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September Ratings

U

umfan

http://ratings.****************/cgi-bin/rol.exe/arb011

Biggest story, by far, is the weak entry of 105.1's format change. Dropped from 2.8 the last month the music format was in the lineup to a 0.6. This is when WXYT-AM received a 7.8 for #2 in the market.

WNIC jumped a full point, WOMC 0.8 of a point. Doug also saw a bump.

RIF was basically flat. I presume the demos fell more favorably. If not, Greater Media went through a lot of trouble for nothing.

Not a lot of movement otherwise. 105.1 gets to broadcast the Tigers in the ALDS on the ESPN feed. They may glean some listeners from WXYT that way.
 
chrocket87 said:
I'm surprised that they fell that much, with Drew in afternoons. I'd hate to see what the other day parts are drawing.
Click to expand...
I'm not. Spoken word takes a horrible beating with the PPM. It must have to do with a density of signal or something. I had a PD that would mix in some music and reverb where ever he could. He said that this would help with the meter.

What shocks me is that my brother in law, a retired teacher, had 105.1 on his radio in the place of 97.1. I gotta figure he likes the national ESPN stuff over the local ticket talk.
 
I had no idea that PPM was so unfriendly to talk. WWJ must be doing something to mitigate it as they are consistently high in the ratings. Same with 97.1. 105.1 needs to take a lesson unless their ratings are really that abysmal.
 
Well, WRIF saw an increase 25-54 and moved to third. Seems this move has only helped WRIF. The ALCS coverage should help 105.1 though.
And on another topic, what can Bell do to help revitalize 89x? I never thought 93.9 would consistently beat them 6+.
 
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