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Shakeup at WAMO

Unfortunate. He was doing a nice job on the phones in the morning, and his show was driving the ratings they do have. The numbers fall way off the rest of the day.

As far as I can tell, they just aren't getting any traction at all with advertisers. I wonder if they have any experienced sales personnel or if they just have a couple of kids pounding the pavement in East Liberty and downtown.

Martz might have to do this without an airstaff or via VT, maybe even consider another format. Too bad, because the product is good enough.
 
Parttimer said:
As far as I can tell, they just aren't getting any traction at all with advertisers. I wonder if they have any experienced sales personnel or if they just have a couple of kids pounding the pavement in East Liberty and downtown.
Click to expand...

"Selling" Urban is a little different than regular radio. You have to deal with a "local' buyer, and then figure out how to have an event at the location and have a "crowd" show up and buy whatever they are selling. After that you only have to make a "phone call or Email' for the next order.

BTW:

Your sales staff should be in the same "age and demographic bracket" as the buyers. I know this is politically incorrect.
 
No, I don't think that's politically incorrect at all. But you can pay a little and get young people with talent or you can throw people to the wolves. It would be interesting to know what the approach was in this case.
 
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