Serving the Local Community

[radioelizabeth]

Audiofile wrote:
"satellite...they don't serve there communities at all"


smashedcd wrote:
"well a station that is VTed won't either"


Disagree. There is no reason a station cannot serve their community even with Voice Tracks. VT Talent has access to every single source a citizen does, and if necessary can travel. (Great way to get the local flavor of your market)

While travel isn't possible for every Tracker, there are certainly other ways to get and stay plugged in to the city. It's no different than working IN town in many cases (like jocks working 60 hours a week and never having any time to take your kids to the metropark).

There are plenty of live jocks who don't know squat about their own communities. It has to do with being CONNECTED to your listener.

Local radio is great. For weather, traffic, and interviews with the town gossip..., but you can get a hometown feel whether you are VTed or not. And programmers can certainly plug into a stop set any info breaks necessary for certain drive times.

What you might be missing are phoners. But not many jocks can pull those off well to begin with, so I doubt it's a compelling enough reason.

And events, yes... you must have a presence and promotion. Grassroots can grow the station like nothing else around at times. But that is not always AIR TALENT.

And... as an air talent, if local is your priority when prepping for a break then that is a pretty boring shift. Main Street is not what is on your listener's mind most of the time. Sometimes, yes...but certainly not every quarter hour.

I LOVE my LOCAL LIVE shift. I am absolutely FOR local, live radio. Again, just in case you missed it... I AM FOR LOCAL LIVE RADIO WHENEVER POSSIBLE.

But I am more for GOOD RADIO...and there are some situations when in order to have the best, most professional sound, a station needs to remote their talent or their feed.

Satellite and Tracking may sound like an "evil" end to the live jock. But seriously, especially with this format...it's a beautiful thing. Imagine being able to program quality talent and save $ while reaching more listeners because the station is up to par and not just staffed with anyone in town who doesn't even really care, let alone know, about broadcasting.

College radio is great for the newbies...Christian radio ought to be staffed with the pros. Sometimes, that means...outsourcing the talent & programming.


e



<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[Audiofile]

I agree with Elizabeth!

Professionally done voicetracking CAN serve the community very well! Certainly much better than a 100% nationwide feed. Vt'ers can cover weather events, regional news stories, community interest programming (blood drives, benefit fundraisers, concerts, etc.) Many Voicetrackers are available on short notice to recut breaks if a situation arises (example: amber alert, traffic jam, etc). Usually there is enough local staff to simply cut to special programming if the tracker is not available.

Anyway, my point is: 100% satellite stations fed from thousands of miles away may provided a decent music format that is enjoyed by the listening public (that, in itself, is not public service). However, they give NOTHING back to the community from which their support comes from. It's like telling the community: keep sending the donation check while we ignore you...




> Audiofile wrote:
> "satellite...they don't serve there communities at all"
>
>
> smashedcd wrote:
> "well a station that is VTed won't either"
>
>
> Disagree. There is no reason a station cannot serve their
> community even with Voice Tracks. VT Talent has access to
> every single source a citizen does, and if necessary can
> travel. (Great way to get the local flavor of your market)
>
> While travel isn't possible for every Tracker, there are
> certainly other ways to get and stay plugged in to the city.
> It's no different than working IN town in many cases (like
> jocks working 60 hours a week and never having any time to
> take your kids to the metropark).
>
> There are plenty of live jocks who don't know squat about
> their own communities. It has to do with being CONNECTED to
> your listener.
>
> Local radio is great. For weather, traffic, and interviews
> with the town gossip..., but you can get a hometown feel
> whether you are VTed or not. And programmers can certainly
> plug into a stop set any info breaks necessary for certain
> drive times.
>
> What you might be missing are phoners. But not many jocks
> can pull those off well to begin with, so I doubt it's a
> compelling enough reason.
>
> And events, yes... you must have a presence and promotion.
> Grassroots can grow the station like nothing else around at
> times. But that is not always AIR TALENT.
>
> And... as an air talent, if local is your priority when
> prepping for a break then that is a pretty boring shift.
> Main Street is not what is on your listener's mind most of
> the time. Sometimes, yes...but certainly not every quarter
> hour.
>
> I LOVE my LOCAL LIVE shift. I am absolutely FOR local, live
> radio. Again, just in case you missed it... I AM FOR LOCAL
> LIVE RADIO WHENEVER POSSIBLE.
>
> But I am more for GOOD RADIO...and there are some situations
> when in order to have the best, most professional sound, a
> station needs to remote their talent or their feed.
>
> Satellite and Tracking may sound like an "evil" end to the
> live jock. But seriously, especially with this format...it's
> a beautiful thing. Imagine being able to program quality
> talent and save $ while reaching more listeners because the
> station is up to par and not just staffed with anyone in
> town who doesn't even really care, let alone know, about
> broadcasting.
>
> College radio is great for the newbies...Christian radio
> ought to be staffed with the pros. Sometimes, that
> means...outsourcing the talent & programming.
>
>
> e
>

 

[smashedcd]

i noticed neither of you said anything about when its a major 50000 member church that owns the station. it may be local. but very biased!! AND they are playing local p and w from their church!! thats not good radio...and again if their is a local am that does traffic and weather why does it have to be local. you can get that info from them. their are other network feeds that i hear no one bashing. like way fm!! everyone only wants to beat up klove. what about the others..

to the people here that are unemployed by a sat feed. i am sorry about that. i know how it is to be let go when something new comes in...it was done to me also.


smashed



> I agree with Elizabeth!
>
> Professionally done voicetracking CAN serve the community
> very well! Certainly much better than a 100% nationwide
> feed. Vt'ers can cover weather events, regional news
> stories, community interest programming (blood drives,
> benefit fundraisers, concerts, etc.) Many Voicetrackers are
> available on short notice to recut breaks if a situation
> arises (example: amber alert, traffic jam, etc). Usually
> there is enough local staff to simply cut to special
> programming if the tracker is not available.
>
> Anyway, my point is: 100% satellite stations fed from
> thousands of miles away may provided a decent music format
> that is enjoyed by the listening public (that, in itself, is
> not public service). However, they give NOTHING back to the
> community from which their support comes from. It's like
> telling the community: keep sending the donation check while
> we ignore you...
>
>
>
>
> > Audiofile wrote:
> > "satellite...they don't serve there communities at all"
> >
> >
> > smashedcd wrote:
> > "well a station that is VTed won't either"
> >
> >
> > Disagree. There is no reason a station cannot serve their
> > community even with Voice Tracks. VT Talent has access to
> > every single source a citizen does, and if necessary can
> > travel. (Great way to get the local flavor of your market)
>
> >
> > While travel isn't possible for every Tracker, there are
> > certainly other ways to get and stay plugged in to the
> city.
> > It's no different than working IN town in many cases (like
>
> > jocks working 60 hours a week and never having any time to
>
> > take your kids to the metropark).
> >
> > There are plenty of live jocks who don't know squat about
> > their own communities. It has to do with being CONNECTED
> to
> > your listener.
> >
> > Local radio is great. For weather, traffic, and interviews
>
> > with the town gossip..., but you can get a hometown feel
> > whether you are VTed or not. And programmers can certainly
>
> > plug into a stop set any info breaks necessary for certain
>
> > drive times.
> >
> > What you might be missing are phoners. But not many jocks
> > can pull those off well to begin with, so I doubt it's a
> > compelling enough reason.
> >
> > And events, yes... you must have a presence and promotion.
>
> > Grassroots can grow the station like nothing else around
> at
> > times. But that is not always AIR TALENT.
> >
> > And... as an air talent, if local is your priority when
> > prepping for a break then that is a pretty boring shift.
> > Main Street is not what is on your listener's mind most of
>
> > the time. Sometimes, yes...but certainly not every quarter
>
> > hour.
> >
> > I LOVE my LOCAL LIVE shift. I am absolutely FOR local,
> live
> > radio. Again, just in case you missed it... I AM FOR LOCAL
>
> > LIVE RADIO WHENEVER POSSIBLE.
> >
> > But I am more for GOOD RADIO...and there are some
> situations
> > when in order to have the best, most professional sound, a
>
> > station needs to remote their talent or their feed.
> >
> > Satellite and Tracking may sound like an "evil" end to the
>
> > live jock. But seriously, especially with this
> format...it's
> > a beautiful thing. Imagine being able to program quality
> > talent and save $ while reaching more listeners because
> the
> > station is up to par and not just staffed with anyone in
> > town who doesn't even really care, let alone know, about
> > broadcasting.
> >
> > College radio is great for the newbies...Christian radio
> > ought to be staffed with the pros. Sometimes, that
> > means...outsourcing the talent & programming.
> >
> >
> > e
> >
>
<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>

 

[radioelizabeth]

I'm not really sure I see much difference in a church owning a station or a college or a corporation or a ministry.

Programming is programming, and PDs can opt any type of programming they deem necessary to meet their listening needs and FCC requirements.

Again, just because YOU don't like the station, doesn't mean someone else doesn't.

Regarding being "let go" do to satellite feed or VT, if the station felt the shift was strong enough and could carry it's own and generate revenue and increase listenership, I'm sure that would not have been the case. Could be the satellite feed was a better option for the market.

Again, being LOCAL and LIVE is great, but not always the best choice.

It's not always personal. Sometimes, most times, it's just business. Regardless.

I don't hear anyone bashing KLOVE or WAYFM on this thread. If they weren't successful, they would be failing. But they are GROWING.

e

<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[smashedcd]

> I'm not really sure I see much difference in a church owning
> a station or a college or a corporation or a ministry.
>
> Programming is programming, and PDs can opt any type of
> programming they deem necessary to meet their listening
> needs and FCC requirements.
>
> Again, just because YOU don't like the station, doesn't mean
> someone else doesn't.

i was not the only one around here that didnt like what we had. lots of people didnt like it. i hear feedback daily about how much better klove is. before the flip i was being asked daily when it was going to happen. just 50 mil;es south of me we have a local ccm station. if it was here i would listen to it not because it is local. but because its hot ac. not ac. and that station would be lifesongs 89.1 new orleans. but because of our local public radio station i cant pick it up..maybe not on this thread but on others klove is bashed..now i am off to work to support my family good day...
>
><P ID="signature">______________
note to tvland...bring back wkrp!!!</P>

 

[Audiofile]

I did mention that churches in the other thread. They shouldn't get into ownership shouldn't unless they can be objective about their programming and allow other ministries to partipate in community events. The 100% satcasters don't even do that - so that is even worse!

The trend of the 100% satcasters is to pay top dollar and lay everybody off. They do this because it fuels their economic tornado, leaving a path of public-service destruction in their wake.

I hear everybody complain about Clear Channel, but they have a full local staff!

Christian Radio shouldn't be an I-Pod on steriods!

Christian radio can be among the top station(s) in our community if we just decided to be serious about broadcasting in the public interest and stopped screwing around.


> > I'm not really sure I see much difference in a church
> owning
> > a station or a college or a corporation or a ministry.
> >
> > Programming is programming, and PDs can opt any type of
> > programming they deem necessary to meet their listening
> > needs and FCC requirements.
> >
> > Again, just because YOU don't like the station, doesn't
> mean
> > someone else doesn't.
>
> i was not the only one around here that didnt like what we
> had. lots of people didnt like it. i hear feedback daily
> about how much better klove is. before the flip i was being
> asked daily when it was going to happen. just 50 mil;es
> south of me we have a local ccm station. if it was here i
> would listen to it not because it is local. but because its
> hot ac. not ac. and that station would be lifesongs 89.1 new
> orleans. but because of our local public radio station i
> cant pick it up..maybe not on this thread but on others
> klove is bashed..now i am off to work to support my family
> good day...
> >
> >
>

 

[ccmfan]

> I did mention that churches in the other thread. They
> shouldn't get into ownership shouldn't unless they can be
> objective about their programming and allow other ministries
> to partipate in community events. The 100% satcasters don't
> even do that - so that is even worse!
>
> The trend of the 100% satcasters is to pay top dollar and
> lay everybody off. They do this because it fuels their
> economic tornado, leaving a path of public-service
> destruction in their wake.
>
> I hear everybody complain about Clear Channel, but they have
> a full local staff!
>
> Christian Radio shouldn't be an I-Pod on steriods!
>
> Christian radio can be among the top station(s) in our
> community if we just decided to be serious about
> broadcasting in the public interest and stopped screwing
> around.
>
>
> > > I'm not really sure I see much difference in a church
> > owning
> > > a station or a college or a corporation or a ministry.
> > >
> > > Programming is programming, and PDs can opt any type of
> > > programming they deem necessary to meet their listening
> > > needs and FCC requirements.
> > >
> > > Again, just because YOU don't like the station, doesn't
> > mean
> > > someone else doesn't.
> >
> > i was not the only one around here that didnt like what we
>
> > had. lots of people didnt like it. i hear feedback daily
> > about how much better klove is. before the flip i was
> being
> > asked daily when it was going to happen. just 50 mil;es
> > south of me we have a local ccm station. if it was here i
> > would listen to it not because it is local. but because
> its
> > hot ac. not ac. and that station would be lifesongs 89.1
> new
> > orleans. but because of our local public radio station i
> > cant pick it up..maybe not on this thread but on others
> > klove is bashed..now i am off to work to support my family
>
> > good day...
> > >
> > >
> >
>

If it's a choice of a satellite CCM network or no CCM radio at all (or poorly done CCM radio like what Smashed is talking about), I'd want the satellite network to come in. Sometimes in an area that didn't have CCM radio before it may be the only option there is. That's how it had been for years in the West TN area outside of Memphis because no locally owned station would give CCM a chance. That is until WAY-FM, K-LOVE, and AFR's CCM network came and proved that there was an audience for CCM. Now the owners of the main Christian station in the area that wouldn't give CCM a chance have started the Dove network of stations (all in the 94 FM range) that is AC CCM. If the satellite networks hadn't come in they probably still wouldn't be doing anything with CCM. So sometimes the satellite networks do have a positive result.

 

[William_Yeager]

> If it's a choice of a satellite CCM network or no CCM radio
> at all (or poorly done CCM radio like what Smashed is
> talking about), I'd want the satellite network to come in.
> Sometimes in an area that didn't have CCM radio before it
> may be the only option there is. That's how it had been for
> years in the West TN area outside of Memphis because no
> locally owned station would give CCM a chance. That is until
> WAY-FM, K-LOVE, and AFR's CCM network came and proved that
> there was an audience for CCM. Now the owners of the main
> Christian station in the area that wouldn't give CCM a
> chance have started the Dove network of stations (all in the
> 94 FM range) that is AC CCM. If the satellite networks
> hadn't come in they probably still wouldn't be doing
> anything with CCM. So sometimes the satellite networks do
> have a positive result.

The same thing happened in Lexington, Kentucky - WVRB was a commerical Christian AC, and then Vernon R. Baldiwn leased the time to EMF, and it became K-Love. In the Fall of 2003, WPTJ in Paris flipped from secular Alternative to Inspo; at the time K-Love's signal was spotty in Paris (and WPTJ is spotty through most of Lexington). WPTJ even started doing local high school sports broadcasts.

K-Love became a significant player in Lexington radio, and then pounced on WRVG-FM when Georgetown College put it up for sale. EMF then moved a rimshot Air1 signal from Stanford to WVRB after it moved K-Love to WRVG (now WKVO).

In 2004, Cumulus dumped Classic Rock for a commercial Christian AC as "Light 101.5", running Salem's TCM 24/7, but at least running local ads (not sure if there was local weather, news, or traffic since I never heard them during drive time, but I imagine there was as well since many TCM affiliates do).

And on top of that, in 2003 WJMM did a Lexington "move-in", relicensing from Harrodsburg to Keene and chaning from 99.3 to 99.1 to get closer to Lexington.

I also hear Mr. Baldwin is making more with the lease payments from EMF than he ever did with any of his own stations.<P ID="signature">______________

</P>

 

[radionut987]

> > If it's a choice of a satellite CCM network or no CCM
> radio
> > at all (or poorly done CCM radio like what Smashed is
> > talking about), I'd want the satellite network to come in.
>
> > Sometimes in an area that didn't have CCM radio before it
> > may be the only option there is. That's how it had been
> for
> > years in the West TN area outside of Memphis because no
> > locally owned station would give CCM a chance. That is
> until
> > WAY-FM, K-LOVE, and AFR's CCM network came and proved that
>
> > there was an audience for CCM. Now the owners of the main
> > Christian station in the area that wouldn't give CCM a
> > chance have started the Dove network of stations (all in
> the
> > 94 FM range) that is AC CCM. If the satellite networks
> > hadn't come in they probably still wouldn't be doing
> > anything with CCM. So sometimes the satellite networks do
> > have a positive result.
>
> The same thing happened in Lexington, Kentucky - WVRB was a
> commerical Christian AC, and then Vernon R. Baldiwn leased
> the time to EMF, and it became K-Love. In the Fall of
> 2003, WPTJ in Paris flipped from secular Alternative to
> Inspo; at the time K-Love's signal was spotty in Paris (and
> WPTJ is spotty through most of Lexington). WPTJ even
> started doing local high school sports broadcasts.
>
> K-Love became a significant player in Lexington radio, and
> then pounced on WRVG-FM when Georgetown College put it up
> for sale. EMF then moved a rimshot Air1 signal from
> Stanford to WVRB after it moved K-Love to WRVG (now WKVO).
>
> In 2004, Cumulus dumped Classic Rock for a commercial
> Christian AC as "Light 101.5", running Salem's TCM 24/7, but
> at least running local ads (not sure if there was local
> weather, news, or traffic since I never heard them during
> drive time, but I imagine there was as well since many TCM
> affiliates do).
>
> And on top of that, in 2003 WJMM did a Lexington "move-in",
> relicensing from Harrodsburg to Keene and chaning from 99.3
> to 99.1 to get closer to Lexington.
>
> I also hear Mr. Baldwin is making more with the lease
> payments from EMF than he ever did with any of his own
> stations.

In the Albany, Ga. market, WBJY-89.3 ran the feed from American Family Radio 24/7 before opting to go with local programming. However, "Free 89.3" seems to run only one live show, during the morning drive. The rest of the day is either voicetracked or automated. Up the road in Macon, several stations, including WBKG-88.9, run a satellite feed all the time. And in Valdosta, Ga., WAFT-101.1 runs live most of the time, even in the overnight hours.

 

[danielbritt]

So, what's the simple answer? What's better?

A) Fill as many talk breaks as possible with local material?

or

B) Talk about interesting things (ie "national, non-local") from an understood local position? (i.e. i'm a "local guy" talking about national stuff).

 

[radioelizabeth]

danielbrit wrote:
"So, what's the simple answer? What's better? A) Fill as many talk breaks as possible with local material? or B) Talk about interesting things (ie "national, non-local") from an understood local position? (i.e. i'm a "local guy" talking about national stuff)."


A) - OUCH. This sounds like filler and very boring radio
B) - unnecessary.

The listener isn't even wondering if the jock is local or not. It isn't even close to a thought in her/his mind unless we make it one.

Program enough local information to satisfy the listener's expectation of radio, and coach your talent to be interesting enough to keep them listening.

COMPELLING wins everytime. Even if your listener flips during the break to find a traffic report during the morning commute...if you are compelling, she/he will be back as soon as they get the information they need...IF your talent makes them want to. (even better if there is a slot for traffic at your station so they don't have to flip, but odds are, timing might make them do it anyway).


I always try to remember how I listened to radio before I was on this side. I work hard to just LISTEN and note my own habits. An exercise... listen AS A LISTENER for 1 week. Then, at the end of the week, list:
1. Favorite Jock
2. Local Jocks, National Jocks, Network Jock, Don't Know?
3. Best content on a station - overall
4. Most informative station
5. Best music station
6. Funniest
7. Favorite
8. One Break that stood out in your mind from the week... just ONE bit you heard all week that you remember... which station was it one, which jock?
9. All the stations you remember listening to.. calls and frequencies and times of days.
10. From memory, your presets today. Your presets from 2-5 years ago.
11. Reasons you chose the stations you chose


These are just a few questions. You could create your own. But the exercise just tries to get us back into the listener's mind. Don't listen with the questions in mind... maybe have someone else write them for you AFTER or better yet, do this when you are on vacation or have someone else do it with you.

I think you will find with #11 especially, local wasn't nearly as important to you as you might have thought.

e
<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[smashedcd]

regarding air talent

one thing the industry seems to forget. so i will remind you ..the average person ..in this case the average female person..listens for..humm..the music!! not the djs. my wife for example flips the radio to the top 40 station as soon as someone opens the mic. she says she hates all the yapping..local or national. talk is talk. and the average listner flips as soon as they think commercials are coming. she prefers xm 32 the fish over klove or lifesongs 89.1. reason..no talking!! just music.










> danielbrit wrote:
> "So, what's the simple answer? What's better? A) Fill as
> many talk breaks as possible with local material? or B)
> Talk about interesting things (ie "national, non-local")
> from an understood local position? (i.e. i'm a "local guy"
> talking about national stuff)."
>
>
> A) - OUCH. This sounds like filler and very boring radio
> B) - unnecessary.
>
> The listener isn't even wondering if the jock is local or
> not. It isn't even close to a thought in her/his mind unless
> we make it one.
>
> Program enough local information to satisfy the listener's
> expectation of radio, and coach your talent to be
> interesting enough to keep them listening.
>
> COMPELLING wins everytime. Even if your listener flips
> during the break to find a traffic report during the morning
> commute...if you are compelling, she/he will be back as soon
> as they get the information they need...IF your talent makes
> them want to. (even better if there is a slot for traffic at
> your station so they don't have to flip, but odds are,
> timing might make them do it anyway).
>
>
> I always try to remember how I listened to radio before I
> was on this side. I work hard to just LISTEN and note my own
> habits. An exercise... listen AS A LISTENER for 1 week.
> Then, at the end of the week, list:
> 1. Favorite Jock
> 2. Local Jocks, National Jocks, Network Jock, Don't Know?
> 3. Best content on a station - overall
> 4. Most informative station
> 5. Best music station
> 6. Funniest
> 7. Favorite
> 8. One Break that stood out in your mind from the week...
> just ONE bit you heard all week that you remember... which
> station was it one, which jock?
> 9. All the stations you remember listening to.. calls and
> frequencies and times of days.
> 10. From memory, your presets today. Your presets from 2-5
> years ago.
> 11. Reasons you chose the stations you chose
>
>
> These are just a few questions. You could create your own.
> But the exercise just tries to get us back into the
> listener's mind. Don't listen with the questions in mind...
> maybe have someone else write them for you AFTER or better
> yet, do this when you are on vacation or have someone else
> do it with you.
>
> I think you will find with #11 especially, local wasn't
> nearly as important to you as you might have thought.
>
> e
>
<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>

 

[danielbritt]

Re: regarding air talent

So, if that's the case, why do DJs and PD's feel like they have to program talk breaks. Let the music just sweep nearly uninterrupted until the stop sets where you may have one station or song related line to segueway into the break?

This may very well be how radio in this day has to compete with the other "more music" sources like xm. Radio professionals don't like the sound of "no talk..." So, how do we achieve this?

And, by the way, I know exactly what you're talking about... when I'm around non-radio people and we're listening casually to the radio - nobody really cares at all what the "talk" material is. It's a mental tune-out time (if not literal).

> one thing the industry seems to forget. so i will remind you
> ..the average person ..in this case the average female
> person..listens for..humm..the music!! not the djs. my wife
> for example flips the radio to the top 40 station as soon as
> someone opens the mic. she says she hates all the
> yapping..local or national. talk is talk. and the average
> listner flips as soon as they think commercials are coming.
> she prefers xm 32 the fish over klove or lifesongs 89.1.
> reason..no talking!! just music.

 

[radioelizabeth]

Re: regarding air talent

danielbritt wrote:
"nobody really cares at all what the "talk" material is. It's a mental tune-out time (if not literal)."

smashedcd wrote:
"one thing the industry seems to forget...the average female person listens for the music!! not the djs"


The industry has not forgotten this.

Actually, personalities are noted by listeners. But "mental tune-out" happens.
Part of the point that the whole local vs. satellite vs. tracked discussion has flaws.

People do care what the "talk" material is. There are most definitely things listeners do NOT want in a break.

If it is a wasted break of useless chatter or endless rantings it's most definitely going to cause the listener to switch. There is a reason it's called Air TALENT. There is a skill and art involved in prepping for a quality breaks.

e

<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[eastsidah]

Re: regarding air talent

> danielbritt wrote:
> "nobody really cares at all what the "talk" material is.
> It's a mental tune-out time (if not literal)."
>
> smashedcd wrote:
> "one thing the industry seems to forget...the average female
> person listens for the music!! not the djs"
>
>
> The industry has not forgotten this.
>
> Actually, personalities are noted by listeners. But "mental
> tune-out" happens.
> Part of the point that the whole local vs. satellite vs.
> tracked discussion has flaws.
>
> People do care what the "talk" material is. There are most
> definitely things listeners do NOT want in a break.
>
> If it is a wasted break of useless chatter or endless
> rantings it's most definitely going to cause the listener to
> switch. There is a reason it's called Air TALENT. There is a
> skill and art involved in prepping for a quality breaks.
>
> e
>
When talent and programmer pay attention to their research, and they know their audience well, and know how to CONVERSE (note I said converse, not spew random information at) with their audience, the audience does indeed listen, and care about what they have to say.

 

[smashedcd]

Re: regarding air talent

> > danielbritt wrote:
> > "nobody really cares at all what the "talk" material is.
> > It's a mental tune-out time (if not literal)."
> >
> > smashedcd wrote:
> > "one thing the industry seems to forget...the average
> female
> > person listens for the music!! not the djs"
> >
> >
> > The industry has not forgotten this.
> >
> > Actually, personalities are noted by listeners. But
> "mental
> > tune-out" happens.
> > Part of the point that the whole local vs. satellite vs.
> > tracked discussion has flaws.
> >
> > People do care what the "talk" material is. There are most
>
> > definitely things listeners do NOT want in a break.
> >
> > If it is a wasted break of useless chatter or endless
> > rantings it's most definitely going to cause the listener
> to
> > switch. There is a reason it's called Air TALENT. There is
> a
> > skill and art involved in prepping for a quality breaks.
> >
> > e
> >
> When talent and programmer pay attention to their research,
> and they know their audience well, and know how to CONVERSE
> (note I said converse, not spew random information at) with
> their audience, the audience does indeed listen, and care
> about what they have to say.
>
maybe if they talk for less than 20 seconds. after that..whats on w... or k...<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>

 

[radioelizabeth]

Re: regarding air talent

smashedcd wrote:
"maybe if they talk for less than 20 seconds. after that..whats on w... or k..."


nope.

Not about the actual time a break takes, but about the perceived time a break takes.

45 seconds of compelling beats 20 seconds of useless chatter everytime.

Keep them short and to the point, yes. But perception is more important than reality in the case of a break.

Consider the units in a stopset. The listener does not calculate whether there were 2 :60s and 4 :30s...they don't distinquish it was a 4 minute break, only that they heard 6 commercials.

e<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[smashedcd]

Re: regarding air talent

> smashedcd wrote:
> "maybe if they talk for less than 20 seconds. after
> that..whats on w... or k..."
>
>
> nope.
>
> Not about the actual time a break takes, but about the
> perceived time a break takes.
>
> 45 seconds of compelling beats 20 seconds of useless chatter
> everytime.
>
> Keep them short and to the point, yes. But perception is
> more important than reality in the case of a break.
>
> Consider the units in a stopset. The listener does not
> calculate whether there were 2 :60s and 4 :30s...they don't
> distinquish it was a 4 minute break, only that they heard 6
> commercials.


true..now that brings me to this? why run stop sets that are 5 minutes long. twice an hour. why not 3/ 3 minute stop sets. most ac stations i have heard air really long breaks mornings and afternoons..why?? klove stops for 2 minutes about every 20 minutes. its so fast you dont even realize they stopped..
>
> e
>
<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>

 

[eastsidah]

Re: regarding air talent

> > smashedcd wrote:
> > "maybe if they talk for less than 20 seconds. after
> > that..whats on w... or k..."
> >
> >
> > nope.
> >
> > Not about the actual time a break takes, but about the
> > perceived time a break takes.
> >
> > 45 seconds of compelling beats 20 seconds of useless
> chatter
> > everytime.
> >
> > Keep them short and to the point, yes. But perception is
> > more important than reality in the case of a break.
> >
> > Consider the units in a stopset. The listener does not
> > calculate whether there were 2 :60s and 4 :30s...they
> don't
> > distinquish it was a 4 minute break, only that they heard
> 6
> > commercials.
>
>
> true..now that brings me to this? why run stop sets that are
> 5 minutes long. twice an hour. why not 3/ 3 minute stop
> sets. most ac stations i have heard air really long breaks
> mornings and afternoons..why?? klove stops for 2 minutes
> about every 20 minutes. its so fast you dont even realize
> they stopped..
> >
> > e
> >
>
This whole obsession that most of the visitors to this board have is really sad. K-Love's "spot breaks" are tedious, and unnecessary.

Guys, again I have to ask, what is with this love of K-Love? what makes them so special that you foam at the mouths when you hear about a new one coming to town? THEY SUCK!

 

[smashedcd]

Re: regarding air talent

> > > smashedcd wrote:
> > > "maybe if they talk for less than 20 seconds. after
> > > that..whats on w... or k..."
> > >
> > >
> > > nope.
> > >
> > > Not about the actual time a break takes, but about the
> > > perceived time a break takes.
> > >
> > > 45 seconds of compelling beats 20 seconds of useless
> > chatter
> > > everytime.
> > >
> > > Keep them short and to the point, yes. But perception is
>
> > > more important than reality in the case of a break.
> > >
> > > Consider the units in a stopset. The listener does not
> > > calculate whether there were 2 :60s and 4 :30s...they
> > don't
> > > distinquish it was a 4 minute break, only that they
> heard
> > 6
> > > commercials.
> >
> >
> > true..now that brings me to this? why run stop sets that
> are
> > 5 minutes long. twice an hour. why not 3/ 3 minute stop
> > sets. most ac stations i have heard air really long breaks
>
> > mornings and afternoons..why?? klove stops for 2 minutes
> > about every 20 minutes. its so fast you dont even realize
> > they stopped..
> > >
> > > e
> > >
> >
> This whole obsession that most of the visitors to this board
> have is really sad. K-Love's "spot breaks" are tedious, and
> unnecessary.
>
> Guys, again I have to ask, what is with this love of K-Love?
> what makes them so special that you foam at the mouths when
> you hear about a new one coming to town? THEY SUCK!
>
because what we had SUCKED WORSE!! and their spot breaks are ministry breaks!! at least they are still a CHRISTIAN christian station!! even if they do play awsome God 3 times a day and its a 17 year old song! again its better than what we had!!<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>