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Seven Days article on WCLX

> A well-written piece, but Russ Kinsley comes across to me as
> a unilateral basher of contemporary radio formats. That
> said, you gotta love his desire to put something different
> on the dial.
>
> http://www.sevendaysvt.com/features/2005/raised_on_radio/

Looks like a great little station - I love the spirit of it. It would be an interesting listen, that's for sure.

Writing of the piece is another matter. At one point, the author notes that the couple worked at a station that was "bought out be KOOL 105 from Denver." Huh?

Do you mean Clear Channel? Who owns KXKL (a.k.a. Kool 105) and 10,000 other stations? His credibility to write about radio went out the window with that one!
 
> Do you mean Clear Channel? Who owns KXKL (a.k.a. Kool 105)
> and 10,000 other stations? His credibility to write about
> radio went out the window with that one!

Yeah, I noticed that too. Isn't Hall based in Florida?
 
> > A well-written piece, but Russ Kinsley comes across to me as
> > a unilateral basher of contemporary radio formats. That
> > said, you gotta love his desire to put something different
> > on the dial.
> >
> > http://www.sevendaysvt.com/features/2005/raised_on_radio/
>
> Looks like a great little station - I love the spirit of it.
> It would be an interesting listen, that's for sure.

I've heard it when I've been up there, and to my tastes, I was very impressed with the selections.

If this station was hiring for any live airshifts I'd be up there applying in a heartbeat, but when the husband-wife team aren't DJ'ing live from their home studio it goes to an automation system.
 
> If this station was hiring for any live airshifts I'd be up
> there applying in a heartbeat, but when the husband-wife
> team aren't DJ'ing live from their home studio it goes to an
> automation system.

Really? Their website says that they have 2 other jocks, unless they do indeed have an automation system and the Kinsleys are the only jocks. If the latter is the case, then WCLX is no better than the "corporate" stations in town in terms of offering employment opportunities.
 
> > If this station was hiring for any live airshifts I'd be
> up
> > there applying in a heartbeat, but when the husband-wife
> > team aren't DJ'ing live from their home studio it goes to
> an
> > automation system.
>
> Really? Their website says that they have 2 other jocks,
> unless they do indeed have an automation system and the
> Kinsleys are the only jocks. If the latter is the case,
> then WCLX is no better than the "corporate" stations in town
> in terms of offering employment opportunities.
>
Of course they're better. Maybe not in terms of employment, but how many stations run out of someone's home have full staffs? Not too many I would guess. They deserve all of the credit in the world for what they're doing. I know that they're both a little odd, he wore sneakers with a sport coat to the VAB Hall inductions. What they're offering in terms of product is better than what you will find on any coporate run Classic Rock station. It's nice to see someone that actually cares about the product they put on the air. I was reading some articles on the Nassau home page about the Frank sign on in Nashua(I think) and maybe it was Lou they were quoting about the mountains of research they did and everyone they spoke to wanted to hear only the "Hits" of the classic rock era. What a load of crap! No one in their right mind would ever say that. It's obviously a total lie created to make it seem like they really put some thought into what that area wants in a radio station. WCLX, keep rockin', corporate radio stations will never be able to venture into the deep end of the pool that you swim in. They're too scared.
 
They deserve all of
> the credit in the world for what they're doing. I know that
> they're both a little odd, he wore sneakers with a sport
> coat to the VAB Hall inductions.

I've been defending him the whole time. Hell, I'll give him props for his fashion choice, too. Ted Williams didn't wear a tie either.

What they're offering in
> terms of product is better than what you will find on any
> coporate run Classic Rock station. It's nice to see someone
> that actually cares about the product they put on the air.

I agree. But there's a place on the dial for them, and for the Hot AC jukeboxes.

> I was reading some articles on the Nassau home page about
> the Frank sign on in Nashua(I think) and maybe it was Lou
> they were quoting about the mountains of research they did
> and everyone they spoke to wanted to hear only the "Hits" of
> the classic rock era. What a load of crap! No one in their
> right mind would ever say that.

They wouldn't verbalize it in those terms, but most people do want to hear the hits. It's just that commercial radio sometimes takes that concept too far, which is why I and 4 million other people have a Sirius receiver. But I haven't turned my back completely on corporate radio. I listened to WBCN for 15 minutes when I got up today, because Adam 12 puts on an interesting show.

It's obviously a total lie
> created to make it seem like they really put some thought
> into what that area wants in a radio station. WCLX, keep
> rockin', corporate radio stations will never be able to
> venture into the deep end of the pool that you swim in.
> They're too scared.

If by "scared" you mean "have the desire to put together a product that will generate ad revenues so that they can feed their families", then yes, they're as pale as ghosts.

Burlington's a diverse market, a unique blend of blue-collar types from the North End (like myself), and granola eaters. The dial represents that well.
 
I listened last time I was in Burlington (about a year ago) and while they did sound incredibly low-budget, being an album-rock geek I can appreciate what they're trying to do. A great station to listen to if you like Jeff Beck, Peter Green-era Fleetwood Mac and Spooky Tooth. Limited appeal but not train-wreck radio.

More power to 'em if the Kinsleys are putting food on their families (apologies to GW.)



> They deserve all of
> > the credit in the world for what they're doing. I know
> that
> > they're both a little odd, he wore sneakers with a sport
> > coat to the VAB Hall inductions.
>
> I've been defending him the whole time. Hell, I'll give him
> props for his fashion choice, too. Ted Williams didn't wear
> a tie either.
>
> What they're offering in
> > terms of product is better than what you will find on any
> > coporate run Classic Rock station. It's nice to see
> someone
> > that actually cares about the product they put on the air.
>
>
> I agree. But there's a place on the dial for them, and for
> the Hot AC jukeboxes.
>
> > I was reading some articles on the Nassau home page about
> > the Frank sign on in Nashua(I think) and maybe it was Lou
> > they were quoting about the mountains of research they did
>
> > and everyone they spoke to wanted to hear only the "Hits"
> of
> > the classic rock era. What a load of crap! No one in
> their
> > right mind would ever say that.
>
> They wouldn't verbalize it in those terms, but most people
> do want to hear the hits. It's just that commercial radio
> sometimes takes that concept too far, which is why I and 4
> million other people have a Sirius receiver. But I haven't
> turned my back completely on corporate radio. I listened to
> WBCN for 15 minutes when I got up today, because Adam 12
> puts on an interesting show.
>
> It's obviously a total lie
> > created to make it seem like they really put some thought
> > into what that area wants in a radio station. WCLX, keep
> > rockin', corporate radio stations will never be able to
> > venture into the deep end of the pool that you swim in.
> > They're too scared.
>
> If by "scared" you mean "have the desire to put together a
> product that will generate ad revenues so that they can feed
> their families", then yes, they're as pale as ghosts.
>
> Burlington's a diverse market, a unique blend of blue-collar
> types from the North End (like myself), and granola eaters.
> The dial represents that well.
>
<P ID="signature">______________
"You need your head."

--Todd Rundgren</P>
 
> > If this station was hiring for any live airshifts I'd be up
> > there applying in a heartbeat, but when the husband-wife
> > team aren't DJ'ing live from their home studio it goes to an
> > automation system.
>
> Really? Their website says that they have 2 other jocks,
> unless they do indeed have an automation system and the
> Kinsleys are the only jocks.

When I was up there I heard no other jocks. One they have listed, Chip Hobart, is a radio veteran with a 40-year resume, but I don't know what his status currently is. Apparently he filled in for the Kinsley's live shifts when they went on a rare trip last year, but I don't think he has an airshift of his own.

The other one listed, "Earl Smokey Robinson", happens to be the Kinsley's house cat!
 
> > I was reading some articles on the Nassau home page about
> > the Frank sign on in Nashua(I think) and maybe it was Lou
> > they were quoting about the mountains of research they did
> > and everyone they spoke to wanted to hear only the "Hits" of
> > the classic rock era. What a load of crap! No one in their
> > right mind would ever say that.
>
> They wouldn't verbalize it in those terms, but most people
> do want to hear the hits. It's just that commercial radio
> sometimes takes that concept too far, which is why I and 4
> million other people have a Sirius receiver.
>
> > It's obviously a total lie
> > created to make it seem like they really put some thought
> > into what that area wants in a radio station. WCLX, keep
> > rockin', corporate radio stations will never be able to
> > venture into the deep end of the pool that you swim in.
> > They're too scared.
>
> If by "scared" you mean "have the desire to put together a
> product that will generate ad revenues so that they can feed
> their families", then yes, they're as pale as ghosts.
>
> Burlington's a diverse market, a unique blend of blue-collar
> types from the North End (like myself), and granola eaters.
> The dial represents that well.

Burlington is an area where a station like WCLX can survive. There are a few other small enclaves in the U.S. with very diverse locally owned commercial stations. It would not survive in an area with a more (musically) conservative listenership, and it would also not survive in a major market where it would have a small rabid cult following, but not enough to compete for ratings and revenue.
 
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