Look, nothing against today's best hits, but it seems that everytime I turn on the dial, a new CHR station pops out of nowhere, and now the coming of 92.7 Rev in San Francisco, replacing Energy 92.7. What's the deal with this format, it seems that Hot AC stations are also leaning towards CHR now. Is this some kind of competition to where which company can perform the best CHR station? I understand radio is a business, but how can so many frequencies profit off a format that is on 5 different frequencies in the same market?
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Seriously, why this format is taking over so many frequencies?
- Thread starter d21ofnj
- Start date
There are no markets in the US where you have 5 CHR/Pop stations competing. There may be certain parts of the market, or fringe areas where one can pick up a handful of CHR/Pop outlets, especially with a good radio tuner. For example, I'm in a part of Nashville where I can pick up local stations 107.5 The River, 102.5 The Party, and I-106. Additionally in my car I can also pick up Magic 98.5 out of Cookeville and Wuhu 107 out of Bowling Green. Keep in mind that you cannot pick up the Bowling Green and Cookeville CHRs in downtown Nashville, nor in major parts of the metro area. In fact, I-106 and 102.5 The Party both have signals that do not cover the entire market properly.
I realize that you live in a part of New Jersey which could be categorized as CHR heaven - there's a plethora of stations one can pick up from several markets that do CHR/Pop. If you live in the heavily populated areas of Jersey that is usually not the case - in the Newark area you can "only" pick up the New York CHRs. In suburban Philadelphia on the Jersey side one can only pick up Philly's CHRs. If you live in Atlantic City then the only CHR that properly covers the market properly is adult friendly 95.1 WAYV.
Is CHR/Pop on the rise? Yes! And that's a good thing. It's about time more markets got a second CHR/Pop outlet. It also means that markets that have long been deprived of it, such as Las Vegas, Bakersfield, Norfolk, Denver, or San Francisco now get have a CHR/Pop station or two of their own. The format is obviously very healthy, performing very well in the ratings, and generating good revenues.
There are several markets with 3 CHR/Pop stations - Reno, Salt Lake City, and Nashville. But if we're talking about 5 local CHR/Pop stations serving the same market you'd have to look outside the country at places like Sao Paolo in Brazil, Manilla in the Phillippines, Athens in Greece, Milan or Rome in Italy, Nicosia in Cyprus, Bucharest in Romania, Istanbul and Ankara in Turkey, and San Salvador in El Salvador. Those are among the only places on earth at this time where one can pick up at least 5 CHR/Pop stations, all targetted at the same market/city.
I realize that you live in a part of New Jersey which could be categorized as CHR heaven - there's a plethora of stations one can pick up from several markets that do CHR/Pop. If you live in the heavily populated areas of Jersey that is usually not the case - in the Newark area you can "only" pick up the New York CHRs. In suburban Philadelphia on the Jersey side one can only pick up Philly's CHRs. If you live in Atlantic City then the only CHR that properly covers the market properly is adult friendly 95.1 WAYV.
Is CHR/Pop on the rise? Yes! And that's a good thing. It's about time more markets got a second CHR/Pop outlet. It also means that markets that have long been deprived of it, such as Las Vegas, Bakersfield, Norfolk, Denver, or San Francisco now get have a CHR/Pop station or two of their own. The format is obviously very healthy, performing very well in the ratings, and generating good revenues.
There are several markets with 3 CHR/Pop stations - Reno, Salt Lake City, and Nashville. But if we're talking about 5 local CHR/Pop stations serving the same market you'd have to look outside the country at places like Sao Paolo in Brazil, Manilla in the Phillippines, Athens in Greece, Milan or Rome in Italy, Nicosia in Cyprus, Bucharest in Romania, Istanbul and Ankara in Turkey, and San Salvador in El Salvador. Those are among the only places on earth at this time where one can pick up at least 5 CHR/Pop stations, all targetted at the same market/city.
With regards to Buffalo you might be right. Rock 102 (which changed names to Magic 102 in 1987), FM 104 WNYS (which then became Hot 104), 103 WPHD, and Kiss 98.5 were all CHR/Pop in 1985 and 1986. In 1984 AM powerhouse WKBW Radio 15 was still a CHR for the most part, and it's possible Kiss 98.5 was already launched.
By 1988 only Kiss 98.5 and Magic 102 were still doing CHR in the market. By 1991 Magic 102 was transitioning into an Adult CHR and then Hot A/C.
Meanwhile Kiss 98.5 managed to top the local ratings, at a time when many CHRs were struggling.
By 1988 only Kiss 98.5 and Magic 102 were still doing CHR in the market. By 1991 Magic 102 was transitioning into an Adult CHR and then Hot A/C.
Meanwhile Kiss 98.5 managed to top the local ratings, at a time when many CHRs were struggling.
THE END Remember 1999/200? We're approaching the end of a decade. A lot of Hot AC's are probably in a difficult position. Do they focuss on 90's/this decade? Or do they still keep the 80's in? The next 5 years will be interesting aswell, because when we get into the 90's, that's when formats were much more defined. Music from the 70's and 80's mixed together well. I'm very interested to see how a Hot AC is programmed as more hiphop/rap came out in the 90's.
I though WWMX was a full-fledged CHR. Otherwise, I think Baltimore is the only big market without a CHR of its own (though some parts are able to get Hot 99.5 from Washington.
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