to American music. And I know a W/M 64 who listens to RAP music. (He was so happy when he got thrown in jail for the first time). AND you wouldn't believe the women he hangs out with!
 
kf4rca said:
And a(sic) Hispanic listens to American music.
Click to expand...

Throughout Latin America and for the last 50 years or more, the contemporary music "Top 40" stations have played "American music*" Usually, they blend some Spanish pop hits with English language pop hits. At present, from Argentina to Mexico, from Puerto Rico to Colombia, the Top 40 stations are playing more than half English language music. One of the leading CHR stations in Mexico City now has 7 songs in Spanish and 43 in English on its top 40 playlist.

In other words, Hispanics listening to English language pop hits is not at all unusual in any age range.

WTF is "American music"? Bluegrass? Jazz? Or do you mean "English language pop music"?
 
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