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SF & SJ ARBITRON RATINGS RELEASED: DECEMBER 2010

travisl5678 said:
Looks like KNBR has fell a bit, maybe the 7 share was a mistake last book
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The "mistake" is called "World Series."
 
103.7 the band and 95.7 the wolf are at all time lows, think it is time for them to flip?
 
wild949austin said:
I am guessing the Country format is not as successful in the Bay Area as it is here in Austin.
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Country music, meaning "Nashville Sound" has never been a ratings burner in Northern or Central California, though our own form of country music, which includes "Bakersfield Sound", Western swing, etc., has done well here in the past. Unfortunately none of the major labels want to touch this music, thus there isn't enough current fare to build a format out of it.
 
DavidKaye said:
Country music, meaning "Nashville Sound" has never been a ratings burner in Northern or Central California...
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Can you describe the difference between The Wolf's playlist and say KRTY's playlist? The latter has done well in SJ for some time.
 
Country has done well in the SF Bay Area only when the format became the "in" thing across the country. While the Bay has had some really nice Country stations in the past, the most successful (ratings-wise) have been more of a Country AC mix. Big country names, with the Rebas and Faiths of the world singing AC songs with a bit of steel guitar thrown in. I think the last big country morning show had to be Buddy Baron...There were others, but none, as I recall, were able to pull the ratings that Buddy did...I believe he's in Mississippi now.
 
DyingMedium said:
Country has done well in the SF Bay Area only when the format became the "in" thing across the country. While the Bay has had some really nice Country stations in the past, the most successful (ratings-wise) have been more of a Country AC mix. Big country names, with the Rebas and Faiths of the world singing AC songs with a bit of steel guitar thrown in. I think the last big country morning show had to be Buddy Baron...There were others, but none, as I recall, were able to pull the ratings that Buddy did...I believe he's in Mississippi now.
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Baron was on KSAN "95 FM" (94.9) in the early 80s, if I remember correctly. Station owner Metromedia gave up the longtime AOR format for country in 1980. MM sister station KNEW also did well with a Country format for awhile.

1980 was also the year Urban Cowboy was a popular movie, and going out to country bars and trying your luck riding that 'mechanical bull' thing was all the rage. Though I was personally uninterested in partaking in that pop culture phenomenon, I remember it well. So I'm thinking country stations probably pulled better ratings - even in big city markets - for awhile.

Unless I'm forgetting something, KSAN kept the country format until Clear Channel bought the frequency, and moved KYLD in. That was 1997. So 16 or 17 years with one format could be considered a success, I think. That's a couple of years longer than the "Jive 95" rock format lasted, and that station was considered legendary.

But the two country stations between KSAN and The Wolf - "Young Country" (93.3) and "The Bear" (95.7) never caught fire.
 
and flip the Wolf back to Z95.7 because we need another CHR station in the bay area....bring back FFFFFEEerrrrrrnnnnnnadddo
 
weav said:
Uh... Ferrrrrrrrrnando is already on 99.7 Now and probably has a multi-year contract...
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Is that the same Fernando? I didnt realize that...he seemed to lose his ethnic sound....oh geez your right. duh...i never put it together..went from sounding like a Mexican to a white boi, things i dont get
 
Yeah!

KSAN was hot. one of my many radio & TV gigs in SF over 20 years was doing fill in News at KSAN/KNEW in the 90's. I worked with Buddy Baron.

The ratings were good and so was the gross. Malrite was the owner, followed by Roy Disney. Lee Logan was the PD. I don't know why but they eventually fired him. At his going away party Julie(I forget her last name)
the GM said "Lee, your irreplaceable"(say What!) then immediately realized what she said and turned red.

My wife Phyllis, did traffic and continuity there(for 4 stations).
They paid her very well but she wanted to move to Las Vegas. When Disney sold it to Chancellor-Evergreen the job wasn't fun anymore. Then I think she left as Clear Channel took over and screwed up all the stations. Amazing how one company can take a successful operation and turn it to shit.

Here she did T&C for ABC-13 KTNV.

It's interesting to be married to someone in the business...you never run out of things to talk about.

Jerry Gordon KNUU Las Vegas(PM News Anchor)
 
Does anyone know where one might find the latest Arbitron ratings listed by day part? I'm quite interested to see how one of KKGN's afternoon shows is doing. The host is quite the amateur, has a voice that grates on the listener, and frankly I'm surprised he is cleared for any day part in the nation's 4th largest market.
 
chalupasf said:
Does anyone know where one might find the latest Arbitron ratings listed by day part? I'm quite interested to see how one of KKGN's afternoon shows is doing. The host is quite the amateur, has a voice that grates on the listener, and frankly I'm surprised he is cleared for any day part in the nation's 4th largest market.
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You have to subscribe to Arbitron or know somebody willing to share. The daypart ratings are what Arbitron sells.
 
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