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lucytick
Guest
Who had the best severe weather coverage on Tuesday...KRMG or KFAQ? Your thoughts?
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lucytick said:
The weather here was borderline severe. Nothing tornadic Tuesday night. When I was listening between 7 and 8:30, KRMG had regular updates every 15 minutes or so, and I only caught a couple of updates on KFAQ. KRMG always has the best severe weather coverage in this market. Check back when there's some real severe weather in this area.
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bitterlikeyou
Guest
I got a text alert from KRMG - I thought they did a good job ahead of the storm. It petered out though - no real weather.
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lucytick
Guest
So, just because severe weather didn't hit "your" neighborhood means that someone didn't have severe weather in their neighborhood? There are listeners outside of Tulsa , you know. I think that's what's wrong with radio these days, just focus on your "immediate" area and not the surrounding areas that actually listen to the radio.ionosphere said:
Lucy, you make a valid point about the focus on Tulsa to the exclusion of other areas... sometimes I wonder if stations forget they are looked at over a SIX county survey area... although they would argue the largest population density by a long shot is in Tulsa city limits...
I would remind they Bill Payne made a pretty good living for a number of years with a 100,000 watt FM in Tulsa by ignoring Tulsa advertisers and picking up every hole in the wall business in every podunk town around here... his ratings stunk, but he made the money because he was hitting advertisers nobody else talked to.
I've seen radio stations that desperately wanted to be a Tulsa signal (1530 in their CCM days) drown because they never talked to advertisers who were actually in their coverage area. I could never figure that out, but of course I was a punk kid newcomer, what would I know about the intricacies of broadcast economics? :
(This was the same station that did remotes where they couldn't pick up their own signal, & the studios couldn't pick up the pre-sunrise signal clearly.... if there was a thunderstorm, you couldn't hear the station at full strength!)
It's interesting to note that the TV stations seem to for the most part understand their coverage area, often covering storms technically still in their viewing area but maybe not included in the ratings. Whether it's good will or high drama, I'm glad they do it.
As far as coverage that night, KRMG wasn't doing badly, I heard their typical 15 minute break-ins with reasonable info on what was going on... when Paul Crockett is on the board I feel fairly confident I'm going to be kept up to date.
Interestingly, KFAQ seemed to have picked up their game a bit that night. It was still basically just Brian Gann, but it felt like longer and more in-depth coverage than I'm used to hearing from them during severe weather that isn't directly affecting Tulsa or is likely to get to Tulsa. I'm not saying they were better than KRMG, but I was impressed compared to what I've heard in the past.
It makes me wonder if they (or just Brian) sees the shedding of news staff at KRMG, hears them waiting to do extended coverage until the storm's almost on top of us, and smells blood in the water. Perhaps they see this as a chance to de-throne KRMG as Tulsa's radio weather leader.
I don't know that that can be done, at least not without a major cash infusion that I'm sure isn't coming at Journal (or anywhere else right now, of course!), but all it will take is a handful of missed opportunities by KRMG & a few shining reports from KFAQ to begin to change the hearts of listeners... ESPECIALLY those outside of the Tulsa metro, as you mentioned.
My Mom (within Tulsa city limits) was awakened by one of these recent thunderstorms. She told me the next day that she turned on KRMG, "who was useless & of no help." She can't be the only one... and that can't be a good image to create... no amount of promos in the world can fix that perception problem. (Mind you, I doubt KFAQ was doing anything either, but the expectations were obviously lower for them.)
So, who wins when one side is beginning to doze off, and the other side has its hands tied behind its back? It should be interesting to listen this spring!!!
I would remind they Bill Payne made a pretty good living for a number of years with a 100,000 watt FM in Tulsa by ignoring Tulsa advertisers and picking up every hole in the wall business in every podunk town around here... his ratings stunk, but he made the money because he was hitting advertisers nobody else talked to.
I've seen radio stations that desperately wanted to be a Tulsa signal (1530 in their CCM days) drown because they never talked to advertisers who were actually in their coverage area. I could never figure that out, but of course I was a punk kid newcomer, what would I know about the intricacies of broadcast economics? :
(This was the same station that did remotes where they couldn't pick up their own signal, & the studios couldn't pick up the pre-sunrise signal clearly.... if there was a thunderstorm, you couldn't hear the station at full strength!)It's interesting to note that the TV stations seem to for the most part understand their coverage area, often covering storms technically still in their viewing area but maybe not included in the ratings. Whether it's good will or high drama, I'm glad they do it.
As far as coverage that night, KRMG wasn't doing badly, I heard their typical 15 minute break-ins with reasonable info on what was going on... when Paul Crockett is on the board I feel fairly confident I'm going to be kept up to date.
Interestingly, KFAQ seemed to have picked up their game a bit that night. It was still basically just Brian Gann, but it felt like longer and more in-depth coverage than I'm used to hearing from them during severe weather that isn't directly affecting Tulsa or is likely to get to Tulsa. I'm not saying they were better than KRMG, but I was impressed compared to what I've heard in the past.
It makes me wonder if they (or just Brian) sees the shedding of news staff at KRMG, hears them waiting to do extended coverage until the storm's almost on top of us, and smells blood in the water. Perhaps they see this as a chance to de-throne KRMG as Tulsa's radio weather leader.
I don't know that that can be done, at least not without a major cash infusion that I'm sure isn't coming at Journal (or anywhere else right now, of course!), but all it will take is a handful of missed opportunities by KRMG & a few shining reports from KFAQ to begin to change the hearts of listeners... ESPECIALLY those outside of the Tulsa metro, as you mentioned.
My Mom (within Tulsa city limits) was awakened by one of these recent thunderstorms. She told me the next day that she turned on KRMG, "who was useless & of no help." She can't be the only one... and that can't be a good image to create... no amount of promos in the world can fix that perception problem. (Mind you, I doubt KFAQ was doing anything either, but the expectations were obviously lower for them.)
So, who wins when one side is beginning to doze off, and the other side has its hands tied behind its back? It should be interesting to listen this spring!!!
lucytick said:
Well, Lucy, my point was (and I thought it was pretty obvious) that there was not significant severe weather in the Tulsa DMA that evening (other than the tornado warnings in Pawnee and rural Osage counties earlier in the day). So, while there was significant severe weather in the OKC area and in south central Oklahoma, it seems a little unecessary to provide coverage on storms that are affecting people that aren't in your listening area. Of course, that's just my opinion (and yes, I recognize that KRMG's unique signal allows it to be heard in OKC, but being an OKC native I can tell you that most people do not listen to KRMG).
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