The exclusion request came from ad agencies that had done spots under AFTRA contracts. They did not want to pay the extra fees. It was not on the stations. But stations were told not to stream certain ads.
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September PPM ratings
- Thread starter K.M. Richards
- Start date
It's not about earbuds per se. The Nielsen algorithm plus-ups listening to match the radio listening their studies showed for people listening to radio on headphones and ear buds.
But that gives equal credit to every station regardless of format without taking into account the typical age and lifestyle behavior of each station's audience. That is not realistic nor is it an accurate way to measure listening.
No, there are regular studies that determine the percentage of earbud usage by day, daypart, demographics and by types of radio format. Then each market has its stations adjusted upwards by a predetermined percentage based on the study.
Interesting, thanks.
No, I already said that the research done to determine the upward weighting took into account formats as well as demographics.
They did not test each station in each market, but, instead, tested the accepted Arbitron / Nielsen format categories that stations select in their Station Information Packet. But, in any case, each station is weighted based on its format as well as the characteristics of its audience.
Not sure why you answered twice but it sounds like a very defensive way of justifying how Nielson can't and doesn't really measure headphone and earbud listening, fluffing up the numbers using what appears to be outdated survey data from at least five years ago, an eternity when it comes to tech usage. But even if they did some more recent survey on headphone/earbud listening that hasn't been documented here, it's still just guesswork.
The ratios are updated on an annual basis.
The study is repeated regularly, as Huff just stated, each year. Just as they adjust population, age cells, ethnicity, language usage for Hispanics every year.
What Nielsen does is a study at annual intervals. They create a sample of people reflecting the survey universe in PPM markets on all the stratification variables and create a model of behaviour by subsets such as age, gender, ethnicity, language usage for Hispanics and format usage. Based on the study, they know how to adjust... or not... each person's data to compensate for earbud listening.
Much of the procedure is proprietary, but analyzed by the Media Research Council, principally representatives of the advertising business which has a vested interest in accurate ratings. If the procedure is accepted by the people at the MRC, it is statistically sound.
Keep in mind that stations can find out how many people stream their signal internally. It's a figure they have to report to SoundExchange in order to pay music royalties. That figure is not guesswork. As I recall, that's how Pierre Bouvard came up with his view that Nielsen was undercounting radio streams. The main catch is it doesn't provide demographics.
No, each station has separate encoding in the PPM. They can't be "confused" or miss-credited. The PPM does not measure the frequency, the station name or call letters... just the PPM encoding.
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