-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
September ratings are here
- Thread starter Mediafrog+
- Start date
In fairness, KSCS and KPLX in Dallas aren't strongly "Texas", either.
But Houston is perhaps the only market in Texas where there are times that a country station failed to crack the Top 10 in ratings.
The demos have changed and with 50% Black of Hispanic, there's not much room for two country stations. At one time, there were three, with all of them in the Top 10.
San Antonio is majority Hispanic, but country radio is doing phenomenal there in the ratings, with KCYY and KAJA battling it out. Albeit with a US-born Hispanic audience.
Dallas/Fort Worth is perhaps a bit less non-white compared to the Houston metro.
The difference with Houston is the change has been more recent than SA.
I wonder how much KILT and KKBQ would improve if KTHT would go away? They're no ratings powerhouse, but I assume they still take some listeners away from mainstream country.
I rarely use radio for music anymore. But when I do, it is usually KTHT when I'm in Houston, KTWL when I'm in Montgomery county, and KTTX when I'm out in Washington/Austin county. I think if KTHT went away, I would be forced to pick between KKBQ and KILT when I get bored of my playlists.
I rarely use radio for music anymore. But when I do, it is usually KTHT when I'm in Houston, KTWL when I'm in Montgomery county, and KTTX when I'm out in Washington/Austin county. I think if KTHT went away, I would be forced to pick between KKBQ and KILT when I get bored of my playlists.
Cox owns both KKBQ and KTHT. If getting rid of KTHT improved KKBQ, they would do it. They use it as a flanker.
And research shows that the Hispanic country audience is much later generational... 5th generation and beyond is predominant. They are Tejanos, and not with an immediate link to Mexico or Latin America. The common response to non-Tejanos when asked about that is "we were always here... you guys got here after us".
You find the same thing in Albuquerque and most of the LRGV.
DFW is 46% non-Hispanic white. Houston is 36% non Hispanic white.
HOU: Black 16.7%, Asian 8.5%, Hispanic 38.3% Non-Hispanic white 35.7.
For comparison what is LA?
Mr. David I don't think these numbers are quite accurate. Houston, as a sanctuary city, has probably a million or more undocumented immigrants. These people are not included in most statistics. By far and large, Houston is now a Hispanic City. Houston is the only place I know of in Texas that I can go to Burger King or Wendy's for a hamburger and be told no habla English
Perhaps you are using hyperbole, but I do not believe that is literally true and if so anything more than a one off at those chains.
However, that is not an uncommon event at a taco truck in Texas even outside of Houston.
Ryan.
No, literally. After posting I decided to take my lunch break. I am at Burger King right now. The entire staff is Hispanic. Hard to understand the woman at the register, but at least she speaks broken English. Houston is now primarily a Hispanic city. No disputing it. That's the future here. Its why NGen is changing to all spanish. Its why country stations do not do well here anymore. Its why little niche translators like 105.3 outperform 100 KW sports stations.
No, literally. After posting I decided to take my lunch break. I am at Burger King right now. The entire staff is Hispanic. Hard to understand the woman at the register, but at least she speaks broken English. Houston is now primarily a Hispanic city. No disputing it. That's the future here. Its why NGen is changing to all spanish. Its why country stations do not do well here anymore. Its why little niche translators like 105.3 outperform 100 KW sports stations.
First, this is a radio board. So what we look at are radio markets, not cities. The Houston market is made up of 11 counties, not the city of Houston. Each county is weighted proportionally in Nielsen and sampled proportionally, too. Cities and townships are not specifically sampled as ratings are based on an economic boundary, not a political one.
Also note that the Census and OMB definition of the Houston metro is different than the radio one: Metro Survey Area vs. Metropolitan Statistical Area.
The Census and the annual revisions include the undocumented. Since the Census form does not have any place to indicated legal status, there is no official tally of that. The city of Houston, at around 2.2 million, is only around 30% of the market population.
Nielsen does not use Census numbers directly. They use independent demographers to do annual updates, and that data is based both on the Census and other indicators like car registrations, utility connections, etc. Nielsen revises the data annually.
In any case, illegal immigrants are very unlikely to participate in the Nielsen PPM process as doing so requires being tracked 24/7 and registering one's residence and phone number along with the rest of the household.
Last edited:
25,6% White
5,8% Black
14,9% Asian
40,1% Hispanic
Remaining percentage is Arab, Persian and other first generation immigrants.
It's still a shocker that Los Angeles has two commercial alternative stations, at a time when the Alternative format is performing tepidly at best, to the point that Boston and Atlanta do not even have one. (And, in the case of Boston, they used to have several, namely WBCN and WFNX.)
What kind of Spanish format will they do? I understand it is just on the central market core signal, not the rest.
The format has huge heritage in LA... just as it does in Denver and Portland and another couple of markets. They sort of built their own core, but if you look at KROQ, you see that it was sustained by the morning show as the music dayparts had been nearly dead for years and years.
I've never seen this. I've been greeted with broken English, but never with someone who refused to even try speak English.
But what I HAVE seen is customers who only speak Spanish demand that someone take their order in Spanish. It was so bizarre seeing a customer get upset and make a scene because the workers had the gall to not speak her language. On the flip side, I've also seen an American in Mexico City get irate when the car rental staff didn't speak English very well.
Scenes like these probably have more to do with entitlement over anything else.
The format has huge heritage in LA... just as it does in Denver and Portland and another couple of markets. They sort of built their own core, but if you look at KROQ, you see that it was sustained by the morning show as the music dayparts had been nearly dead for years and years.
- Status