• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

September radio ratings

Theater of My Mind said:
Rock.

As in, an actual rock station that plays currents, not WAXQ which is all old stuff and not WNYL which is whiny alt-pop.

WDHA in NJ and WWSK in Long Island reach some of the suburban fringes but nothing comes close to the central part of the market.
Click to expand...
The whole Radio metro is 55% ethnic (Asian, Black, Hispanic) and another 10% to 12% first generation immigrants. That's as much as 70% who won't, in their vast majority, ever listen to more current rock.

And in the "central part of the market" the percentage of non-Hispanic whites is even lower... much lower in fact.

Oh, and name a successful major market station that fits your definition of "rock". I ask, because if you ask 20 people what "rock" is you will probably get at least 15 different answers.
 
TheBigA said:
The problem with active rock is that in order to attract an audience, it needs to either play some alternative or some 90s rock. Both of those other formats are being done, and that leave table scraps for active rock.
Click to expand...

I mentioned KPNT as a favorite above. Hubbard owns both Top-5 ranked KPNT and #1-ranked Classic Rock KSHE in the same market. They make it work by positioning KPNT as an Alternative station that also covers Active Rock currents, so they essentially cover the whole rock spectrum from old to new with those two stations without cannibalizing each other. Very smart.


TheBigA said:
As I said earlier in this thread, no one is flipping to anything.
Click to expand...

I never said anyone was flipping to anything, I simply answered the question @CassChopper96 asked, what format is missing in NYC?

Rock should have ended up on 95.5 to be honest but we all know how things went, and now there's no longer an opportunity for that format hole to be filled in NYC. As I've said all along, EMF's takeover of radio stations is the beginning of the end.
 
Theater of My Mind said:
I mentioned KPNT as a favorite above. Hubbard owns both Top-5 ranked KPNT and #1-ranked Classic Rock KSHE in the same market. They make it work by positioning KPNT as an Alternative station that also covers Active Rock currents, so they essentially cover the whole rock spectrum from old to new with those two stations without cannibalizing each other. Very smart.
Click to expand...

Which is what Audacy should do with WNYL. Can't do any worse than they're doing now.

Theater of My Mind said:
Rock should have ended up on 95.5 to be honest but we all know how things went, and now there's no longer an opportunity for that format hole to be filled in NYC. As I've said all along, EMF's takeover of radio stations is the beginning of the end.
Click to expand...

Here's my wish: Bruce Springsteen & Jon Bon Jovi pool their money and buy 95.5, turn it to NY's Best Rock, have Little Steven program it, and Southside Johnny in morning drive. Why not? They have hundreds of millions sitting in the bank.
 
TheBigA said:
They're all for the most part heritage stations. Heritage helps in this format. New York killed its heritage rock station a long time ago. Fans of the format have made other plans. As I said, the best chance for the format is if WNYL gives up on what they're doing now and shift more towards the rock side.
Click to expand...
Yes, those are heritage rock stations. None have been launched in the last few years.
 
TheBigA said:
They're all for the most part heritage stations. Heritage helps in this format. New York killed its heritage rock station a long time ago. Fans of the format have made other plans. As I said, the best chance for the format is if WNYL gives up on what they're doing now and shift more towards the rock side.
Click to expand...
And the ones I looked at on BDS seem a lot more mainsream rock than "Active" rock, but as I previously said, the definition of rock and its subsets is vague and tenuous at best.

And in NYC, as I mentioned in another thread, 55% of the market is ethnic and another 10% to 15% is made up of first generation immigrants who are not "Black, Hispanic or Asian". That leaves only around 30% of the market that might be within the category that includes significant percentages of rock partisans.
 
Last edited:
victorres43 said:
Radio-Locator also classifies WKTU as a Hot AC. But I personally feel that KTU is a Hot AC, just tailor-made for the ethnically diverse audience residing in the five boroughs and some inner suburbs in Westchester County and Northern New Jersey (Jersey City, etc.).
Click to expand...
KTU is a Rhythmic Hot A/C and yed I think they definitely do cater to the ethnic diversity of the area. However, they need to lose the slow versions of songs from Lewis Capaldi. Go full on dance remix of songs.
 
TheBigA said:
Which is what Audacy should do with WNYL. Can't do any worse than they're doing now.



Here's my wish: Bruce Springsteen & Jon Bon Jovi pool their money and buy 95.5, turn it to NY's Best Rock, have Little Steven program it, and Southside Johnny in morning drive. Why not? They have hundreds of millions sitting in the bank.
Click to expand...
Alternative is a bigger format than rock currently. Also Audcity has mostly Alternative stations. They need to do more local artists like 107.1 The Peak.
 
Theater of My Mind said:
WDHA in NJ and WWSK in Long Island reach some of the suburban fringes but nothing comes close to the central part of the market.
Click to expand...
Long Island and WWSK don't reach "suburban fringes" since Long Island, meaning Nassau and Suffolk counties, is totally contained in the Metro Survey Area of NYC. That station is "home" to the NYC radio market.

Likewise, Morris County, NJ, is in the same NYC MSA.
 
bizzle13 said:
KTU is a Rhythmic Hot A/C and yed I think they definitely do cater to the ethnic diversity of the area. However, they need to lose the slow versions of songs from Lewis Capaldi. Go full on dance remix of songs.
Click to expand...
Many Rhythmic CHRs played Celine Dion back in the day, so I don't see why it should be a prerequisite to play remixes of songs when being "rhythmic". Besides, KTU's Rhythmic-leaning Hot AC approach is more natural compared to "Rhythmic AC" attempts like the Movin' stations or the old Groove FM in Atlanta (circa late 2000s).
 
bizzle13 said:
They should go classic hip hop. If only their signal could match Hot 97's.
Click to expand...
I feel a multicultural station is more fitting for 103.9, given that it covers the Bronx and Queens. I mean, after all, Toronto has multiple multicultural FM stations for the longest time. Plus 103.9 can broadcast in mono and therefore expand their coverage, if only by a little bit.
 
Theater of My Mind said:
Rock.

As in, an actual rock station that plays currents, not WAXQ which is all old stuff and not WNYL which is whiny alt-pop.

WDHA in NJ and WWSK in Long Island reach some of the suburban fringes but nothing comes close to the central part of the market.
Click to expand...
WDHA covers Morris and Sussex Counties which are part of this market.
 
DavidEduardo said:
And the ones I looked at on BDS seem a lot more mainsream rock than "Active" rock, but as I previously said, the definition of rock and its subsets is vague and tenuous at best.

And in NYC, as I mentioned in another thread, 55% of the market is ethnic and another 10% to 15% is made up of first generation immigrants who are not "Black, Hispanic or Asian". That leaves only around 30% of the market that might be within the category that includes significant percentages of rock partisans.
Click to expand...
KUPD does well in Phoenix. WRIF and WCSX does well in Detroit. And they have very diverse population a
 
DavidEduardo said:
Oh, and name a successful major market station that fits your definition of "rock". I ask, because if you ask 20 people what "rock" is you will probably get at least 15 different answers.
Click to expand...
Even the term "heavy metal" means different things to different people. For example, Måneskin, the Italian hard rock band that won Eurovision this year, is not really a heavy metal band; however, I have heard people call them a heavy metal band, possibly because those people are not usually exposed to hard rock music.
 
CassChopper96 said:
KUPD does well in Phoenix. WRIF and WCSX does well in Detroit. And they have very diverse population a
Click to expand...
But PHX has a high Hispanic population, but a very small Black community. And Detroit, also known as "Motown", has a very small Hispanic population.
 
CassChopper96 said:
Hispanics are a very diverse group of people though
Click to expand...
However, in Phoenix nearly all Hispanics are from Mexico or of Mexican heritage. For that group, there are only a couple of Spanish language formats that generally work in US Hispanic markets: Regional Mexican, Regional based gold, CHR/Reggaetón and traditional AC/gold. Regional Mexican can take around 2/3 of the market shares in some/most metro areas.
 
DavidEduardo said:
However, in Phoenix nearly all Hispanics are from Mexico or of Mexican heritage. For that group, there are only a couple of Spanish language formats that generally work in US Hispanic markets: Regional Mexican, Regional based gold, CHR/Reggaetón and traditional AC/gold. Regional Mexican can take around 2/3 of the market shares in some/most metro areas.
Click to expand...
Doesn’t Denver have a large Hispanic population. And they have many rock stations on the top?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom