I don't have a lot of details, but Len Shackelford sent an email out to the staff today saying that Shadow and the station are parting ways. Anyone know what's up?
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Shadow Leaving K92
- Thread starter robbie roundhouse
- Start date
I don't know what's up with that station. It's feeling like a desperate station that has lost it's way. They have gone thru a LOT of change recently. Every time my wife hears them say K923, it annoys her. She feels like a long time friend is gone, and it's not her station anymore. She thinks it's for 20 year olds now, and many of the new people sound like kids to her. She says the station's new name is a constant reminder that it's not her radio station anymore. Shadow's departure will probably reinforce that in her mind.
From streaming them, I actually thought K92.3 sounded much better lately. I know K92, and many Cox country stations used to sound really dated with a really odd adult contemporary type imaging, jingles, & jocks. I guess I'm just the opposite of your wife, as to me, they always sounded too laid back and mellow. I prefer the slicker, CHR type imaging they've added more recently. Country music has changed and is much younger and more uptempo now and more inline with CHR than AC. I think K92.3's imaging is simply reflecting that trend. Really, most formats in general have became much more uptempo as new generations enter the 25-54 demo. This is also very evident in AC formats as well.
B
Batmite
Guest
I don't understand why nobody challenges this radio station? They've gone thru how many morning shows in the past since Ron Bisson? Once you get used to a show they're gone.
Now they've completely destroyed a heritage radio station with a new name and new logo. Shadow was part of that heritage. Just a sad situation.
By the way, Congrats to Ellis Feaster being the number one show in Orlando. He should feel good he's in a much better place.
Now they've completely destroyed a heritage radio station with a new name and new logo. Shadow was part of that heritage. Just a sad situation.
By the way, Congrats to Ellis Feaster being the number one show in Orlando. He should feel good he's in a much better place.
V
vadar
Guest
With all the clutter and poor performing stations in O-town, I agree, somebody should be going after K92. PCV is NOT an Orlando station. Drop a Spanish/Christian/HipHop and go after K92. Brand it hip, energetic and exciting and you've got a winner........... ;D
Just sayin.
Just sayin.
Jamz would be the best candidate to switch. In CC's case, what would you change? I would bet that JRR probably produces the least revenue of their FM stations but I don't see the market with NO rock station, that leaves Magic and they probably figure it isn't broken enough to bother fixing.
Cox actually understood this more than anyone else did, that's why 94.5 was country back before it flipped to Urban AC. They eventually figured out no one was going to come after K92 to they didn't need another country station to protect it.
Cox actually understood this more than anyone else did, that's why 94.5 was country back before it flipped to Urban AC. They eventually figured out no one was going to come after K92 to they didn't need another country station to protect it.
All over 50's on air at Cox are being let go. (too much experience=too much $)
Does it make sense to put more country into an area that can receive other country stations from out-of-markit?
I'm in The Villages and I can get 5 country station.
92.3 WWKA
93.7 WOGK
97.5 WPCV
102.3 WTRS
103.7 WRUF
Can you picture somebody tryin a country station here if there was a station opening?
I dont see it.
I dunno how Hot Talk does in Orlando, but maybe a format hole exist for Classic Rock. And MMO isn't classic rock. good format sure, but classic rock? no.
Here its WNDD 95.5 out of Silver Springs if you want Clasic Rock.
AOR (maybe another format missing in Orlando), is covered on 97.9 from Tampa which comes in well here too.
I'm in The Villages and I can get 5 country station.
92.3 WWKA
93.7 WOGK
97.5 WPCV
102.3 WTRS
103.7 WRUF
Can you picture somebody tryin a country station here if there was a station opening?
I dont see it.
I dunno how Hot Talk does in Orlando, but maybe a format hole exist for Classic Rock. And MMO isn't classic rock. good format sure, but classic rock? no.
Here its WNDD 95.5 out of Silver Springs if you want Clasic Rock.
AOR (maybe another format missing in Orlando), is covered on 97.9 from Tampa which comes in well here too.
John Holcomb II said:
The key here is that you live in the Villages. Most of the Orlando metro can't get 93.7, 102.3 or 103.7. 93.7 fringes in on the north, the other two not at all. WPCV doesn't cover the entire market either, most of their "Orlando" listeners are down in the attractions area. K92 is the only full-market country signal.
V
vadar
Guest
Does K Country 93.7 still air a liner "from I-4 to I-10', blah blah blah? Still a mammoth stick heading north from East Orlando. While WPCV also has a great signal, neither of these two stations "are" Orlando.
I agree, flipping Jamz to country makes sense. CBS could easily crush heritage Cox K92 if done right.
I'm ready for a country showdown in O-town.
I agree, flipping Jamz to country makes sense. CBS could easily crush heritage Cox K92 if done right.
I'm ready for a country showdown in O-town.
In Regards to this post.....I'm in The Villages and I can get 5 country station.
92.3 WWKA
93.7 WOGK
97.5 WPCV
102.3 WTRS
103.7 WRUF
...... Central Florida does have a plethora of country stations, however lets look at each signal individually.... K92FM is the only true "Orlando Market" Country Station. WOGK is a monster stick, but it covers more of North Central Florida targeting most of their audiences in Alachua and Marion Counties. They do show up in Orlando, however they dont try to compete there, nor are they really an Orlando Station. WPCV is almost all Lakeland / Winter Haven Focused, and not really a player in the Orlando Market. WTRS doesnt reach Orlando, neither does WRUF, with both stations being centered more on the Western Coast and North Central Florida.
The villiages is unfortunatly or fortunatly depending on how you look at it, in the geographical center of all 5 signals!!! YOU HAVE A CHOICE!!!! WHICH IS AWESOME! Most people in Orlando dont have much of a choice at all to hear local ORLANDO based country radio unless it originates from outside the metro, which does nothing for local traffic, weather, or news really.
Central Florida certainly could use some competition once again to keep things honest in Orlando. However with the economy the way it is, who is going to step out and take a chance of loosing national dollars being the second rate country station in the market initially? No one can afford to right now!!!
92.3 WWKA
93.7 WOGK
97.5 WPCV
102.3 WTRS
103.7 WRUF
...... Central Florida does have a plethora of country stations, however lets look at each signal individually.... K92FM is the only true "Orlando Market" Country Station. WOGK is a monster stick, but it covers more of North Central Florida targeting most of their audiences in Alachua and Marion Counties. They do show up in Orlando, however they dont try to compete there, nor are they really an Orlando Station. WPCV is almost all Lakeland / Winter Haven Focused, and not really a player in the Orlando Market. WTRS doesnt reach Orlando, neither does WRUF, with both stations being centered more on the Western Coast and North Central Florida.
The villiages is unfortunatly or fortunatly depending on how you look at it, in the geographical center of all 5 signals!!! YOU HAVE A CHOICE!!!! WHICH IS AWESOME! Most people in Orlando dont have much of a choice at all to hear local ORLANDO based country radio unless it originates from outside the metro, which does nothing for local traffic, weather, or news really.
Central Florida certainly could use some competition once again to keep things honest in Orlando. However with the economy the way it is, who is going to step out and take a chance of loosing national dollars being the second rate country station in the market initially? No one can afford to right now!!!
I had made this comment in the "Who's Flipping to Country" thread and felt this is a good place to repost it.
The best and most logical candidate as a country music competitor against WWKA is WPCV. WPCV would need to change nothing programming wise with the exception of tweaking its imaging. And, while its existing signal is one of the best in the state, it can still increase its antenna height by another 500 +/- feet which is enough to improve its Orlando city grade (70dBu) signal to become a real competitor in the market. However, on the other side of the equation, Hall Communications appears to be content with "97 Country" as a Polk County radio station.
Either way you view the situation, there is definately room for a second "big stick" country FM serving Orlando.
The best and most logical candidate as a country music competitor against WWKA is WPCV. WPCV would need to change nothing programming wise with the exception of tweaking its imaging. And, while its existing signal is one of the best in the state, it can still increase its antenna height by another 500 +/- feet which is enough to improve its Orlando city grade (70dBu) signal to become a real competitor in the market. However, on the other side of the equation, Hall Communications appears to be content with "97 Country" as a Polk County radio station.
Either way you view the situation, there is definately room for a second "big stick" country FM serving Orlando.
Parttimer said:
WPCV actually did, in fact, attempt to target Orlando several years ago when it first began operating from its 1,000 foot Haines City tower. Hall Communications opened an Orlando sales office on John Young Parkway near the WDBO / WWKA / WCFB facilities along with placing countless billboards strategically located throughout the metro Orlando area. There is a reason, which I will not expound upon, WPCV did not perform as well as expected back then against WWKA.
Although I rarely listen, I can say that 93.7 K-Country comes in pretty well from Apopka down to Disney.
There's a 93.5 non-com somewhere around here that airs some radio theatre & kids programming.
93.7 K-Country interferes with 93.5, rather than the other way around.
It's a pretty strong signal.
There's a 93.5 non-com somewhere around here that airs some radio theatre & kids programming.
93.7 K-Country interferes with 93.5, rather than the other way around.
It's a pretty strong signal.
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