Seriously Washington

[bobdavcav]

Why does Husky football need so much pregame coverage? Seahawks only get 2 hours, Mariners only get an hour. Why do the Huskies get 5 hours? That sure seems like overkill.

 

[TheBigA]

Sponsors. Money. If they could sell it for 12 hours, that's what they'd do.

 

[xmtrland]

Might have been a one time extended coverage for the season opener game.

 

[landtuna]

Apparently the pre-game was the highlight of the event.

 

[installLSC]

I missed most of Friday's pregame due to work, so are you referring to KOMO (the flagship) or KJR? When KJR still had Husky rights, they bragged of 11 hours for coverage for each game (which works out to nearly 4 hours both before and after.

 

[Rob Piotrowski]

Sponsors. Money. If they could sell it for 12 hours, that's what they'd do.

Exactly. Whenever you have a question like this, just follow the money.

 

[bobdavcav]

No this is not a special event, they do this for every game. I have no idea how much they do postgame. Are you saying there's more money to go around for college than professional sports when it comes to radio advertising? If not, then why don't you see hours and hours of pregame coverage for pro sports teams?

 

[TheBigA]

Are you saying there's more money to go around for college than professional sports when it comes to radio advertising?

Depends on the team and the contract the team has with the station.

 

[CTListener]

No this is not a special event, they do this for every game. I have no idea how much they do postgame. Are you saying there's more money to go around for college than professional sports when it comes to radio advertising? If not, then why don't you see hours and hours of pregame coverage for pro sports teams?

New England Patriots pregame and postgame run 2 hours both ways, I think. Again, it's advertisers hitting a demographic target that doesn't use radio much for anything but sports and sports talk right between the eyes.

 

[AQH]

Teams have deals where they sell (and get all the revenue from) all the advertising during the game. That's one reason stations have pre-games and post-games that are so long and crammed with ads and sponsorships.

Not to mention they're also nice quarter-hour eaters.

 

[notalent]

Consider that the IMG network gets all the money from ads sold during their show on KOMO. No local avails. Thus if the flagship station wants in on the profit then they must do a pre-pre game show and a post-post game show of their own to sell where they keep all the money.

During the actual game the network again makes all the income. Nothing for the flagship. The IMG network gets ALL of the avails on the flagship from the start of the network pregame show to the end of the network post game show. The network affiliates do get some avails in the show but not the flagship.

Possibly TV and NFL have different contracts allowing the local station to have avails and thus profits within the actual broadcast which is not the case in the Husky/IMG/KOMO deal.

This is the common model in college sports where an outside agent (IMG) has broadcast rights ownership.

 

[bobdavcav]

New England Patriots pregame and postgame run 2 hours both ways, I think. Again, it's advertisers hitting a demographic target that doesn't use radio much for anything but sports and sports talk right between the eyes.

I'd say that's about here it should be.