September numbers are here

[Holstead]

Well, if I hear "You Can't Always Get What You Want" from The Rolling Stones again, I'm gonna start a one man protest.

 

[Mediafrog+]

It appears a new music test kicked in during August, with a couple dozen previously un-played songs entering the mix, and an equal amount of titles moving off, along with many changes in rotation levels. Generally speaking, those kinds of subtle shifts do not make visible impacts in ratings in the short term, it takes more than a month or two for those changes to "sink in" with casual listeners who are only listening a few minutes a day.

In the past, tweaks to The Spot’s playlist was have been very subtle, and probably not noticeable to the typical listener. The recent changes have been much more obvious; I have found myself thinking on numerous songs “they’ve never played that before.” Still a lot of tunes they’ve played for years, but there are also plenty of songs that have disappeared. Audacy is definitely trying to shift the audience a bit.

 

[radiofan2023]

Well, if I hear "You Can't Always Get What You Want" from The Rolling Stones again, I'm gonna start a one man protest.

I hope you get satisfaction!

 

[jt99]

I kinda remember Spot tried doing a harder, more rock-leaning playlist right after Entercom took it over from CBS, and it stayed that way a while before it started to soften and get more new wave-y around early 2019 or so. Or maybe I was just listening to it at the wrong times. Who knows.

I started listening to them around fall 2018/early 2019 and yes, very pop and new wave friendly playlist with a bit more '80s emphasis than they do now. It was practically like having KRTH in our backyard, albeit with a larger playlist. It was to the point where it seems Entercom considered KKHH a Classic Hits station, as I remember them referring to Washington DC as the largest market without a Classic Hits station when they flipped WIAD to Classic Hits in October 2018. They seemed to abandon the sound in 2021, likely because of music test results showing it was time for a change, and I agree with Huff that it seems the same is happening now, along with agreeing that it's too soon to tell whether or not the changes were for the worse.

While I also agree with Mediafrog that the changes this time around aren't so subtle, I actually welcome them, as the playlist had gotten tired IMO.

 

[Kelly A]

Here's some more equally useless numbers: 0,8,1,2.